Ecommerce platforms Shopify and JD.com have established a cross-border commerce partnership that gives U.S. sellers easier access to 550 million Chinese customers. And while the deal also helps them better compete with global ecommerce rivals Amazon and Alibaba in a market reportedly worth five times that of the U.S., analysts warn Shopify brands aren’t necessarily…
As many Americans’ delayed payments for holiday gifts come due, a new report from insurance tech startup Breeze finds more than one-third of U.S. shoppers who used buy now, pay later (BNPL) services have missed a fee deadline at some point. The survey of 1,500 American consumers in January revealed about three-quarters of shoppers say…
As demand for used cars remains high and the shopping experience migrates online through services like Carmax and Carvana, automaker General Motors has unveiled a used car marketplace of its own called CarBravo launching this spring. According to a statement from Steve Carlisle, evp and president of GM North America, the platform offers “significantly expanded…
In the quest to better ourselves, especially at the beginning of a new calendar year, we could turn to self-help books, life coaches or TikTok tutorials. But inspiration might be closer than we think–in fact, right under our own roofs, according to The Farmer’s Dog and its new resolution-themed campaign. The work, from the fast-growing…
In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports. Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of…
As ecommerce continues to soar amid a pandemic boom, some companies are betting the next venue for selling products will be in your text messages or DMs. Startups are increasingly experimenting with how sales interactions and transactions can be conducted entirely within chat windows. These efforts are made possible by advances in AI natural language…
As 2021 comes to a close, it’s time to once again gaze into our crystal ball–which is actually a group of retail and ecommerce experts–and ask what’s to come in 2022. Much of what’s in store will be familiar, but there is at least one new entrant on the list. We’ll be back in December…
It seemed like every other retailer ventured into shoppable livestreaming this year as a trend that has already overtaken online shopping in Asia gained a firmer foothold in the United States. From Walmart’s partnerships with platforms like Twitter and TikTok to new influencer-led channels at Saks, Zappos and Nordstrom, 2021 was a year of experimentation…
Fashion was at the center of HBO’s Sex and the City, with the characters constantly showing off new designer styles. To celebrate the HBO Max release of the series revival And Just Like That, the new show’s costume designers Molly Rogers and Danny Santiago are providing some fashion inspiration for fans through a collaboration with…
Like with most other industries, the pandemic accelerated the growth rate of digital commerce over the last two years, and it’s expected to continue into next year. How brands and retailers will vie for consumer attention remains to be seen. Customers are demanding transparency as well as reliability from brands and social listening has become…
Instagram’s Shop tab allows users to browse and purchase products without leaving the Instagram application. Users can browse individual product listings and view featured product collections, and they can also watch live shopping videos. If users access the live shopping area of the Instagram app and there aren’t any live shopping events currently taking place,…
Instacart president Carolyn Everson is leaving the delivery platform at the end of 2021 after just four months on the job. Everson shared the news on Facebook, the platform where she headed up global advertising for a decade. In her post, Everson said she and CEO Fidji Simo “both agreed that this was the best…
One of the most famous episodes of I Love Lucy features Lucille Ball working at a candy factory, where she tries to cover for her failure to keep up by shoving sweets in her mouth. Now, the legendary actress is getting her own chocolate bar from Los Angeles-based chocolatier Compartes to celebrate the release of…
Figuring out what to wear on a date to make the best impression can be a struggle. Dating app Bumble is trying to make it easier by launching Bumble Shop, a collaboration with marketing production house Juice Marketing that sells apparel, accessories and games. “When Bumble was founded in 2014, we originally created our merchandise…
Propelled by the seismic changes caused by the pandemic, the past two years have dramatically changed the way people interact, shop and consume content. TikTok is leading the revolution of how purchasing decisions are made and carried out, giving brands a chance to unlock the power of this emerging social platform and connect with engaged…
Global advertising spend grew double digits this year, according to two new forecasts from WPP’s media group, GroupM and Publicis Groupe media agency Zenith. Excluding political ad spending, GroupM’s “This Year Next Year” global end-of-year forecast expects 22.5% global growth in media ad revenue during 2021 and forecasts 9.7% growth for 2022. This is compared…
The publisher Food52, a Chernin Group property, has spent the last eight years cultivating a community so engaged that it not only supports the publisher’s commerce efforts–it helps create the products themselves. In a conversation for Adweek’s Commerce Week, Food52 president Claire Chambers explained how the publisher has evolved into a product juggernaut, with more…
Sabra CEO Joey Bergstein shared how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list at Adweek’s Commerce Week. Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero. Together, Tipograph and Hofstetter host the podcast Brave…
Buy now, pay later (BNPL) companies that offer interest-free payments on big-ticket purchases have seen an increase in popularity since the beginning of the Covid-19 pandemic as millennial and Gen Z consumers use them as an alternative to credit cards when shopping online. New data from BNPL platform Klarna shows growth has only spiked during…
The pandemic accelerated innovations in social commerce, but Meta vice president, commerce business and go-to-market Benji Shomair and Zox CEO Jason Kuipers agreed that the wheels were set in motion well before coronavirus became a household word. Shomair and Kuipers joined Adweek executive vice president and editor in chief Stephanie Paterik on “The Future of…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
