Shoppers spent $10.7 billion on Cyber Monday 2021, which is about $100 million shy of the record set in 2020. That’s according to data from Adobe’s Digital Economy Index–and follows a similar dip on Black Friday–meaning the all-time highs set in 2020 will stand for another year. This also marks a stark contrast to holiday…
WPP has acquired British technology company Cloud Commerce Group (CCG) to enhance its commerce credentials for clients. The ecommerce business CCG aims to help brands market, sell and deliver to customers working with marketplaces including Amazon, Wayfair, Etsy and Ebay, while also supporting hundreds of retailers and wholesalers across Europe through its software integration. It…
In a time of deep uncertainty, nostalgia has proven to be an extremely powerful force in entertainment and marketing. TeePublic, the largest online marketplace for subculture designs from independent creators, is leaning into the trend with a ’90s-themed “Rewind to Classic Designs” ad campaign. A 41-second spot produced with video production company Makeout shows a…
Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $8.9 billion. American consumers had spent $6.6 billion as of 9 p.m. ET en route to a projected total of $8.8 billion to $9.2 billion, per Adobe’s Digital Economy Index, however, the final figure…
In its effort to make holiday shopping as effortless as possible, Group Nine Media announced two new initiatives Tuesday morning. The digital media company, which publishes titles including Thrillist, The Dodo, NowThis, Seeker and PopSugar, is now letting people buy affiliate products without hopping to a merchant’s website, thanks to a partnership with the one-click…
Zappos has sold clothing for years, but many consumers still view it as a shoe retailer. A new “Keep What You Love” spot from Saatchi & Saatchi and Golden LA aims to get the word out. “We’re really diving in and being more deliberate in investing in telling the story around clothing, especially in a…
The nonprofit Mozilla Foundation has released one of the few holiday gift guides focused on products not to get your friends and family this holiday season–especially if they are at all concerned with digital privacy. The advocacy group identified 47 products this year that failed to meet basic standards for electronic privacy and security based…
A just-launched campaign from e-commerce startup Cat Person gives new meaning to the word “glamorpuss.” Shot through a high-fashion lens, the 30-second digital spot announces a line of cat products from designer Jason Wu, known for dressing Michelle Obama, leading the Hugo Boss label and recently debuting his own beauty brand at Target. Fashion photographer…
Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…
Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic–and much parodied–formula that usually included the enthusiastic catch phrase, “But wait, there’s more!” Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the…
Ugly sweaters proved to be a big boom for brands last year, and Hulu is getting in on the action by selling holiday-themed knits inspired by shows like The Handmaid’s Tale and Solar Opposites. The streamer is launching Shop Hulu, an online shopping experience for fans featuring products inspired by its original series and branded…
The National Retail Federation (NRF) projects holiday sales in the U.S. will increase 8.5% to 10.5% to as much as $859 billion in 2021 despite persistent supply chain bottlenecks. That’s in part because retailers like Walmart, Target and Lowe’s began stocking up “months ahead of schedule” to ensure they have sufficient inventory, per an NRF…
The pandemic changed how Americans shop for food, with 2020 proving to be a record year for home cooking. This has propelled grocery delivery from a relatively niche market to a reliable standby for many. With that in mind, Instacart is debuting its first brand campaign, “How Homemade Is Made.” Ahead of the biggest food…
Chinese ecommerce giant Alibaba completed its 13th annual Singles Day celebration on Nov. 11 with 540.3 billion yuan ($85 billion) in what it calls gross merchandise volume over 11 days. Since 2019–when it sold $38.4 billion in 24 hours–the online retailer has extended the sale to an 11-day period. Last year, Alibaba sold $75.1 billion…
The 2021 holidays are fast approaching, and many industries are preparing for a big year. With a significant number of shoppers intending to spend as much or more than they did last year, staying within budget may prove to be a struggle. Leading with the acknowledgment that the stress of the season can lead to…
A cosmic censor kept the characters on NBC’s The Good Place from cursing, but Kristen Bell’s Eleanor Shellstrop always found ways to express her feelings with words that sounded close to expletives. That humor is at the heart of a new spot from Shipt that kicks off a partnership with Bell running through 2022. The…
As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend. The credit card company’s venture capital arm announced this week it is backing short-form shoppable video startup Firework with an investment of an undisclosed sum. Firework is a platform for merchants to create TikTok-like clips…
NBCUniversal is forging ahead with its live commerce ambitions as the 2021 holiday shopping season ramps up. The broadcaster’s cable brand Bravo is today taking the wraps off an interactive virtual shopping mall with rooms dedicated to various network series like Below Deck, Southern Charm, Summer House and The Real Housewives franchise. Called the Virtual…
Ecommerce platform BigCommerce teamed up with TikTok on an initiative to entice advertisers to the video creation platform with ad credits. Qualified merchants of all sizes in Australia, Canada, the U.K. and the U.S. that spend $300 on ads will receive $1,000 in advertising credits from TikTok and BigCommerce. BigCommerce said merchants can access the…
Instagram detailed several holiday season live shopping events that are coming to its Instagram Shop tab, accessible by tapping Holiday Picks. The platform said in a blog post last week, “With the final stretch of 2021 in sight, you can take advantage of the holiday season as an excuse to step out in style. We’ll…
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