The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience those who order them.To achieve this our ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000+ readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate 250 of whom order jet engines. By innovating the way we used print to deliver the message, we were able to position GE as innovators themselves.
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Seb Vizor
Copywriter: Joshua Braithwaite
Retoucher: Ben Greenfield, Giles Davies
Print Producer: Henry Welch
Designer: Tim McPherson
Senior Account Manager: Victoria Edwards