Last month, Google made another announcement about its road map toward deprecating third-party cookies from Chrome. It’s not the first time this year that Google dropped a major announcement about its identity strategy; in March, the company announced it would not support industry-unified IDs for ad buying. The rest of the industry is left having…
Experts estimate that roughly 8 million metric tons of plastic makes its way into the ocean every year–and that by 2050, there’ll be more plastic than fish in the water. So whose fault is it? There’s no easy answer to that question, of course. But to find out how consumers feel about it, Adweek teamed…
How does an agency win so much new business, its hair catches on fire? For decades, the answer has been to win a truckload of trophies at One Show and Cannes. But that answer has worn thin. Today, savvy clients are looking for the creative firepower that’s capable of gathering a crowd and a team […]
The post Mekanism’s Unique Blend of “Soul + Science” Helps It Win New Business appeared first on Adpulp.
When I meet someone new, I may choose to share personal details about myself and my life in an effort to connect. I may reveal that I live in Toronto; that I love cycling and yoga; that I enjoy spending time on Instagram and LinkedIn. But in all of these instances, I only reveal what…
Big tech continues to crack down on brands and agencies’ access to consumer data in the name of user privacy, with Apple’s recent iOS update challenging marketers’ access to Identifier for Advertisers (IDFA) being the latest example. While such moves will set the ad industry back years, one-to-one digital channels are less affected and stand…
While influencer marketing has become an expected component of robust marketing campaigns–especially in beauty and apparel–there’s little consensus on how to build, track, measure and adjust those efforts. In an attempt to address that conundrum for brands, social analytics firm Tribe Dynamics developed a platform to track online brand conversations across Instagram posts and Stories,…
How do brand managers convince their peers inside the company that the company they work for competes on brand? How do these same brand managers move the discussion away from brand identity to brand experience and prove that better brand experiences lead to more sales, greater customer satisfaction, and increased valuations? Maggie Windsor Gross, head […]
The post Deloitte Digital Wants to Make ‘Brand’ A C-Suite Priority appeared first on Adpulp.
According to studies, overall alcohol consumption went up by as much as 14% during the pandemic even as bars and restaurants struggled to stay afloat amid Covid-19 lockdowns. In some states, laws were suspended or rewritten to allow establishments to serve drinks to customers via delivery services–something often still illegal due to Prohibition era legislation….
While it may have been hard to meet new people over the past 14 months, many Americans sought out new relationships through the faces on their TV screens–connected TV screens, that is. In a new Adweek-Morning Consult survey, respondents shared how their relationships with streaming services changed after the pandemic hit, and how they expect…
As we head into summer, there’s been a lot of discussion around which drink will define the season. After two explosive years of growth, will hard seltzer continue its domination? Or will ranch water, the darling of West Texas, sweep in and take the crown? If folks start going out to bars more again, will…
Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat purchases. But there are other types of behavioral data. Online marketers routinely employ click-stream data, following open, click-through, browse,…
Sports fans outside of Japan won’t be able to cheer on their teams in person for this summer’s Tokyo Olympics due to the pandemic, but it’s unclear what that’ll do to viewership for the Games. To get a sense of how folks across the U.S. are thinking about the Olympics, Adweek and Morning Consult conducted…
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […]
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Stan Talks is a library of short videos produced by the Stan Richards School of Advertising & Public Relations in the Moody College of Communication at The University of Texas at Austin. This new talk, released last month, features Laura Desmond, founder and CEO of Eagle Vista Partners in Chicago. Desmond is intent on building […]
Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe’s lead, is tightening standards in an effort to protect its citizens’ privacy. The California Consumer Privacy Act (CCPA) […]
I can’t recall how many articles I’ve published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here’s another… When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in […]
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with […]
The post Why Are Chief Marketing Officers (and Their Bosses) Bummed Out? appeared first on Adpulp.
When you’re in the middle of a job search, people can be so helpful. A friend or family member might innocently and genuinely offer, “Hey, have you tried Indeed?” For the job seeker, it’s the kind of question that can make one want to sink deep into a tub. “Yes, thanks friend. My resume is […]
The post How’s The Job Search Going? appeared first on Adpulp.
Why do you continue to go to marketing conferences? Are they worth the cost, the travel hassles, and the time away from the office? For people interested in marketing effectiveness, the answer last week was yes. Marketing Week, Campaign, and Footwear News are all carrying the story of how Adidas overinvested in digital marketing and […]
The post Media Expert, Simon Peel, Helps Get Adidas on the Right Page appeared first on Adpulp.
Do you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, Hushes […]
The post Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts appeared first on Adpulp.
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