The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign

When it comes to global crises, many take to social media to express support, sadness or even outrage. In a new campaign, the International Committee of the Red Cross (ICRC) is reminding people that we can put value behind those reactions on social media. The ICRC, a humanitarian organization based in Geneva, and agency Wunderman…

Study Reveals a Significant Racial Pay Gap in Influencer Marketing

The influencer marketing industry has been on the rise in the past few years and is expected to pass $3 billion in spend in the U.S. alone this year. Despite the level of money flowing through the sector, it has also found itself in need of bridging the racial pay gap. A survey by one…

While Valuable, Publishers Can’t Afford to Get Distracted by First-Party Data

Publishers and platforms alike are increasingly aware of the value in their first-party data. In a world with limited cookies and identifiers, first-party data sourced from a clear value exchange with a site visitor becomes one of the safest ways to understand behavior and deliver targeted media. In this rush to wrap their arms around…

Cookies Browser Extension Uses Avatars in Online Privacy Campaign

Consumers have grown more concerned in recent years about online privacy and being tracked online. With the death of the third party cookie delayed, those fears look no closer to being allayed, which is why the United Nations Educational, Scientific and Cultural Organization (UNESCO) has introduced an artificial intelligence (AI) powered tool to help fight…

McCann Worldgroup Report Upends Conventional Wisdom About Consumers’ Environmental Concerns

A wide variety of conversations have been sparked by world leaders’ negotiations at COP26 these past three weeks. Much attention has been given to brand leaders who deliberated over their corporate responses to the outcomes of the United Nations Climate Change meetings and agreements. There was also a great deal of lobbying by businesses designed…

Trade Body IAB Europe on the Hook for GDPR Infringement Over Pop-Up Consent Banner Use

Data regulation in Europe could be about to get a whole lot more complex. On Friday, ad trade body the Interactive Advertising Bureau (IAB) Europe shared updates that Belgium’s data protection authority (APD) will likely find the trade body in breach of General Data Protection Regulations (GDPR). At the heart of the matter is whether…

The Machines Have Moved In. The Machines Have No Feelings.

I am a writer. I write ad copy, journalism, poetry, fiction, and essays—not necessarily in that order. Because I am a writer, I want to laugh at the idea that a machine can do what I, or what any writer does for a living. Sure, a machine can spit out words, I get that part. […]

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Earning the Right to Customer-Driven Growth by Instilling Trust

The most revered companies are deeply rooted in trust, humanity and a deliberate commitment to grow by aligning values with how they do business. Founder and CEO of Customer Bliss, co-founder of CXPA.org and global thought leader on customer growth Jeanne Bliss joined Adweek’s Digital Shift event to discuss the key areas to elevate companies…

How to Leverage Customer Data to Create Memorable Experiences

Data is the lifeblood of any customer engagement strategy. But still, marketing professionals often miss the opportunity to shape how their firm uses technology and data to win, serve and retain customers. Joe Stanhope, vp and principal analyst at Forrester Research, joined Adweek’s Digital Shift event to explore the changing landscape of customer data and…

How the ‘Great Disruption’ of the Pandemic Can Serve as a Catalyst for Growth

Almost two years into a global pandemic, and organizations across the globe are still experiencing seismic shifts in their businesses, while many are still working through those changes. Businesses should be asking a few important questions to find actionable solutions, including ‘how can we turn these disruptions into real, tangible growth opportunities?’ Panelists from Marriott,…

The Importance of Building a Data-Driven Organization

Today’s brands have more access to data than ever before. While the benefits of customer data are clear, this abundance of information also comes with a unique set of challenges, including figuring out which data points derive the most impactful insights. At Adweek’s Digital Shift event, innovative marketing leaders from Hyundai, The Kellogg Company and…

Reminder to Marketers: Don’t Be Creepy

When it comes to personalization, most marketers don’t get it right. They either do too little–e.g., indiscriminately blasting the same message and offer to everyone–or they go way too far, making people feel spied upon. Think about it this way: We call people creepy when they get closer to you than you want them to…

Americans Remain Conflicted About In-Person Learning and School Vaccine Mandates

As with so many aspects of pandemic life, Americans continue to have conflicting views on in-person learning and whether schools should require vaccines to attend. A new Adweek-Morning Consult poll asked parents of 5- to 18-year-olds if they prefer hybrid or fully in-person learning: 39% said in-person while 36% said hybrid. That’s down from a…

The UK’s GDPR Overhaul: 5 Things to Be Aware Of

As the United Kingdom (U.K.) evolves in a post-Brexit world, one of the areas that digital marketers will be keeping a close eye on will be the forecasted updates to data legislation. There is plenty of speculation on what form these changes may take, whether that be abolishing the barrage of cookie consent mechanics as…

How Your B-to-B Marketing Strategy Can Pack an Emotional Punch

Gone are the days where b-to-b marketing was all about rationale and numbers. More than ever, business customers are looking for partners they can build a meaningful relationship with, not just a transactional vendor-customer arrangement. In fact, it’s been shown that b-to-b marketing initiatives that tap into people’s emotions are seven times more effective at…

Are You Helping Your Clients Reach Digital Marketing Maturity?

Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […]

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Most Consumers Aren’t Ready for Halloween Decor Quite Yet

September’s only just begun, but that might be hard to believe judging by some retailers these days. With back-to-school wrapping up, Halloween is swooping in to take its place–swapping the pencils and backpacks that had taken over the shelves (and decor) of retailers for oversize spiders and smiley skeletons. And while search data from Profitero…

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers–especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. According to a Morning Consult survey conducted this month, a quarter of Americans said the end of…

Kellogg’s Pushes Into DTC With Cheez-It Because ‘Data Is Gold’

Google has prolonged the life of third-party cookies on its popular Chrome browser to 2023, but the end is still coming. To continue delivering online ads with precision, large companies from PepsiCo to Procter & Gamble are seeking ways to collect first-party data in a shopper-friendly fashion. One popular method is direct-to-consumer platforms. Last week,…

As Parents Shop for Back-to-School Gear, Many Are Also in the Market for Back-to-Work Necessities

As companies grapple with the future of office-based work in the unpredictable era of Covid-19, employees are also starting to think about–and shop for–a return to the physical workplace. According to data from ecommerce analytics firm Profitero, the surge in search terms related to back-to-work purchases suggests that the trend could rival back-to-school shopping as…