Aug 04

Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It

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A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry. The suit contends that real-time bidding (RTB) represents a major “data breach” under GDPR regulations because sensitive personal information is shared and traded openly as part of…

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