Advertising Agency: Blue Apple Mediacom, UAE
Creative Director: Pankaj Ramnathkar, Milind Lanjekar, Neil D’Souza
Art Director: Pankaj Ramnathkar, Milind Lanjekar
Copywriter: Neil D’Souza
Illustrator: Jomy Varghese
Photographer: Hussain Jain
Additional credits: Newton Rebello
The post V-Kool by Blue Apple Medicom appeared first on desicreative.
Advertising Agency: Lowe MENA, Dubai
Creative Director: Marwan Saab
Art Directors: Pramod Surwase, Prashant Yeware
Copywriter: Marwan Saab
Account Handlers: Maram Salah
Executive Business Director: Irfan Fatmi
The post Etisalat by Lowe Meena appeared first on desicreative.
Don Draper is a man with at least two identities, so it shouldn't be surprising that he's seeing double on the Mad Men Season 6 poster, which AMC unveiled today. The New York Times has the story behind its creation:
Showrunner Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, decided to turn back the promotional clock. He pored over commercial illustration books from the 1960s and '70s and sent images to the show's marketing team, which couldn't quite recreate the look he was after.
"Finally," he said, "they just looked up the person who had done all these drawings that I really loved, and they said: 'Hey, we've got the guy who did them. And he's still working. His name is Brian Sanders.' "
UPDATE: AMC also released this video offering a sneak peek at the new season.
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A poorly frosted cake is a tragedy in The Martin Agency's new ad for Cool Whip. "Mistreated Cakes," which breaks today and pushes Cool Whip Frosting, plays out like a PSA on behalf of the "millions of innocent cakes [that are] mangled, mistreated and hurt" by rival frostings, which just aren't as smooth. Images of sloppy cakes give way to a shot of a supermarket freezer full of Cool Whip Frosting, as a plaintive male voice explains, "There is something you can do." After a lush close-up of Cool Whip Frosting being spread on a chocolate cake, the ad shifts back to a sad sack of a birthday cake just as one of its candles topples over. "Please help," implores the voice, amid sparse piano notes. "Cool Whip Frosting. Together, we can change the way cakes are frosted." Martin senior copywriter Bob Meagher said the mock-PSA approach stemmed from a simple idea: What if a cake had feelings? To get the mood right, Meagher and senior art director Pat Wittich watched old PSAs and, yes, baked a cake. The ad, which targets moms whose families bond over dessert, will run through May during shows such as Food Network's Cupcake Wars and ABC's Grey's Anatomy, according to Marjani Coffey, brand manager on Cool Whip at Kraft Foods.
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"Sometimes you gotta eat people, America. That's how business works." Old Spice has a charmingly roguish new executive director of marketing, who brings a uniquely authentic vision for selling Old Spice Wild Collection "smell products." That's because he's a wild animal. But luckily, he has a futuristic wolf-to-human translator voice box contraption strapped to his neck, so he can explain himself to you, and why he's so awesome at what he does. His advice? "Follow my twitters" and "Readings my blog" to learn more about Old Spice. Failing to do so could result in your being swiftly devoured. Bring in the meat sacks! The campaign, by Wieden + Kennedy, follows the recent snarling-wolf- and screeching-eagle-heavy ads for the client's Wolfthorn and Hawkridge scents.
Mr. Wolfdog saying hi. I'm proud to be Old Spice’s first nonhuman Director of Marketing and look forward to being even prouder. End tweet.
— Director Wolf Dog (@DirectorWolfDog) March 11, 2013
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Paper? Pa-per? What the hell is that? Leo Burnett's ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky notes on the fridge, plays sudoku with a pencil and draws pictures on a paper pad with her daughter. Her doofus husband prefers doing all such activities on his tablet computer, and he admonishes her time and again for being old fashioned. But he gets his comeuppance while sitting on the can (that's Cannes in French). The toilet paper runs out, and when he calls for a refill, she slides his tablet under the door, its display aglow with the image of fluffy T.P. ("Paper has a big future," says the on-screen text.) I picture the wife in the hall, rolling—for lack of a better pun—on the floor with laughter. So, you can wipe the screen, but shouldn't use the screen to wipe? Wish I'd known that years ago.
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Advertising Agency: Rasas UAE Executive Creative Director: Rani El Khatib Creative Director: S.M. Ziyad Art Directors: S.M. Ziyad, Jade David Copywriters: Kitch Velasco, Abdulrahman Khalil Account Director: Shereen Fotouh Typographer: Shajeel Rehman Account manager: Karim Ghoneim Via [AdBlogArabia]
Advertising Agency: Livingroom UAE Creative Director: Mansoor Bhatti Senior Copywriter: Umer Razzak Senior Art Director: Nisreen Shahin Illustrator: Jana Jelovac Via [AdsOfTheWorld]
You're just the average Heineken drinker. A 35-year-old hedge-fund manager who hit it big betting against the market in 2007. You're doing your jet-setting around the world thing, party hopping the most exclusive clubs in Vietnam and Nigeria. Because Thursday night is the new Friday night, and you work hard but you play hard, too. Anyways, of course the hottest ladies in the room are always gonna beeline it for you. Because come on, look at you, and because those private dance lessons you've been taking are really paying off. But see, it's just your luck that your would-be local flings always have jealous local boyfriends, who are also wealthy and thuggishly possessive. They don't take kindly to your grinding all up on their dates. It's cool, though, man, because, whatever, you're not looking for any trouble, everybody's just here to have a good time. You'll go sit at the bar and cool off with a Heineken, which by the way comes in this sexy new bottle, with a longer neck, instead of that old, stubby, chubby design you'd have never been seen holding in public.
When your global party circuit takes you back to New York—that is to say, to civilized society—where you're confident that stealing some mustachioed doofus's woman won't result in parts of your body turning up in seven different roadside ditches outside Ho Chi Minh City or Lagos, you're totally fearless, because what would 007 do? A little bad luck—or is it something more nefarious?—impedes and humiliates your rival. You meet your new dance partner at the bar. There, you'll each have a Heineken, bartender, because a $2 bottle of beer is definitely what the bombshell in the $10,000 dress at the cocktail party always finds most charming, cause she's just really cool and down to earth like that.
The spot is Heineken's latest from Wieden + Kennedy—and the first in its dazzling "Open Your World" campaign to come out of the agency's New York office (prior installments were created by W+K Amsterdam and by TBWA\Neboko). The ad was directed by Rupert Sanders, also director of Snow White and the Huntsman and, to the dismay of Twilight zealots everywhere, snogger of Kristen Stewart. The new bottle is already available in 170 markets, and is now coming to shelves across the U.S.
Yacht and pheromones not included.
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For the fourth and final Oreo Separators video, Wieden + Kennedy got a nonhuman to separate the Oreo cookie from its creme. Say hello to HERB (short for "home exploring robotic butler"), a robot built by scientists at Carnegie Mellon. After some trial and error, HERB is given an algorithm that allows him to perform the task fairly well—impressive, given that he can't even pronounce "Oreo" properly. (And what's with the British accent? You're from Pittsburgh.) More ominously, HERB displays some anti-social tendencies here, including being quite argumentative when it comes to his "precious creme." He's not quite HAL-like yet, but I wouldn't let him hold that giant knife in the future.
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It's Friday, so here's an ad from Indonesia graphically illustrating the perils of not using a Hygienex disposable paper toilet-seat cover. "Save yourself from bad ass," says the copy. I don't know. Seems kind of alarmist.
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Capital One pitchman Alec Baldwin gets an assist from Charles Barkley in new ads from DDB Chicago and Tool director Erich Joiner timed to the NCAA's March Madness tournament, of which the financial firm is a prominent sponsor. In one spot, the pair perform goofy schtick during a sports broadcast, with the Round Mound's tent-size underpants held up to ridicule. In another, they attend a basketball game, where Sir Charles keeps snacks warm inside his jacket and reveals, "It's like a little hot-dog steamer in there"—which is frankly something I never needed to know. All this sporty-bro-bonding is kind of strained and silly, but overall the tone is probably in tune with the target audience. Besides, Baldwin's slimy smile and smug delivery never get old. And Barkley's dazed and indifferent acting style is a hoot—it's as if he can't collect his check and get off the set fast enough. They're like a puffy, middle-aged Odd Couple, and their combined charisma—though not much else—keeps the proceedings from becoming the commercial equivalent of an air ball. More spots and a behind-the-scenes clip after the jump.
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Amazon's gay-marriage-friendly "Husbands" ad for its Kindle Paperwhite e-reader with built-in light is generating lots of conversation, most of it positive, though there is some criticism in the mix. The brand's bikini pitchwoman Anna Zielinski banters a bit about the product with a guy at the beach. He says he's just ordered a Paperwhite and suggests they "celebrate," so it seems like he's trying to pick her up. "My husband's bringing me a drink right now," she says. "So is mine!" he replies. Some reviewers are ecstatic, while others lament that the gay theme has little to do with the plot or product. And of course, various conservative commentators have offered their predictable reactions. Ten years ago, the twist would've been quite a revelation. Today, the punch line seems like no big deal—it actually feels underwhelming. Perhaps that's a sign of how much progress has been made, with mainstream marketers seeing the light and routinely putting gay characters in ads. I happen to think the commercial ends too soon. One gal, three guys, a bar full of booze … sounds like a doozy of a celebration!
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Y&R Midwest is trying to steer Pinterest users toward charitable shores, possibly because they're sick of them posting only about food and lingerie. Y&R's idea, called Helpin.It, is a set of Pinterest boards set up for families who lost almost everything to Hurricane Sandy. Each pin links to an Amazon registry where that particular item can be bought and sent directly to the family. The idea was inspired by BBH's work for the African Medical Research Foundation, and I hope it catches on enough to be extended to more victims of Sandy and other disasters. New Orleans could still use a little help, for example.
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Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at SXSW. Confused as to how? They've made a handy infographic (below) to 'splain. You can not only use your furious tweeting power to choose the opening act at the Doritos gig, you get to choose their playlist, and then, just to mess with them, you control the special effects. That's right—smoke, balloons, pyrotechnics and fricking lasers are all in your hashtagged hands. So, of course, you can also send pictures of yourself having a freaking awesome time directly to the four-story-tall screen in the arena! There's a 9.6-second lag, presumably to make sure you don't tweet your beets. LL Cool J, Public Enemy, Ice Cube and Doug E. Fresh will be sharing the stage with Doritos' awesomely awesome creation of pure LED force. Listen to a low-energy LL ramble about it in the video below. But who really cares about the has-beens on the stage when they'll also be premiering new ads that launch the first Doritos global campaign titled "For the Bold" that will completely change the brand's look and feel?
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Advertising Agency: Lowe MENA, Dubai
Creative Directors: Mounir Harfouche, Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriters: Mounir Harfouche, Komal Bedi Sohal
Photographer: Tejal Patni
So, you're feeling kind of blah and waiting for the elevator and sipping your latte, and the door opens and some guy is choking some other guy on the floor, and you're just like, Whatever, it's probably some stupid marketing stunt for some indie gangster movie because oh my god even these nontraditional ads are getting so tired.
Viral marketing agency Thinkmodo—the professional ambushers who also did the Beauty Shop Scare video that we posted last week—says this latest clip shows regular bystanders, not actors, happening upon what appears to be an attempted murder, and that every precaution was taken to ensure the safety of all parties involved. The clip, promoting the movie Dead Man Down, your average underworld revenge fantasy rom-com starring Colin Farrell and Noomi Rapace, features such choice responses to the crime-in-progress as beating the attacker about the head with a bouquet of flowers and spraying both him and his victim with a fire extinguisher. Because everyone knows if you see a person being strangled, don't panic—just reach calmly for the nearest fire extinguisher, remove the pin, stand eight feet back and aim at the base of the strangling while squeezing the handle and sweeping the hose from side to side.
There's also a lot of staring awkwardly and then scurrying away, and one guy who takes a picture—all masterfully emphasized to produce amused incredulity and Internet bravado among the YouTube masses.
Despite the creators' claim that it's not manufactured, it's pretty hard not to imagine the movie's lawyers getting a nasty ulcer over this—unless it was staged. As one random, surprisingly level-headed YouTube troll put it: "I hope you guys did this experiment in a state that doesn't allow concealed carry, I would have shot that mother fucker." Because where's the fun without a little debate.
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"Maybe you should just use? a knife." That's one of the less charitable reactions to this latest Oreo Separators video from Wieden + Kennedy—part of a series in which inventors and technologists develop machines and tools that are much more complicated than a mere knife to separate Oreo cookies from their creme. (Yes, I know, what's even the point of doing that at all?) In this third video, a couple of guys from the London conceptual-art collective Dentaku do their best with a Ferris-wheel-style contraption that—well, to be honest, it's a disaster at first, though the guys do redeem themselves somewhat at the end. Our favorite is probably still the video with the toy scientists.
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Domino's doesn't make much use of its namesake domino logo—until now. The pizza chain topples more than 50,000 dominos in the video below from Crispin Porter + Bogusky, as a thank-you to fans after crossing the 8 million likes mark on Facebook. I think we can all agree it probably should have been 8 million dominos, but that would have been 160 times the work—and required more than two years of nonstop work to produce, instead of the 120 hours it took for this one. Facebook milestone videos are something of a specialty for CP+B, which last year did the giant human coupon for Old Navy.
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The minute-long ad for German composer Sven Helbig's new album, Pocket Symphonies, is a pretty straightforward representation of Helbig's goal to create something new from something old and weathered and mostly (but not quite) dead. It's a pretty good summary of Helbig's career, too. He's worked with Rammstein, Pet Shop Boys and Snoop Dogg, and staged elaborate multimedia events like the High-Rise Symphony, in which an orchestra played from positions on the balconies of an old apartment building in Dresden in 2006, to celebrate the city's 800th anniversary. Compared to that, this ad is a modest effort. The moment when the musicians rush into the medical theater to induce birth with dramatic strings and piano is neat, though. Directed by Kai Schonrath, with creative direction by Kolle Rebbe's Sascha Hanke. Full credits below.
CREDITS
Client: Sven Helbig
Executive Creative Director: Sascha Hanke
Creative Director: Matthias Erb
Copywriter: Sascha Hanke
Producer: Jankel Huppertz
Production Company: CZAR, Berlin
Director: Kai Schonrath
Director of Photography: Jan Prahl
Managing Director: Jan Fincke
Producer: Birke Birkner
Post Supervisor: Dennis Vocke
Production Coordinator: Simon Rühlemann
Makeup: Nina Düffort for Cisel + T.I.N.S.L.E.Y, California
Styling: Diana Dean
Cast Conductor: Gundi-Anna Schick
Pregnant Woman: Alexa Wilzek
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
