Advertising Agency: Dentsu Marcom, Gurgaon, India
National Creative Director: Titus Upputuru
Creative Supervisor/Art Director: Sumit Vashisth
Designer: Sumit Vashisth
Copywriter: Anish Nath, Kumar Saurabh
Production Head: Rajesh Bhargava
Print and fabrication: DI-Concepts
Brand: KRRISH GROUP
The post Skyscraper Calendar by Dentsu Marcom appeared first on desicreative.
Iconic motorcycle brand Harley-Davidson is taken down a notch in this fun, simple new spot for Indian Motorcycle, which takes a hard left three-quarters of the way through. Great use of Willie Nelson by Minneapolis agency Colle+McVoy, for whom it must have been fun taking some lighthearted shots at a brand famously advertised for three decades by crosstown shop Carmichael Lynch. (Colle+McVoy tells us it has "great respect for Harley and its loyal riders" despite the mischievous approach here.) A 30-second version of the ad will air on TV next week, setting the stage for the worldwide reveal of the 2014 Indian Chief at the 2013 Sturgis Motorcycle Rally the week of Aug. 5. Credits below.
CREDITS
Client: Indian Motorcycle
Agency: Colle+McVoy, Minneapolis
Production Company: Blue Morpho Films
Edit: Channel Z
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Grey, BBH, Wieden + Kennedy and Crispin Porter + Bogusky will battle it out for Best Commercial at the Emmy Awards in September, it was announced Thursday—nominated for Canon, Google Chrome, Nike and Grey Poupon ads. Should Wieden + Kennedy win, it would be the agency's fifth straight Emmy, having previously triumphed with Procter & Gamble's "Best Job" (2012), Chrysler's "Born of Fire" (2011), Old Spice's "The Man Your Man Could Smell Like" (2010) and Coca-Cola's "Heist" (2009). This year's four nominees are all solid. BBH and W+K might feel slightly aggrieved that Axe's "Susan Glenn" and Southern Comfort's "Beach" aren't on the list as well. See the 2013 nominees below.
Video Gallery: 2013 Emmy Nominees for Best Commercial
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StockLogos recently suggested that Wendy's sneakily put the word "mom" in the Wendy character's collar in the chain's new logo—to subliminally associate the brand with motherly cooking and the "safe and loving environment" of home. In short, Wendy's says nope. "We are aware of this and find it interesting," Denny Lynch, the company's svp of communications, tells the Huffington Post. "We can assure you it was unintentional." That's all well and good … but her hair still looks like a grassy knoll, and I could swear those freckles spell out "Paul is dead," more or less, if you look at the logo while jumping up and down and squinting. Her eyes kind of follow you around, too, all menacing and killy. That's it—I'm switching to Burger King.
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The only thing scarier than a 12-foot-tall Colin Firth in a British lake is a 40-foot-long dragon skull washed up on a British beach. Beachgoers in Dorset were surprised to come across the latter on Monday—as a skull the size of a London bus suddenly appeared on Charmouth beach, part of Dorset's Jurassic coast, famous for its dinosaur fossils.
Alas, it's not a real dragon skull—it's an ad from movie and TV streaming service BlinkBox, which is celebrating the arrival this week of the third season of HBO's epic Game of Thrones on its site. It took a team of three sculptors more than two months to design, construct and paint the skull, which was dreamed up by Taylor Herring, the same PR company that built the giant Mr. Darcy earlier this summer.
The skull—perhaps the coolest Game of Thrones-related marketing since the dragon-shadow newspaper ad—was inspired by the scene in the series when Arya Stark discovers a dragon skull in the dungeons of King's Landing, the capital of the Seven Kingdoms.
More images below and here. Via Copyranter.
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Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist. Back in May, the NYC office of CHI & Partners rolled out posters for three such shows. And now, it's got three more for your guilty pleasure—Clam Kings, Long Island Landscapers and Meet the Tanners. I'd probably watch all of them, or at least pause, intrigued, on my way up the dial. "The fact you thought this was a real TV show says a lot about the state of TV," the promo say abruptly, just as you're getting drawn in. The tagline is, "Support quality programming," and the campaign is using the hashtag #TVgonewrong.
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The new man-in-a-furry-suit-and-big-ass-jeans incarnation of Smokey Bear is all about huggin' and lovin' strangers he meets in the woods. These days, who isn't? (Well, OK, Purity Bear for one.) Draftfcb in Los Angeles created this integrated Smokey campaign for the Ad Council and the U.S. Forest Service, and as always, the goal is conveying information on how to prevent forest fires. There are TV and radio spots, as well as print, outdoor and digital elements, including the hashtag #SmokeyBearHugs. Past versions of the iconic bear—and there have been many since the character was introduced in 1944—would cry, nag, lecture or simply stare down campers while brandishing a shovel to make a point about fire safety. (The recent CGI Smokey was a preachy douche.) Now, Huggy Smokey Bear literally embraces those who act responsibly, holding them lovingly in his ursine arms. At least he doesn't grin and bare it. The hugees mostly look uncomfortable and make weird faces. Perhaps they're mortified to be in such goofy PSAs.
CREDITS
Campaign: Smokey Bear/Wildfire Prevention
Client: The Advertising Council
Senior Vice President, Group Campaign Director: Michelle Hillman
Vice President, Campaign Director: Amy Gibson-Grant
Campaign Manager: Ricki Kaplan
Assistant Campaign Manager: Kristin Ellis
Client: U.S. Forest Service
Fire Prevention Program Manager: Helene Cleveland
Acting Fire Prevention Program Manager: Gwen Beavans
Client: National Association of State Foresters
Director of Communications: Genevieve O’Sullivan
Agency: Draftfcb, Los Angeles
Chief Creative Officer: Eric Springer
Executive Vice President, Executive Creative Director: Michael Bryce
Senior Vice President, Group Creative Director: Jeff Maerov
Copywriter: Nick Micale
Art Director: Patrick Moore
Vice President, Executive Producer: Thomas Anderson
Producer: Jeffrey Perino
Executive Vice President, Group Management Director: Yolanda Cassity
Vice President, Management Director: Leila Cesario
Account Executive: Jennifer Levin
Production: Park Pictures
Directors: Terri Timely (Ian Kibbey, Corey Creasy)
Creative Consultant: Lance Acord
Executive Producer, Owner: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Valerie Romer
Editing: Butcher
Editor: Teddy Gersten
Assistant Editor: Leah Turner
Producer: Chrissy Hamilton
Executive Producer: Rob Van
Effects: D Train (Smokey)
Creative Director: Ben Gibbs
Effects Supervisor: Jan Cillers
Producer: Shelby Wong
Coordinator: Chelsea Brewer
Effects: Alterian (Smokey)
Creature Effects, Smokey Suit Designer: Tony Gardner
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This isn't the first time hot naked women have been painted like objects in advertising. It isn't even the first time hot naked women have been painted like cars. But this ad for the Fiat 500 Abarth Cabrio involves hot naked women, so we'll talk about it anyway. This little stunt by The Richards Group involved a whole tribe of naked circus performers, dancers and contortionists, along with one heck of a good body painter. Mashable thinks some people might consider it another example of objectification of women. Well, yes. It turns women into an object. And yet, it flows seamlessly from the Fiat brand promise and the other work The Richards Group has done for the automaker. Remember the great Super Bowl spot where they personified a Fiat by turning it into a tempestuous Italian woman? Now they turned a bunch of women into a Fiat, suggesting, in keeping with the same subtext of a bazillion other car ads, that buying the car will get you hot, naked women. At least they did it with far more style and art than slapping a woman on there like a hood ornament. I should also give them credit for the tagline, "Made of pure muscle," which suggests, at least in some way, that these ladies are actually to be admired for their strength more than their beauty. And that almost, kinda elevates it.
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Draftfcb stages a spirited, brand-centric schoolyard game of "Yo Mama" to tout Kmart's free back-to-school layaway plan in this new commercial. "Yo mama get that hoodie at Kmart?" "Yeah, dawg." "Well, yo mama must have cavities, 'cuz that hoodie is sweeeeeeeet!" "Oh yeah, well, yo mama's like a tasty cheese plate, 'cuz she saved a bunch of cheddar on them Kmart jeans!" Etc. Some commenters claim the spot perpetuates stereotypes, or else they object to the street slang. I don't think this ad merits that level of sociological scrutiny. Unlike Kmart's previous silly spots, "Ship My Pants" and "Big Gas Savings," this new effort doesn't seem destined to generate millions of YouTube views. (It's topped 80,000 in its first week.) Still, the kids earn high marks for their enormous energy and over-the-top line deliveries. They elevate material that might have flunked out otherwise. "Ship My Pants." Ha! That never gets old!
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It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a campaign by RPA that sends personalized Vines to Honda fans on Twitter who use the hashtag #wantnewcar.
"We were promised flying cars. I don’t see any … #wantnewcar," wrote Nick Miners. To which @Honda replied: "Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack!" In the Vine, Black suggests visiting a Honda dealer on Friday—"or whenever."
Check out more of the Honda Vines here.
Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack! http://t.co/SYKywDClZ5 #wantnewcar
— Honda (@Honda) July 15, 2013
In addition to the Vine promotion, the campaign features TV spots in which Honda dealers humorously respond to real tweets. The "Super Fan" spot replies to an actual tweet from actor Neil Patrick Harris, who asked for advice on selecting a minivan. Check out those ads, and some print work, below.
CREDITS
Client: Honda
Agency: RPA
Executive Vice President, Chief Creative Officer: Joe Baratelli
Senior Vice President, Executive Creative Director: Jason Sperling
Senior Vice President, Executive Producer, Content: Gary Paticoff
Vice President, Creative Director: Chuck Blackwell
Creative Director, Copy: Ken Pappanduros
Art Director: Ariel Shukert
Copywriter: Jen Winston
Senior Producer: Fran Wall
Production Coordinator: Grace Wang
Production Company: Recommended Media
Director: Chris Woods
Founder, CEO: Stephen Dickstein
Partners, Executive Producers: Phillip Detchmendy, Jeff Rohrer
Producer: Darrin Ball
Editing Company: The Reel Thing
Editors: Lance Pereira, Val Thrasher
Flame Artist: Moody Glasgow
Executive Producer: Doug Kleckner
Telecine: The Mill
Colorist: Adam Scott
Audio Post: Lime Studios
Mixer: Dave Wagg
Music: Wojahn Brothers
PRINT CREDITS
First insertion date: July 15, 2013
Agency: RPA
Executive Vice President, Chief Creative Officer: Joe Baratelli
Senior Vice President, Executive Creative Director: Jason Sperling
Creative Directors: Ken Pappanduros, Chuck Blackwell
Art Director: Suzie Yeranosyan
Copywriter: Jen Winston
Photographers: Civic: Joe Carlson; CR-V: Tony LaBruno; Accord: Springbox; Pilot: RPA CGi; Odyssey: Fulvio Bonavia
Art Buyer: Ginnie Assenza
Production Manager: Stephanie Speights
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George Zimmer, who founded Men's Wearhouse in 1973 and served as its CEO and ad spokesman until two years ago, was fired in June by the company's board of directors from his new role as executive chairman because of disagreements over the retailer's future. Zimmer, of course, was a fixture on TV with his gravelly voiced tagline, "You're going to like the way you look. I guarantee it." Below is the first post-Zimmer spot. It's only 15 seconds long, and it has a charity angle, so it's atypical for the company. Yet you feel Zimmer's absence palpably. That's because, without him, there's no real brand voice left at all, literally or figuratively. Zimmer's ads weren't very special, but he was unapologetic about that. "I apologize to those … who are going into the advertising or marketing business," he told BusinessMakers last year, "but what really drives success, in my experience, is repetition and consistency, not creativity. I think people who are in the [ad] business tend to get more hung up on the creative aspects. They start to think of themselves more as artists and less as businessmen. We have the same problem with tailors, by the way."
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Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play in this amusing spot from Wieden + Kennedy called "Architect." Again, it's a parody of '80s bar-soap commercials, complete with cheese-spirational song lyrics and meaningful brow-sweat-wiping moments … and a comically sideswiping ending. Nice slippy product shot at the end, too.
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The fur flew, painfully, in Lowe Roche's recent street promo for Toronto's Fuzz Wax Bar. A guy almost completely covered in wax strips walked around town and invited people to tear them from his skin. Cartoon smiley or frowny faces on the strips indicated the level of pain the guy would feel. They were also emblazoned with copy such as "From bear arms to bare arms" and "We'll take the monkey of your back," along with the salon's slogan, "So good, it hurts." Yeee-ouch! Each strip could be redeemed for a 25 percent discount at Fuzz Wax. (Personally, I'd want to keep mine as a hairy, sweat-stained waxvertising souvenir.) Last year, the zany madcaps at Lowe Roche photographed a local dealership's Porsches in people's driveways to create ads targeting those very homes. That was clever, but this body-hair stunt was less creepy and provided an oddly memorable product demo. Congrats to the agency for pulling it off. More photos and credits below.
CREDITS
Project: Street Waxing
Client: Fuzz Wax Bar
Agency: Lowe Roche
Executive Creative Director: Sean Ohlenkamp
Copywriters: Jeremy Richard, Eli Joseph
Art Directors: Ryan Speziale, Kunaal Jagtianey
Producer: Shannon Farrell
Makeup: Alyssa McCarthy
Account Director: Frederic Morin
Director: Dean Vargas
Postproduction: Motion Pantry
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Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.
Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriter: Sanju Aiyyar
Illustrators: Sonali Pailkar, Madhuri Mhatre
Photographer: Vinit Bhatt
The post Maitri India by Makani Creatives appeared first on desicreative.
Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena Woehr for some positive feedback she gave the music service. The titles of the songs spelled out the message "Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps Me/Impress/The Management." The gesture was a big hit with Woehr, a community manager for Yahoo's Contributor Network. "Oh my god," she wrote on Facebook with a screenshot of the playlist. "Spotify customer care is ADORABLE." It's hard to tell whether this is a common thank-you trick for the Spotify team, but it's especially impressive in this case considering her first name isn't exactly common. "I'm still just mindboggled they found a song titled 'Jelena,' with the J and everything," she says. It's yet another example of how small gestures to customers can go a long way these days, whether you're fixing a broken cheeseburger for a girl with autism or replacing a boy's missing ninja.
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In this strange ad by Made Movement for Stonyfield, a woman with an Oompa-Loopa-ish complexion and a deeply annoying voice asks her lunchroom friend if she ever wonders about pesticides. Stonyfield fans like myself will recognize that a similar question is contained inside every yogurt container. But our protagonist gives it a good ponder anyway, and we are transported into her mind's eye. A farmer and his son are seen petting a cow, when three neon-colored dweebs wearing costumes that say "Pesticide" hop the fence to cause trouble. So, the Stonyfield farmer breaks out his kung-fu and defeats his brightly colored enemies by employing more cowbell. According to the release, "While most opt for a slick, stylish approach and keep verbiage vague such as 'Pure' or 'Natural,' this high-energy, color-saturated spot highlights Stonyfield's commitment." Indeed, it does look like someone vomited highlighters on it. And it does stand out in a category full of real cows in realistically colored fields. I guess Stoneyfield is finally going for the stoner crowd.
CREDITS
Client: Stonyfield
Agency: Made Movement
Chief Creative Officer, Partner: Dave Schiff
Chief Design Officer, Partner: John Kieselhorst
Chief Digital Officer, Partner: Scott Prindle
Creative Director: Claire Wyckoff
Chief Strategy Officer: Graham Furlong
Art Director: Marybeth Ledesma
Writers: David Satterfield, Claire Wyckoff
Consulting Head of Integrated Production: Chris Kyriakos
Junior Integrated Producer: Isaac Karsen
Visual Effects Company: Ingenuity Engine
Music Company: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Sound Design Company: Soundelux
Editorial Company: NO6
Business Manager: Jennifer DeCastro
Vice President, Account Production: Rachael Donaldson
Production Company: Hungry Man
Director: Jim Hosking
Executive Producers: Kevin Byrne, Dan Duffy
Line Producer: Leora Glass
Director of Photography: Marten Tedin
Editor: Dan Aronin
Assitant Editor: Doug Scott
Executive Producer (Editorial Company): Crissy DeSimone
Lead Flame: David Lebensfeld
Visual Effects Producer: Oliver Taylor
Telecine: Company 3
Colorist: Siggy Ferstl
Sound Designer: Harry Cohen
Audio Finishing: Lime Studios
Audio Engineer: Sam Casas
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Advertising Agency: Eleven Brandworks, Gurgaon, India
Chief Creative Officer: Prateek Bhardwaj
Creative Directors: Aneesh Jaisinghani, Kapil Batra
Art Director: Smit Agrawal
Copywriter: Utsav Khare
The post DR Nitish Bhardwaj by Eleven Brandworks appeared first on desicreative.
Saturday Night Live alumnus Bill Hader has teamed up with T-Mobile to become the brand's first spokesperson in several years not to wear a bright pink dress. The spots, directed by Adam & Dave of Arts & Sciences, advertise a new program called Jump, which does away with the crazy multi-year wait times for phone upgrades—a $10-a-month fee lets you upgrade twice a year. The spots, created by Publicis, show Hader in unfortunate but familiar situations like dropping his phone in a urinal, trying to dry it out in some rice, getting one-upped by someone with a better phone, having it squished by a large mustachioed man, and getting stuck with a phone that won't hold a charge. Hader is funny, but even funnier is Brian Huskey of Swagger Wagon and Sonic commercial fame, who delivers his usual awkward deadpan brilliance.
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Today's toy ads aren't perfect—the one for Kackel Dackel is disturbing in its own way—but at least they don't give you nightmares. The one below, for Remco's 1971 toy Baby Laugh-a-Lot, is not something your kids ever need to see. The horror-movie style editing and the deranged voiceover certainly don't help. In fact, the only thing more frightening than Baby Laugh-a-Lot might be Baby Laugh-a-Lot with her batteries running low.
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Colle+McVoy has its fishcake and eats it too in a new Times Square ad campaign urging people to get the hell out of New York already … and go fishing. The Minneapolis agency is kicking off the summer season for the Recreational Boating & Fishing Foundation (RBFF) with a digital billboard urging passersby to "Get away from all of this"—as arrows point to the urban hell all around the sign. (It is indeed a tempting suggestion.) The next screen promotes TakeMeFishing.org, the RBFF's boating and fishing resource. The campaign will not heed its own advice, however—it will remain in Times Square all summer long.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
