Hasta La Creative! Komal Bedi Sohal Copywriters Archives

Jul 15

Architect Sweats, and for Good Reason, in Old Spice’s Latest Bar-Soap Ad Parody

Posted in: Uncategorized

Old Spice had a couple of hits back in April with its "Shower" and "Watermelon" ads for its Fiji Bar Soap. Now, the brand's Swagger Bar Soap gets some play in this amusing spot from Wieden + Kennedy called "Architect." Again, it's a parody of '80s bar-soap commercials, complete with cheese-spirational song lyrics and meaningful brow-sweat-wiping moments … and a comically sideswiping ending. Nice slippy product shot at the end, too.

Jan 26

Be Happy At Work

Posted in: Uncategorized

WANTED is a human resources company specialized in selection of officers and senior jobs.
This company is a little bit different than others. In this sector it is utilized a language of business and sometimes cold and bombastic.
WANTED thinks that human resources must be resources, but humans too.
Based in these ideas, we purpose to WANTED to do ten tips to be more happy at work: some of them to reduce anxiety and others to avoid bad feelings, for to be better.
We wrote ten tips and we did them as if they are cookies, to do more sweet the job and the life.
Now, we did this video and here we leave it

Verve Creative Group

May 07

Get Waisted with Mama Mio

Posted in: Uncategorized

Apr 07

Old Spice | Flex :30

Posted in: Uncategorized

Mar 12

AXE Smell

Posted in: Uncategorized

via adrants

Aug 21

Clearex acne treatment gel

Posted in: Uncategorized

Credits:
Client: Clearex – acne treatment gel
Agency: Shalmor Avnon Amichay/Y#038;R Interactive Tel Aviv
August 2009
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
pa href=”http://feedads.g.doubleclick.net/~a/WCjI2unXU3jUEkISENTgeaQ1NsA/0/da”img src=”http://feedads.g.doubleclick.net/~a/WCjI2unXU3jUEkISENTgeaQ1NsA/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/WCjI2unXU3jUEkISENTgeaQ1NsA/1/da”img src=”http://feedads.g.doubleclick.net/~a/WCjI2unXU3jUEkISENTgeaQ1NsA/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=1r8TybkcufQ:O3Hg8UARdv8:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=1r8TybkcufQ:O3Hg8UARdv8:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=1r8TybkcufQ:O3Hg8UARdv8:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=1r8TybkcufQ:O3Hg8UARdv8:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/1r8TybkcufQ” height=”1″ width=”1″/

Jun 29

Love Distance

Posted in: Uncategorized

Traditionally, condom ads rely on more or less gross jokes, hyperboles, etc. They search the #8220;shock #038; awe#8221; effect, we could say. But this spot winned a Cannes Gold this year with a nice straightforward idea and big amounts of sensibility (no pun intended)#8230;
pa href=”http://feedads.g.doubleclick.net/~a/5iA3Zbk6cJtv2dUT17qwxW5HMLA/0/da”img src=”http://feedads.g.doubleclick.net/~a/5iA3Zbk6cJtv2dUT17qwxW5HMLA/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/5iA3Zbk6cJtv2dUT17qwxW5HMLA/1/da”img src=”http://feedads.g.doubleclick.net/~a/5iA3Zbk6cJtv2dUT17qwxW5HMLA/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=NaE_uigicq4:Dl-_JI7-Zd0:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=NaE_uigicq4:Dl-_JI7-Zd0:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=NaE_uigicq4:Dl-_JI7-Zd0:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=NaE_uigicq4:Dl-_JI7-Zd0:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
/divimg src=”http://feeds.feedburner.com/~r/Adverbox/~4/NaE_uigicq4″ height=”1″ width=”1″/

Apr 23

String Beauty Sun Lotion

Posted in: Uncategorized

Credits:
Advertised brand: STRING BEAUTY
Advert title(s): SURF
Headline and copy text (in English): OPTIMIZE THE SUN
Advertising Agency (Name, City, Country): JWT PARIS
Creative Director: Ghislain de Villoutreys & Olivier Courtemanche
Art Director: EL Zoghlami Ahmed
Copywriter: Neil Ward-Baskin
Photographer: Marc Da Cunha Lopes
3D Designer: Waldo Lee / Thomas Veyrat
Strategic Planner: Marc Reynolds

Mar 31

Fix your past

Posted in: Uncategorized

Directed by Hugo Menduiña (agosto), this advert for Pond’s breaks away from the classic treatment of beauty products. Instead of the usually shallow approach, the film shows intensity and holded emotions thru its dense atmosphere and classy acting.

Few words are spoken, but each gesture tells everything about the the present and the past of the main characters. When directing is well done, definitely less is more.

CREDITS

Title: Fix your past
Client: Pond’s
Director: Hugo Menduiña
Agency: Bassat Ogilvy
Executive Creative Director: Álvar Suñol
Creative Director: Emiliano González, Director Creativo
Account Director: Paula Vizcaino
Account Executive: Isabel Miras
Audivisual Director: Ramón Corominas
Agency Producer: Cheli Pascual de Zulueta

Production Company: Agosto
Executive Producer: Rafa Montilla
Producer: Víctor Mata
DoP: Paco Femenía
Edition: Dani Arbonés
Postproduction Supervisor: Sergi Roda
Postproduction: Infinia

Jan 08

Bubbles Hair Salon Spa

Posted in: Uncategorized

Credits:
Title: Thumbprints
Agency: Orchard Advertising, Chennai
Creative Director: Thomas Xavier
Art Director: K. N. Balakrishnan
Copywriter: Anantha Narayan
Account Manager: Deepan Ramachandran