To educate fishermen on the need to join the hunt for lionfish, a venomous species destroying the Caribbean ecosystem, Geometry designed very smart posters.
Printed on an incredibly tough material, it explains everything the fishermen need to know about the lionfish, it shows images of the lionfish, and then the poster also transforms into a lightweight net the fisherman can use to bring home the catch. Yes, it’s a poster that can work as a fishing net. How very clever!
To educate fishermen on the need to join the hunt for lionfish, a venomous species destroying the Caribbean ecosystem, Geometry designed very smart posters.
Printed on an incredibly tough material, it explains everything the fishermen need to know about the lionfish, it shows images of the lionfish, and then the poster also transforms into a lightweight net the fisherman can use to bring home the catch. Yes, it’s a poster that can work as a fishing net. How very clever!
McCANN Colombia had to communicate that LATAM Airlines now have something called LATAM Entertainment. It’s an onboard entertainment system where passengers have full access to movies, musicals, concerts and children’s programmes on individual screens during the flight. The visual solution is as simple as it is smart. The airplane seats are superimposed over the seat maps of either a concert, cinema or a circus. Both visually arresting and instant communication.
McCANN Colombia had to communicate that LATAM Airlines now have something called LATAM Entertainment. It’s an onboard entertainment system where passengers have full access to movies, musicals, concerts and children’s programmes on individual screens during the flight. The visual solution is as simple as it is smart. The airplane seats are superimposed over the seat maps of either a concert, cinema or a circus. Both visually arresting and instant communication.
That’s the main takeaway from these new TV ads that Doremus and sister shop DDB produced for O-I, the world’s largest manufacturer of glass packaging (mostly bottles, but other packaging too). They’re part of O-I’s ongoing “Glass is Life” campaign, which began three years ago with a business-to-business focus but now targets consumers.
Doremus, a b-to-b specialist, is something of a glassvertising expert, too—having made the awesomely peculiar “Brokeface” campaign for Corning’s Gorilla Glass NBT. But the agency doesn’t have a presence in Latin America, so it turned to Omnicom Group sibling DDB Colombia for help, and together they’ve created five fun, memorable ads.
The basic premise is that plastic and aluminum are no substitute for glass, whether you’re toasting at a bar, serving up water to a bikini-clad babe or desperately trying to push an S.O.S. message out to sea.
The ads first appeared online and will extend to TV this week in Colombia and Peru.
Behold Coca-Cola’s newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn’t need electricity or batteries to run.
The unit, developed by Leo Burnett Colombia and the International Physics Centre in Bogota, uses two cooling methods based on ancient technology. Watering the plants atop the device produces evaporation, and a mirror at the top is used to convert gas into liquid inside the cooler. Coke claims the cooler works better the hotter it gets, and the brand chose to demonstrate in Aipir, Colombia, where temperatures can approach 115 degrees Fahrenheit and residents travel 12 hours to fetch ice.
Some commenters have questioned whether it’s crass to provide a thirsty population with a fridge that dispenses Coca-Cola, which, let’s be honest, isn’t exactly the healthiest beverage choice. That point would apply if this were a purely altruistic endeavor. Since it’s a promotional exercise, however, such arguments don’t really hold water.
Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into billboards for the 24-hour supermarket chain.
The campaign from Ogilvy paid local merchants to post messages on their metal gates, including "The butcher is asleep. The one at Carulla on 85th is awake" and "In here we have everything but if you need it now, go to the Carulla on 63rd."
It reminds me a bit of that DHL stunt (which DHL insisted it didn't approve or condone) that showed competitors of the delivery service carrying large packages touting DHL. Points to Carulla for devising a nonprank concept that delivered for all concerned, with participating stores providing a little extra convenience to customers.
Credits below.
CREDITS Client: Carulla Agency: Ogilvy & Mather Colombia Chief Creative Officer: Jhon Raúl Forero Executive Creative Directors: Juan Pablo Álvarez, Mauricio Guerrero Creative Directors: Julio César Herazo, Amples Regiani Copywritters: Julio César Herazo, José Cárdenas, Jorge Villareal Art Directors: Amples Regiani, Gabriel Escobar, Mauricio Reinoso Graphic Designer: Maria Fernanda Ancines Production Company: Direktor Films Director: Felipe Suarez Producer: Lali Giraldo
Em busca de voluntários jovens, a Cruz Roja Colombiana Seccional Antioquia pediu que a TBWA da Colômbia encontrasse uma forma de mostrar a importância de se estar preparado para ajudar o próximo diante de um desastre. A agência constatou, então, que a melhor forma de se comunicar com o público-alvo seria por meio do rádio, já que muitas pessoas passam o dia ouvindo as estações locais usando fones de ouvido em seus dispositivos móveis.
O resultado foi um spot em estéreo, que divide os fones de ouvido em “lado certo” e “lado errado”, ou seja, aqueles que ajudam e aqueles que não ajudam ao próximo em situações de desastre. É interessante ouvir como a narrativa se evolui.
Para conseguir aproveitar ao máximo, use fones de ouvido.
I guess it is cool and all, but I'm pretty sure you can only tighten screws; if you tried to loosen them, wouldn't the cap itself just unscrew? It also doesn't seem like you'd get much torque this way. But I nitpick. It would be killer if the bottle came with some cash stuffed inside it for emergency room bills. Or Obamacare. Dude, put Obamacare in the bottle.
Innovative newspaper ads are a rare beast. We've seen a few fun ones lately—the Game of Thrones ad with the dragon shadow; the ad for the movie The Book Thief with two almost completely blank pages.
Here's an interesting one from Colombia. It's an ad for kitchens hidden inside a fake classifieds page—thanks to a nifty 3-D effect applied to the text. "The kitchen you are imagining is in HiperCentro Corona," says the headline.
You can argue about how effective it might be. Is it too subtle? But it's conceptually strong (it's a great way to illustrate something that could be on your mind while idly reading a newspaper) and executed well, too. Plus, here we are talking about a newspaper ad from Colombia. How often does that happen?
Com a assinatura “Um sorriso leva a outro”, esse comercial colombiano de Trident brinca com a velha situação da motorista que tenta usar seu charme para convencer o policial.
Porém, aqui a piada vai além. No fim das contas, impossível você também não sorrir.
A lata que se divide ao meio para ser compartilhada fez sucesso, e lá na Colômbia outra embalagem promocional chamou atenção durante o verão.
Garrafas feita de gelo foram distribuídas na praia, apenas com uma espécie de pulseira servindo de invólucro para ser possível segurar sem “queimar” a mão. A intenção era manter o refrigerante gelado até o fim.
No vídeo a Coca-Cola ainda fala em embalagem sustentável, já que ela “desaparece”, mas tem gente reclamando do gasto de água.
a href=/media/ambient/international_labour_organization_shovelimg src=http://adsoftheworld.com/files/images/T-infantil-JuguetePal.preview.jpg alt=International Labour Organization: Shovel title=International Labour Organization: Shovel class=image image-preview width=460 height=304 //ablockquotepThis is the toy of many Colombian children./p/blockquote
pAdvertising Agency : Rep-Grey, Colombiabr /
Creative VP: Juan Pablo Hernándezbr /
Creative Director: Mauricio Dueñasbr /
Art Director: Mauricio Gaitán, Oliver Rivera, Germán Polobr /
Copywriter: Rodrigo Uribe, Sebastian Mallarinobr /
Other additional credits: Alberto Sosa, Arnoldo Villanuevabr /
Director Account: Marcela Arango/p
Advertising Agency: Ade, Bogota, Colombia
Executive Creative Director: Nacho Martinez
Creative Directors: Francisco Gonzalez, Giovanny Saavedra M.
Art Directors: Pedro Cardenas, Ivan Lizarazo
Illustrator: Miguel Angel Lopez
Photographer: Claudia Urrutia
Published: June 2008
Advertising Agency: Ade, Bogota, Colombia
Executive Creative Director: Nacho Martinez
Creative Directors: Francisco Gonzalez, Giovanny Saavedra M.
Art Directors: Pedro Cardenas, Ivan Lizarazo
Illustrator: Miguel Angel Lopez
Photographer: Claudia Urrutia
Published: June 2008
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