Hasta La Creative!

Who knew? For those who don’t venture outside the five burroughs very often, it might come as a surprise that the entire state of New York isn’t covered with black top.

To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched “Happy Jetting” — a campaign that encourages you to think that when you fly Jetblue, you ain’t flyin’, baby. You’re jetting.

Comical TV commercial made by a small communication collective based in Oslo, Norway, called 2008scandinavia. The commercial is made for swiss luxury watches Baume & Mercier.

This is their first commercial release after four month in creative business.

A small, balled white guy is standing in front of a pissoir. A big afro-american man comes in, and the balled one gets very interested in the side man´s “equipment”

Youtube description

Well, men can see the difference, even in a swiss luxury watches.

Hope you`ll enjoy this Scandinavian creativity release.

Agency: 2008scandinavia, Oslo
Creative Directors: Øistein Borge, Erik Heisholt
Production Company: Motion Blur, Oslo
Director: Bolt

It’s tired. It’s old. It’s predictable. But it speaks the truth. Yes. Beer. Hot women. And one track mind guys.

I`m sure you remember the Dove Tv commercial version that is asking you to talk to your daughter before the industry does.

Well Greenpeace has something to say about all those actions.

The Unilever palm oil supplies are burning up so this it’s destroying Indonesia’s rainforests. Greenpeace got the proof: all these actions are causing forest destruction, species extinction and climate change.

Talk to Dove before they destroy Paradise Forests

Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests. We’ve got the proof. They’re causing forest destruction, species extinction and climate change.

Together we can make the company stop destroying forests for palm oil.

This is a report “Burning up Borneo”, released April 2008, for the detailed scientific information of the campaign.

In November 2007, Greenpeace released Cooking the Climate, an 82-pagereport summarizing the findings of a two-year investigation that revealed how the world’s largest food, cosmetic and biofuel companies were driving the wholesale destruction of Indonesia’s rainforests and peat lands through growing palm oil consumption. This follow-up report provides further evidence of the expansion of the palm oil sector in Indonesia into remaining rainforests, orangutan habitat and peat lands in Kalimantan. It links the majority of the largest producers in Indonesia to Unilever, probably the largest palm oil corporate consumer in the world. Unilever uses 1.3Mt of palm oil or palm oil derivative every year – about 3% of global production.

1. About half of Unilever’s palm oil supply comes from Indonesia.

2. As recently as 2005, Unilever purchased 1 in every 20 tones produced in the country.

3. Unilever has failed to use its power to lead the palm oil sector toward sustainability, either through its own palm oil purchasing – its primary suppliers in Indonesia represent over a third of the country’s palm oil production.

4. – or through its role as leader of the Roundtable on Sustainable Palm Oil (RSPO),whose members represent 40% of global palm oil production.

5. Through analysis of maps, satellite data, and on-the-ground investigations between February and April 2008, Greenpeace has mapped out how expansion of the oil palm plantations in Central Kalimantan is fueling climate change and helping drive orangutans to the brink of extinction. As Greenpeace investigations show, this expansion into the Indonesian territory of the island of Borneo has in large part been led by companies who are Unilever suppliers and RSPO member.

Here are some Unilever campaign questions and answers from Greenpeace.

Another WWF social responsibility ad print that illustrates the environment disasters created by humans.

Actually this is a preview of what`s left from human actions over marine species and not only. Earth species can become the same as well if we don`t control our actions.

By 2050, indiscriminate fishing will have taken away 90% of marine species.
Defend the sea.

Ad prints are expressing the fact that soon the seas will only have human left overs in a very realistic way.

It`s not that easy to defend the nature, but we should all try.

Team: Antonio Montero/Jaime ChavarriClara Hernandez/Guillermo Santa Isabel
Agency: Contrapunto, Spain
Print: Seas and Coasts (WWF/ADENA)
Executions: Redes 1; Redes 2; Redes 3

What makes this billboard at Leipziger Platz in Berlin so special is not so much its panoramic format nor the 50 kilowatts of lighting. No, it’s the giant size, 5,000 square meters, and what you see behind the poster. The building-under-construction supporting the billboard was covered with lots of synthetic turf.

Here’s how they did it:

Why the turf? Because the ad is not only about trains, but also about football. Filip Vojtech from Bliss explains:

“Primarily the synthetic turf was used to get more attention for the poster. Secondary to promote the European Football Championship and to connect this event with the German Railways.”

Source: Bliss Blog.
Client: German railways.
Agency: Bliss Out-of-Home Communication, AF-FIX, Ogilvy & Mather.

We really love neolithic sentences like “Get more cowbell,” which is probably why the agreeably retro Get a Load of Milk site is so endearing, even though it’s otherwise useless, because it’s PC optimized and we’re on a Mac.

This Mexican ad by Swedish wodka maker Absolut caused angry reactions in the United States.

The ad shows a map of North America as it was in 1830, when the Southwestern United States was still part of Mexico. The ad was created by a Mexican subsidiary of TBWA. When news of the campaign reached the US, reactions varied from “they shot themselves in the foot” to “an ethnic supremacy/nation-erasing campaign“. This poll from the Los Angeles Times which drew more than 50,000 responses, shows how the isssue has stirred emotions:

At first, Absolut stood by its decision to go ahead with the campaign, stressing the fact that the ad stimulates the fantasy of the Mexican public. In a post on the corporate blog, VP of Corporate Communications Paula Eriksson wrote:

The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them — one they feel may be more idealized or one that may be a bit “fantastic.” As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US — that ad might have been very different.

But yesterday, apparently when noticing that the storm hadn’t stopped, Paula Eriksson offered her apologies and announced that the ad had been withdrawn:

During the weekend we have received several comments on the ad published in Mexico. We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended several persons. This was not our intention. The ad has been withdrawn as of Friday April 4th and will not be used in the future.

In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.

To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.

This is a genuine and sincere apology.

What can we learn from all this? Even when most agencies are part of international groups, they know their local markets very well and they understand what makes the local target audiences tick. But this has drawbacks too. Today, information can’t be stopped at borders. A marketing message that fits one market can offend people in other markets, even when that message was not intended for them. This is a potential risk factor that should be taken into account. Act locally, but don’t forget to think globally.

With piercing headlines such as “America is the police of the world. Don’t wear its uniform.” and “If you were reading this on a New York street, you would be mugged by now,” Mumbai jeans brand Sunnex isn’t mincing words when it comes to how many parts of the world view America.