Hasta La Creative!

We just got a ton of creative from a new Royal Enfield campaign in Delhi. It’s called “Trip” — not to be confused with what happens when you ingest too many of the wrong kind of ‘shrooms.

Bank West has launched a new campaign titled “Happy Banking” and just like the Commbank going all the way to the US to find and agency Bank West made the big leap to Sydney’s Host. I really like the campaign as it introduces the iniatives by Bank West in an interesting and fun way.

The main part of the online campaign is this personalized message maker. Type your name and gender and have kittens sing it back to you. Who doesn’t like kittens? As annoying as they may be cats dominate the web. Well lolcats that is. Get a cat playing a Wii and you’ve pretty much got yourself interweb gold.

Here’s my name, as sadly Bannerblog wouldn’t fit. The site also has the other TV ads and all the offers from Bank West. The singing cats have been labeled Experiment #1 so I believe there will be more. I like this online extension so much more than the Commbank effort.

Here’s the TVC which has interviews with a variety of objects that make people happy and then relating it back to banking.

Here’s the flower ad. My favs the teddy, who’s double parked, but it’s not on Youtube yet. The camera zooms, voice talent and set are spot on.

The Optus ad from 07 had animals running around with microphones recording people so it’s the idea flipped.

This all reminds of Ardman’s Creature Comforts, the same voice over lady and mic in shot.

I also just found this special for the disabled called “Creature Discomforts”.

We’re assuming these three Kelliher Samets Volk-created commercials for Efficiency Vermont, an organization which encourages people to use compact fluorescent bulbs, were purposefully created to be bad.

Adfreak pointed us to news of a virgin ad campaign for Apligraf, a kind of magic band-aid that uses living cells from the foreskins of baby boys to heal foot sores and leg ulcers.

I came across a very cool trailer for FIFA3, which then lead me to a superb website that allows you to see and learn all the cool moves from the clip. I’m totally stunned. This really is amazing and the promo site must have cost a truckload of money because it looks very slick! Check this out:

Video: FIFA3 Street

Click the image to go to the site:

It must be the child within me that admires these supernatural skills and probably the long forgotten dream to run around with 21 other morons on a football field, chasing a round leather rabbit, but somewhere… I’ve always wanted to be a super pro footballer. Just like almost every sane man, I think. The thing is, I dug up my soccer ball again and actually started to try out the moves to make me feel better. And it helps.

Remember that Talking Pets campaign for Purina? Probably not — unless you’re from Canada or are just generally way into your animal chums.

Removing every last bit of fun and entertainment of Red Wig dude (love him or hate him) come two new spots (one, two) from Kirshenbaum Bond.

To send New Year greetings for 2008, the communications team at the dinosaur museum in Brussels sent colleagues and main sponsors a highly original package. Inside was a block of plaster and a hammer & chisel with an invitation to amateur paleontologists to dig, not for the bones of a mighty T-Rex, but to find the museum’s greeting card.

Agency: McCann Erickson Belgium
Account Director: Talia Hendlisz
Creatives: Gregory Defay, Quentin Gascard
Thanks for the pointer, Tanguy

As per the article we posted last night and which has been picked up by a few media outlets, we were right. And to the anonymous poster that pointed out that it looked like Michael Bay production, how right you were!

Here’s the full ad :

Golfer Phil Mickelson and family have launched a nationwide search for people to appear in an upcoming ad campaign for Crowne Plaza Hotels