72andSunny Kicks Off ESPN’s Sunday NFL Countdown

Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season. (more…)

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TBWAChiatDay Serves Jimmy Dean 24/7

As The New York Times told us this weekend, Americans are eating more frozen food — and Jimmy Dean wants to move out of the freezer and onto the dinner table by expanding upon its breakfast-sausage-centered lineup.

The company’s creative AOR TBWAChiatDay L.A. will help its longtime client move t0ward that goal with a new campaign. Here’s the first spot, which aims to dispel the crazy idea that frozen dinners lack flavor by pitting them against a fresh batch of iceberg lettuce:

We’ll have what they’re having, et cetera.

Jimmy Dean also defeats the dreaded tuna fish sandwich after the jump.

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McCann Launches ‘Together, All the Way’ for Cigna

Back in June, Cigna named McCann Erickson as its agency of record, following an extended review which also included finalists Grey and DDB. Now McCann has a new global campaign for Cigna, entitled “Together, All the Way.”

The campaign aims to introduce Cigna as a global health network in over 30 countries, with “one million doctors and health facilities, and 85 million customer relationships around the world.” In the debut spot, appearing in both 60-second and 30-second iterations, McCann presents Cigna as not just health insurance but “a partner who’s with you all the way.” The spot lists all the ways people try to stay well, such as exercising, looking both ways before crossing the street and choosing “the salad, occasionally” before stating that staying well is hard to do alone, and that you need a partner like Cigna, ending with the new tagline “Together, all the way.”

The broadcast spots are supported by digital and print executions. Additionally, ads will launch in China in October and India in November, followed by digital and social components extending the campaign into 2015.

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M:United Mocks Siri, Apple for HTC One

Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity.

M: United has a new campaign for the HTC One in which the agency once again takes on Apple.

Following on the heels of its August campaign promoting the Surface Pro 3 comes a spot in which the agency takes aim at Apple’s Siri, or “Robot Scarlett Johansson.”

The spot opens with Siri looking into a mirror and repeating that classic line “I feel pretty, oh so pretty” before engaging in a conversation with HTC One’s Cortana. Obviously, the conversation is intended to make Siri look silly by comparison, both via Cortana’s less computerized-sounding voice and the HTC One’s fancy features (including not one but two speakers).

This spot works better than most in its surprisingly large family, but how many more Apple-bashing ads can viewers stomach? (more…)

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Nail, Stonyfield Want You to ‘Cheat on Greek’

Nail Communications has launched an innuendo-laden campaign for Stonyfield Organic’s Petite Creme yogurt.

In the pre-roll video (featured above), entitled “Confessions,” a group of women talk about Greek yogurt, albeit in somewhat suggestive terms. It opens with a woman laughing and saying, “I don’t know, a couple times a week, I guess,” before whispering “I don’t really enjoy it.” “It’s just too much in the morning,” adds another woman. The spot concludes by asking, “Not satisfied with Greek yogurt,” followed by the “Cheat on Greek” tagline and a shot of Stonyfield Organic’s alternative.

A “Choose Your Own Adventure” style series of YouTube videos also deals in suggestiveness. The first video in the series asks “So you want to cheat on Greek?” Answer “yes” and you’ll get a coupon, “no” and you’re redirected to a video asking “Are you sure?” Here the series makes a grammatical error, as answering “Yes” to “Are you sure?” lands you the coupon, while “No” leads to a series of videos of “hunks” who attempt to seduce you. (And the suggestiveness gets a little gross, with one guy offering “pure pleasure and ten grams of protein.”) All the videos can be found on the campaign’s microsite. We expect a protest from the American Family Association for Stonyfield’s “promotion of adultery” within 72 hours.
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Hans and Franz Pump It Up in DDB’s Latest #DoubleCheck Spot

Just in time for the start of football season comes the possibly anticipated Hans and Franz #DoubleCheck spot from DDB — a follow-up to the “makin’ copies” ad that aired during the MTV VMAs.

Dana Carvey and Kevin Nealon’s classic SNL characters surprise Aaron Rodgers’ “Discount Double Check® Guy” in the gym and offer to pump up his workout as a token of thanks:

The nostalgia is effective in this spot, probably because Hans and Franz was always a better skit than anything involving Rob Schneider.

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AMV BBDO Attempts to Define ‘Black’ for Guinness Africa

AMV BBDO, London has a new spot for Guiness Africa entitled “Made of Black” that gets a little awkward.

Well intentioned as it may have been, the spot comes across as a bit tone deaf, homogenizing a continent of diverse cultural groups with the term “black,” because that’s also the color of Guinness. Opening with the question “What is black?,” lines like “Black is an attitude” and “Black got swag” come across as either pandering or condescending. (Several YouTube commenters even go as far as to call the spot racist.) Add to that the poor soundtrack selection of Kanye West (why would you not select an African artist in a spot that supposedly celebrates Africa?) and you’ve got quite the headscratcher. To be fair, the spot’s visuals are quite impressive, but somehow we don’t think that’s what people are going to be talking about. (more…)

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JWT Tells Snacking ‘Love Story’ for Stouffer’s Mac Cups

JWT launched a campaign for Stouffer’s new Mac Cups, a snack-sized version of the brand’s mac and cheese line.

Mac Cups were launched with the revelation that Americans now eat snacks at meal times 40 percent of the time, and are often no longer following the three meals a day pattern. As Tom Moe, the director of marketing at Stouffer’s told The New York Times, “This notion of eating five meals a day, where consumers are grazing throughout the day depending on their need, has opened up a complete new territory.”

So, JWT’s 15-second stop-motion animated spot fits with this strategy. Mac Cups are presented as a tempting snack to eat any time, dancing around to Supertramp’s “Give A Little Bit” and, at one point hiding behind the toaster (for some reason). The interspersed footage of the mac and cheese, touting its “real aged cheddar” doesn’t do much to make the product look appetizing, however.

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RPA Fills in the Gaps for Farmers Insurance

Insurance: a confusing thing that you’d rather not think about…unless you’re measuring the amount of money it drains from your bank account every month.

Farmers Insurance wants to make the process a little less painful with the help of RPA, which produced this new TV campaign and an interactive website to help customers identify those potentially disastrous blind spots in their coverage.

In the first of two ads helmed by Craig Gillespie — better know as director of the Gosling vehicle Lars and the Real Girl – the dad from Juno helps demonstrate the difference between the world we’d like to live in and the one we wake up to every day:

Another one after the jump.

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BBDO NY Tells Story of ‘The Boy Who Beeps’ for GE

BBDO New York tells the story of “The Boy Who Beeps” in a new online spot for GE.

The two-minute ad begins with the boy’s birth, and the beeping sound he makes in place of the usual baby’s wail. It’s soon apparent that the boy can communicate with machines. This starts off small, with him using his voice to change the channel or hit snooze on his alarm clock, but soon he’s using his power for greater purposes. Maybe it’s the great soundtrack by Beck, but the strange story is oddly touching somehow. Coming on the heels of the recent “Ideas,” it seems that BBDO is going in an emotional direction in their online work for GE. (more…)

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4Creative Destroys Cancer Cells for Stand Up To Cancer

To promote the October 17th Channel 4 and Cancer Research fundraiser Stand Up To Cancer 4Creative reimagined the typical disaster film with a twist: instead of human’s facing extinction, it’s cancer cells.

A project over a year in the making, 4Creative and production company Nexus create a world of cancer cell blobs inhabiting a modern city, created utilizing 2D paintings and 3D models. The overpopulated urban environment is disrupted by a mysterious blue orb and soon inhabitants are spontaneously combusting left and right. At the end of the spot, it the environment is finally revealed as a microscopic world which a scientist is testing new anti-cancer drugs on.

As directors Smith & Foulkes explained to Creative Review, personifying cancer posed some distinct challenges. “We wanted to steer away from the obvious route of showing cells as a bunch of grotesque alien germs, but we were also acutely aware of not making them too human or cute,” the pair said. “We also had to find a way to illustrate the new therapies, drugs and scientific breakthroughs that are fighting cancer. We wanted their arrival to be initially magical and mysterious, so we used a glowing blue orb, an unexplained light descending upon a shadowy world.”

The result is a highly unusual approach to raising cancer awareness. While the spot risks viewers sympathizing with the cancer cells (before they are revealed as such) it does make for a visually striking effort that stokes the imagination and entertains while raising awareness for a good cause. (more…)

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72andSunny Goes Big with Trailer for Activision’s ‘Destiny’

72andSunny has just released a live action trailer for Activision’s new game Destiny, from the creators of the popular Halo franchise, which will be released on September 9th.

72andSunny and Activision went big for the trailer, teaming up with Academy Award winning VFX studio Digital Domain, Academy Award nominated FX studio Legacy Effects, and director Joseph Kosinski, who created most of the worlds for the ad in-camera, shooting at locations in Mexico, Arizona and Utah. The spot follows the adventures of Fireteam as they attempt to reclaim locations in our solar system from alien invaders. Levitating AI character Ghost is voiced by Peter Dinklage (who also voices the character in the game) and the spot mixes humor, action and Led Zeppelin’s iconic “Immigrant Song” to hype up the game and give a sense of its feel without any game footage. (more…)

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adam&eveDDB Shoots Slow-Mo Kitty Pics for Temptations

The latest spot from adam&eveDDB reminds us that our feline friends aren’t just grumpy…and they’re definitely not lazy.

They’re extreme athletes.

The purpose of the ad is to promote client Temptations’ new “Tumblrs” product, or the most effective method we’ve seen for turning cats into dogs.

From the press release, these treats disguised as toys, which are “designed for owners to toss and roll”, can provide you with “a new way to bond” with your kitty. Marketing speak translation: “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats.”

We get it — and the superimposition of athletes over kittens is a nice aesthetic touch, though we’re dog people through and through.

Now someone please create a product that will stop our puppy from emitting the kind of low-level howl that screams “pay attention to me!” at 5:45 every morning.

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WPP’s Team Detroit Debuts New Lincoln MKC Ads Featuring Matthew McConaughey

At the end of last month we brought news of Lincoln’s partnership with Oscar-winning actor Matthew McConaughey for a new campaign promoting the Lincoln MKC, to be handled by a shop within WPP’s Team Detroit division.

Now, Team Detroit and Lincoln are rolling out the new campaign with a series of (purportedly unscripted) spots that take a somewhat unorthodox approach. In the 60-second introductory spot (featured above), McConaughey drives around pontificating on what it means to “go back” and how some people say you can’t do it but really you just have to look in the right places. What is he talking about exactly? How does it relate to the MKC? Your guess is as good as ours.

In the similarly strange “Bull,” the actor admires the majesty of a large bull blocking the road, before deciding to turn around and take the long route. The 30-second “I Just Liked It” is a little more straightforward, with McConaughey explaining that he drove a Lincoln long before he was paid to, not to look cool or make a statement, but because he “just liked it.” (more…)

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Gisele Bündchen Stars in Droga5?s Latest for Under Armour

When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels.

In the latest from Droga5?s “I Will What I Want” campaign, quotes from these social media critics are shown in the background (along with some support) as Bündchen tunes it all out and proceeds to kick and punch a heavy bag. She looks more like an athlete than a model in the spot, proving she has abilities beyond the runway. Her kung fu and yoga moves are also on display at http://gisele.underarmour.com/ — set to the backdrop of more real social media comments. While Gisele may have seemed like an odd choice for Under Armour, the collaboration works, even if it lacks the same narrative power as the campaign’s previous spot with Misty Copeland.

“We wanted to show a new side of Gisele—the unguarded, raw, real and brave side that shows what its like living in the public eye,” Droga5 Creative Director John McKelvey explained to Adweek. “To the world, most people have only seen her in a context of beauty and polish. But when we came to Gisele with the idea, she embraced the truth of the concept and its potential to be a positive message.”

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R/GA Reunites The Hoff, KITT for Samsung Smart Home

R/GA reunites David Hasselhoff and talking car KITT from Knight Rider (voiced by William Daniels) in a new spot for Samsung Smart Home.

Hasselhooff talks up the features of the Smart Home, calling it “literally the smartest thing ever,” which causes a fit of jealousy in KITT. The remainder of the two-minute spot deals with the fracture in the relationship between KITT and The Hoff, as KITT attempts to enact revenge and sabotage the shoot. Hasselhoff also has some fun playing on his own character, at one point referencing Knight Rider while attempting to flirt with a boom mic operator — to which she responds, “I think my dad might have mentioned it.” It’s all about as goofy as you’d expect, given Hasselhoff’s involvement, and has some fun moments, although it could have benefited from being edited down a bit from its two minute run time.

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Ogilvy Unveils New Nationwide Logo in Peyton Manning Ad

Ogilvy&Mather is unveiling a revamped Nationwide logo with a new campaign starring Peyton Manning.

The campaign will debut Thursday with a new spot (featured above) during the NFL’s first regular season game on NBC. Nationwide’s new logo, which features an eagle as a revamped nod to the company’s original logo, appears on a flag at the start of the 30-second spot. Entitled “Jingle,” the spot features Manning repeatedly humming Nationwide’s jingle, as well as setting it to different words in varying situations, such as calling an audible, taking an ice bath after a hard practice, and chowing down at home. It’s straightforward but memorable, allowing the focus to be on the new logo.

In addition to the logo change, AdAge reports that the rebranding effort from Nationwide also includes switching to a “one brand approach.” Services the company previously marketed under names such as VPI Pet Insurance, Allied Insurance and Harleysville Insurance will now all be sold under the Nationwide name.

“We need to align the entire company behind the most powerful brand asset we have, which is ‘Nationwide’ and ‘Nationwide is on Your Side,’” Nationwide Chief Marketing Officer Matt Jauchius told AdAge.

While McKinney remains Nationwide’s lead creative agency, Ogilvy & Mather was brought in to handle a multi-year marketing agreement with Manning which kicks off with this campaign. Last month, Nationwide also signed an agreement with the NFL, which allows for more authentic NFL imagery in the company’s advertising. (more…)

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TDA_Boulder Urges Super Models to Use Protection During Fashion Week

You know summer is over when New York Fashion Week and its media maelstrom descends upon our fair city. TDA_Boulder, however, has some words of advice for the “super” models attending the events in this faux PSA for client Sir Richard’s Condom Co.:

Use protection lest your accidental children be too beautiful for this world.

The spot will run on TV during cable coverage of the Week on E! while simultaneously appearing on the web pages of big-name fashion pubs like Vogue and WWD.

It aims to “build brand awareness among social/style influencers, especially female”, though we wonder if the models themselves will relate.

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Arnold Worldwide Celebrates ‘The Few and Far Between’ for Jack Daniel’s

Arnold Worldwide is launching a new multimedia campaign for Jack Daniel’s entitled “The Few and Far Between,” which celebrates, “the quirky stories told by the proprietors, bouncers, barflys and patrons who frequent…fine establishments and questionable joints.” Or, in other words, drinking stories. The brand avoids accusations of promoting excess with the disclaimer, “You can’t tell a story you don’t remember. Please drink responsibly.”

In addition to short videos, the website hosting the campaign also features “tales of whiskey, revelry and mischief” in the form of written stories, audio and mixed media. You can take a look at a teaser video above, and head to the campaign site for the full experience. The launch features thirty bar stories gathered from around the country, but the brand plans to release even more later this year as part of this massive digital campaign and has also partnered with Vice Media for a user-generated photo contest. (more…)

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mOcean Helped Promote FXX’s Marathon of The Simpsons

mOcean helped FXX keep the fun rolling during the network’s record-breaking twelve-day marathon of every episode of The Simpsons with a series of Springfield-inspired promos.

Instead of just recycling footage from the show (which might get a bit redundant during a marathon, after all), mOcean took creative license with the Springfield universe, such as in the above promo superimposing Homer’s head and voice on footage of stunts gone wrong. Another spot takes Ned Flanders’ characteristic “Deedley” and gives it a musical makeover. Clearly, the agency had a lot of fun with these.

“This was by far the biggest, most exciting project with the FX family yet,” said mOcean SVP, Creative Director Greg Harrison. “The inherent challenge was doing justice to one of the funniest, most beloved TV franchises in history, not to mention the legacy of its creators Matt Groening and James L. Brooks.” (more…)

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