72andSunny Kicks Off ESPN’s Sunday NFL Countdown

Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season. (more…)

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LeBron Kicks Back with Family, Friends for Samsung Galaxy

We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three different LeBron endorsements, including a new two-minute Samsung spot (:60 version with just the family after the jump) that gives viewers a glimpse into the family life of the best basketball player in the world.

If you care about such things, you may remember last year’s Samsung/LBJ launch, which also premiered on opening night as the Miami Heat were getting their first set of rings. That 2012 spot was more about LeBron and his friends ruling Miami in barber shops and ice cream trucks. This year’s version is all about LeBron and his family: his sons hanging out in the pool or on a driveway basketball court as his wife films from a Samsung Galaxy. ”The Next Big Thing is Here” flashes on the screen as LeBron’s son celebrates after swishing a jump shot. We get it, but it’s still fairly interesting to let two little boys take some of the spotlight away from the real star.

The spot is an easy watch, a relaxing tone that rubs off on the viewer. Life is good for LeBron, and even though I typically prefer product-focused ads to lifestyle ads, when the spokesman is one of the most famous people on the planet, customers may take notice. Smiles all around and credits after the jump.

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