Hasta La Creative!

The latest spot from adam&eveDDB reminds us that our feline friends aren’t just grumpy…and they’re definitely not lazy.

They’re extreme athletes.

The purpose of the ad is to promote client Temptations’ new “Tumblrs” product, or the most effective method we’ve seen for turning cats into dogs.

From the press release, these treats disguised as toys, which are “designed for owners to toss and roll”, can provide you with “a new way to bond” with your kitty. Marketing speak translation: “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats.”

We get it — and the superimposition of athletes over kittens is a nice aesthetic touch, though we’re dog people through and through.

Now someone please create a product that will stop our puppy from emitting the kind of low-level howl that screams “pay attention to me!” at 5:45 every morning.

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