Sep
08
Grey, NY Launches Global Effort for Marriott
Posted in: UncategorizedGrey, New York teamed up with production company Supply&Demand and director David Holm in its new global campaign for Marriott Hotels & Resorts, shot in Instanbul, Turkey.
Supply&Demand sent Holm to Instanbul early, to allow a week of scouting prior to awarding the job and Holm’s scouting session ended up providing much of the inspiration for the 60-second spot.
“David’s earlier work ended up becoming our style guide for the shoot,” acknowledged Creative Director Denise O’Bleness. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots…”
The spot is well-shot and composed, with the beauty of Instanbul providing most of the appeal. “Let’s go somewhere brilliant” says a text overlay shortly after the opening shots of the city. “Travel is a journey” reads another message over the spot’s generic soundtrack, leading into the “Travel brilliantly” tagline. While well shot, it’s pretty standard fare for the category, and doesn’t do a whole lot to distinguish itself from other brands. (more…)
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