Nail, Stonyfield Want You to ‘Cheat on Greek’
Posted in: UncategorizedNail Communications has launched an innuendo-laden campaign for Stonyfield Organic’s Petite Creme yogurt.
In the pre-roll video (featured above), entitled “Confessions,” a group of women talk about Greek yogurt, albeit in somewhat suggestive terms. It opens with a woman laughing and saying, “I don’t know, a couple times a week, I guess,” before whispering “I don’t really enjoy it.” “It’s just too much in the morning,” adds another woman. The spot concludes by asking, “Not satisfied with Greek yogurt,” followed by the “Cheat on Greek” tagline and a shot of Stonyfield Organic’s alternative.
A “Choose Your Own Adventure” style series of YouTube videos also deals in suggestiveness. The first video in the series asks “So you want to cheat on Greek?” Answer “yes” and you’ll get a coupon, “no” and you’re redirected to a video asking “Are you sure?” Here the series makes a grammatical error, as answering “Yes” to “Are you sure?” lands you the coupon, while “No” leads to a series of videos of “hunks” who attempt to seduce you. (And the suggestiveness gets a little gross, with one guy offering “pure pleasure and ten grams of protein.”) All the videos can be found on the campaign’s microsite. We expect a protest from the American Family Association for Stonyfield’s “promotion of adultery” within 72 hours.
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