David Hasselhoff Reaches Peak Self-Parody in Promo for Kung Fury

Dinosaurs, fingerless gloves, punks, skateboards, hacking and traveling back in time to try to kill Hitler. It’s everything you ever loved about the ’80s in one film—now including David Hasslehoff.

Kung Fury is a film that was funded on Kickstarter and is due to premiere May 28 on YouTube. The epic trailer for the film is what got the project funded, so they haven’t released a new one. Instead, they’ve just put out a music video with David Hasselhoff who sings the lead track, “True Survivor.”

And it is going to make this film #TakeHoff.

Hasslehoff is resplendent in a mullet, fingerless gloves, Converse high-tops and a custom airbrushed Kung Fury letter jacket as he saunters, shoots, splits and sings his way through the epic scenes of the film.

The synth is strong with this one, and the time is right, as millennials have come to that point in their lives when they have money and are willing to part with it for anything that reminds them of their childhoods.

Even if Harrison Ford and David Hasslehoff happen to look really old now.



R/GA Reunites The Hoff, KITT for Samsung Smart Home

R/GA reunites David Hasselhoff and talking car KITT from Knight Rider (voiced by William Daniels) in a new spot for Samsung Smart Home.

Hasselhooff talks up the features of the Smart Home, calling it “literally the smartest thing ever,” which causes a fit of jealousy in KITT. The remainder of the two-minute spot deals with the fracture in the relationship between KITT and The Hoff, as KITT attempts to enact revenge and sabotage the shoot. Hasselhoff also has some fun playing on his own character, at one point referencing Knight Rider while attempting to flirt with a boom mic operator — to which she responds, “I think my dad might have mentioned it.” It’s all about as goofy as you’d expect, given Hasselhoff’s involvement, and has some fun moments, although it could have benefited from being edited down a bit from its two minute run time.

New Career Opportunities Daily: The best jobs in media.

Cumberland Farms Clerk Critically Injured Trying to Protect Cardboard Cutout of the Hoff

Stealing cardboard cutouts of the David Hasselhoff from Cumberland Farms is all fun and games until someone gets seriously hurt.

It began innocuously enough last summer, when some 550 cutouts of the Hoff were stolen from the convenience store's locations in New England and Florida. At the time, a brand strategist for the chain brushed off the thefts, saying the company didn't encourage it but was nonetheless "flattered by the attention." The chain will be less flattered by an incident on Tuesday, however, in which a Cumberland Farms clerk in Shelton, Conn., was critically injured trying to prevent the theft of a Hoff cutout from the latest campaign.

According to a statement from the local police: "The initial investigation revealed that a black SUV pulled into the lot of Cumberland Farms. The victim later observed a white male get out of the vehicle and cut two 'David Hasseloff' [sic] advertisement signs off of a light pole. The male then put the signs in the back of the vehicle. The victim approached the vehicle in an attempt to get the signs back. The vehicle then sped away and the victim was dragged and then he spun around and flipped backwards landing on his head."

The victim, who has not been identified, is listed in critical condition at an area hospital. Meanwhile, a 19-year-old who is suspected to have been the driver has come forward and is cooperating with police.


    

Thirsty for the Hoff? He’s Back, and Singing About Iced Coffee, for Cumberland Farms

Hey, David Hasselhoff, want to make a cheesy video? That rhetorical question came from East Coast convenience-store chain Cumberland Farms. His answer? Well, what do you think? The Hoff, long past the drunken sad-clown days of eating burgers off the floor, is firmly rooted once again in a self-deprecating happy-jokester period. He worked with Cumberland Farms last summer, and according to reports from the brand's ad agency, Full Contact in Boston, increased the chain's iced-coffee sales by a whopping 147 percent. (Thieves also became quite enamored with the cardboard cutouts of the Hoff placed outside the New England/Florida chain's stores.) This new campaign—more of a goofball Lonely Island-style music video—has the Hoff hang-gliding, skiing with dolphins and vamping on the beach, all while singing (er, "singing") and holding a ginormous Cumberland Farms Farmhouse Blend iced java. The clip already has 150,000 YouTube views and earned the Hoff and the marketer a prime spot on CNN's morning news show. (He called in by "surprise" on Monday. Watch the clip after the jump and see him get New Day's "When You Wish Upon a Star Award" for making somebody's dream come true.) The ad hits all the Hoff's infamous marks, like shots of his bare, preternaturally tanned chest, melodramatic song lyrics, wind-blown hair and knowing winks at the camera. Thirsty yet?