Energy BBDO has called on the talents of comedienne Sarah Silverman for their new campaign for Wrigley’s Orbit gum brand.
Representing Wrigley’s strategy “to restore and grow the gum category by investing in its top brands,” the new U.S. campaign aligns Orbit with a broader global campaign that has driven sales for the company in international markets. The new campaign is centered around a pair of television spots (one 30 seconds, one 15 seconds) starring Silverman. In both spots, Silverman breaks up with the cup of coffee she had that morning, much to the coffee’s dismay; continuing the anthropomorphic trend from last year, but in a decidedly less creepy vein.
In both spots, Silverman breaks the news to that nagging cup of coffee, followed by a “Break up with lingering food” voiceover and the “Eat. Drink. Chew. Orbit.” tagline. Also of note is the fact that Energy BBDO seems to have dumped “Orbit Girl” Vanessa BranchFarris Patton (for this campaign at least), who has been a fixture of Orbit’s campaigns for the past several years, with the “For that just brushed clean feeling” line instead delivered by a male voice actor. We’re not sure what prompted the change, but without her the spots kind of feel like they’re missing something (that touch of “fabulous” I suppose). Stick around for the 15-second “Lipstick” spot after the jump. continued…
DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.
The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”
The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. continued…
Today, Budweiser has officially launched its “Rise As One” campaign, developed by Anomaly, to promote its sponsorship of the 2014 FIFA World Cup. The basis of the campaign is a “fully integrated, global content series” centered around the the theme of honoring “the moments that unite football fans worldwide.”
Highlighting the campaign is the new spot “Believe As One,” which made its digital debut today and will air internationally as anticipation for the World Cup continues to grow. The new spot, filmed in black and white by director Garth Davis “to truly highlight the passion and pride for the sport that unites fans around the world, irrespective of the team they support” stokes anticipation of the FIFA World Cup 2014 Brazil by showing the almost religious fervor fans across the globe bring to the game. The 60-second spot concludes with a group triumphantly raising their beers, followed by the “Rise As One” tagline.
“Football is unique in its ability to unite fans all over the globe and its unifying power is never more evident than when the world comes together during the FIFA World Cup,” Andrew Sneyd, Budweiser global VP, explains in a statement. “Through the ‘Rise As One‘ campaign and our new spot ‘Believe As One,’ Budweiser showcases the passion and building anticipation shared by fans and players the world over.”
In addition to the new spot, the folks at VICE (who are everywhere these days) are getting in on the action, partnering with Anomaly and Budweiser to launch “Budweiser Heroes,” which showcases “the real-life stories of individuals who have made a significant impact in their community and how their love of football transformed the lives of everyday people.” Beginning today, Budweiser is calling on fans to submit their own “Budweiser Heroes” stories. Budweiser and Vice will also be creating a series of digital shorts to serve as inspiration for the program. A few chosen winners will receive an all-expenses paid trip to the 2014 FIFA World Cup Brazil, tickets to a football match and a three-day stay at the Budweiser Hotel in Rio de Janeiro.” You can learn more about the “Rise As One” campaign at the official website, and stick around for credits after the jump. continued…
W+K Portland have launched an campaign for Old Spice’s new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products.
Current Brooklyn Nine-Nine starTerry Crews, who helped introduce Old Spice Shave Gel last year with the spot “Baby”, returns to help market Old Spice’s foray into the shavers and trimmers world. The 45-second digital effort, “Get Shaved in the Face,” is reminiscent of Crews’ iconic work for the brand from years past, with a predictable amount of screaming and general mishigas. In the spot, Crews is in the process of shaving when a mini-crews realizes that he is a hair. As you might expect, things get pretty crazy by the conclusion of the spot, which you can watch for yourself above.
While the strategy might not have the shock value it did years ago, it makes a lot of sense to call on the iconic Crews for the introduction of a new product line. Among the products being introduced are: Old Spice Hair Clipper (“Like a lawn mower for your hair with 8 adjustable settings.”), Old Spice Beard and Head Trimmer, and Old Spice Shaver (“Like 3 smooth barbers for your face, this shaver features a triple-action cutting system with twin foils that shave off stubble and an integrated cutter that shortens longer hairs…”). Stay tuned for credits and a “Baby” refresher after the jump. continued…
Last summer Google started distributing their Google Glass to select “Explorers” for their “If I Had Glass Campaign.” Among those who loved the product was renowned chef and food-truck pioneer Roy Choi, whose famed Kogi BBQ truck, where his Korean-Mexican tacos are a star, is a fixture in Los Angeles. Choi, whose pedigree includes stints at Le Bernardin and the Beverly Hilton, enjoys working with Google Glass because he can search for and follow along with recipes using only his voice — quite useful when your hands are covered in salsa verde, kimchi, or curry paste.
For a new spot by agency Anomaly and production company Decon, Choi decided to reinterpret Irish cooking in honor of St. Patrick’s Day. He searches for recipes and puts his own spin on the classic corned beef and cabbage, turning it into the “East Los Leprechaun Burrito,” which includes plenty of the celebrated chef’s own signature touches (yes, it has kimchi). In the process, Choi demonstrates the Glass’ capabilities, including when he’s interrupted by a phone call, and seamlessly switches from recording his recipe to the call at hand and back. The 1:50 spot is a lot of fun, and succeeds at making the Google Glass look like a product with appeal beyond neckbeard-sporting tech nerds. If watching the spot leaves you hungry for an “East Los Leprechaun Burrito,” fear not, we’ve included the recipe, along with credits, after the jump. continued…
Culver City, CA-based Pitch has just launched an NCAA March Madness campaign for tournament sponsor Burger King, the agency’s first since taking over for Mother NY on BK general market duties in January (Pitch has been in charge of youth/family ad duties since 2010).
For the campaign, entitled “Watch Like A King,” Burger King and Pitch have teamed up with iconic Fab Five member, former NBA star and current NBA TV/TNT analyst Chris Webber, who stars in the Final Four 2 for $5 “Watch Like A King” spot. The 30 second spot sees a fan tell the guy in front of him in a Chris Webber jersey, “Seriously dude, we’re trying to watch the…” at which point Webber turns around and the man lets out a comical scream. Webber then asks him about his two sandwiches for five bucks from Burger King, and they work out a mutually beneficial agreement. The new spot, which unfortunately does not involve Webber attempting to call a timeout, will debut on March 16th. Webber will also be in attendance at the NCAA Men’s Final Four in Dallas cheering on participants of the Burger King-sponsored Kings of the Court 3-on-3 Tournament.
Meanwhile, from today through April 7th, fans can follow @BurgerKing on Twitter and tweet why they deserve to “Watch Like A King” and/or post a NCAA-themed photo with the hashtag #WatchLikeAKing for a chance to win a prize, including “$100 Burger King Crown Cards, mobile phone projectors, flat screen TVs, tickets to the NCAA Final Four and much more.”
“We know March Madness is about the fans, games and of course the student-athletes, so we’re celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king,” says Eric Hirschhorn, chief marketing officer, North America, Burger King Worldwide.
In addition to television and social media, Pitch’s “Watch Like A King” campaign will also feature experiential elements, details of which have yet to be released (but according to the credits you can expect “Throne Installation” and “Crown Headbands,” so that should give you some idea). Stick around for those credits after the jump. continued…
Digitas LBi Labs, the agency’s tech-inspired incubator, and European real estate investment company Klépierre collaborated to create “Inspiration Corridor,” a digital prototype personalizing experiences in shopping malls by providing customized product recommendations and telling users where to go to shop for them.
According to DigitasLBi Paris deputy GM/connected commerce lead, Vincent Druguet, the project began with the insight that “consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls.”
The “Inspiration Corridor” works by using an infra-red camera to analyze individual consumers upon entering with body scanning technology. Then, a “device equipped with QUIVIDI video analysis and PigData product recommendation scans the visitors and their outfits within 10 seconds and registers the collected data: their gender, age, and clothing style.” This results in a personalized “mood board” tailored to the individual consumer. Users can also scan the bar code on recently purchased items to get recommendations for matching accessories. Then, the “Inspiration Corridor” simulates window shopping, allowing consumers to walk through the corridor select the products they’re interested in. Each item they choose “affects the recommendation engine, made with PigData, and simultaneously updates the product selection.” Upon leaving, “customers can synchronize their product selection to the Klépierre mobile application using iBeacon technology.”
For a better idea of how it works, you can watch the prototype in action above. It’s a pretty nifty device, allowing users to combine digital and offline shopping in exciting ways. Stay tuned for credits after the jump. continued…
BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).
The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.
BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. continued…
The increasing use of drones by media companies is one of the topics we’ll be discussing at the TVNewser Show April 29. This post’s author, attorney C. Andrew Keisner, will be among the guests discussing the issue.
From advertising of real estate and car dealerships to filming Hollywood blockbusters to media coverage of sporting events, examples of advertising & media companies using light-weight UAVs, or Drones, is all around. However, when it comes to using such light-weight UAVs in the United States, the legal risks are frequently misunderstood. And although a recent judge’s decision rejecting a $10,000 fine imposed by the FAA is a welcome outcome for UAV operators and the advertising & media companies that engage them, there are still several risks that advertising & media companies should address before engaging a UAV operator to capture aerial footage.
JWT Italia worked with director Antony Hoffmanand BRW FILMLAND Milano to create “Hexagon Huracan,” designed to unveil the new Lamborghini Huracan at the Geneva Auto Show in Switzerland.
The cinematic 3:55 video follows a James Bond-like spy as he is awakened by a bolt of thunder and receives a transmission “tasking him to reach a target amidst a hurricane that rages in Hollywood blockbuster fashion.” The agent braves the storm in a new, bright orange Lamborghini Huracan. From here out, the video is, understandably, heavy on the auto-porn, showing the new Huracan pulling off all kinds of impressive maneuvers. When the agent finally reaches his mark he says, “It’s good, I made it. Just next time, wake me up a little earlier,” followed by the “Instinctive Technology” tagline and Lamborghini logo.
“Hexagon Huracan” has impressively slick production, with Hollywood-style action — although there’s unsurprisingly not much to the story. The Huracan, of course, looks great performing all the stunts necessary for the video, which should certainly turn a few heads among the car nerd crowd. Stick around for credits after the jump. continued…
Seattle-based agency Creature has put together a new campaign for DoubleDown Casino, “the world’s only place to play authentic Vegas games on Facebook and mobile devices.”
The campaign launch the social gaming platform with a series of videos that show the service bringing Vegas-style pizazz to boring, everyday situations. In the first spot, “Bedtime” a woman opens the gambling application after her partner falls asleep, spicing up what would otherwise be a night trolling the Internet for kitten photos (not that there’s anything wrong with that). When she opens up DoubleDown Casino, she prompts a cheesy, Vegas-style song and dance routine. The lyrics, of course are about how her romance novel isn’t making the cut and what she really want is slots. The similarly minded “Office” swaps out the bedroom for a bored man at the office who finds DoubleDown a better alternative to going out for fast food.
In addition to the videos, the campaign also features an interactive web experience called Hot Streak Finder. In Creature’s own words: “We asked ourselves, ‘This St. Patrick’s day, what’s the best way to drive traffic to DoubleDown Casino?’ And we answered that question with, ‘by exploding a live-action leprechaun through interactive tickling. Of course.’” Of course, it almost goes without saying.
Stick around for credits and “Office” after the jump. continued…
We’ve received confirmation that the decade-long relationship between Sears and Y&R Midwest (formerly Y&R Chicago) has basically come to an end this week as the agency has lost the retailer’s Kenmore Craftsman Diehard (or more commonly referred to as KCD) account. Here’s a statement from Y&R below:
“After a long and rewarding relationship, Y&R Midwest and the Kenmore, Craftsman and Die Hard brands have parted ways. With the strength of these three brands at their highest levels in 10 years, and having picked up Cannes Lions, SXSW Interactive and other awards in recognition of our campaigns, we feel extremely proud of our work throughout the past 10 years. We wish the Sears team the best in their future endeavors.”
No confirmation as of yet, but from what we’ve heard on a few folks on the Spy line, the KCD biz (which we hear has “shrunk’ somewhat over the years) has moved over to Havas Worldwide Chicago. We’re checking on agency appointment and will get back to you when we hear more.
It’s been six months since we first heard that Wells Fargo was looking for a new agency partner after working for nearly two decades with DDB. Now, the search has come to an end as fellow Omnicom agency BBDO has taken over on the financial institution’s agency of record duties.
In a statement regarding the decision, which marks BBDO’s return to the bank biz after losing Bank of America in 2012, Wells Fargo CMO Jamie Moldafsky says. “BBDO demonstrated exceptional creativity and big ideas, which made a compelling case for moving forward and officially establishing this new relationship. As our new brand agency of record, we’re confident that BBDO will bring world-class strategic expertise to tell the Wells Fargo story and communicate the value of our products and services to the consumer.”
The Wells Fargo account will be run out of BBDO San Francisco, which also counts clients including Gallo and Mars. The BBDO appointment, though, will not affect the rest of Wells Fargo’s agency roster as MRM will continue to lead digital creative, OMD and UM will continue to serve as media agencies, and the company’s specialist agency roster will remain unchanged.
Heat and their production partner Hungry Man have released a new spot for Xbox One crown jewel exclusive and E3 critical darlingTitanfall, which just had its North American release yesterday.
The new, 60 second spot (there’s also a 30 second version), entitled “Shadow,” imagines what it would be like to constantly be shadowed by a 25-foot Titan that obeys your every command. Following in the recent trend of inserting gamers into the real world, the spot attempts “to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world.” “Shadow” follows a man with a shit-eating grin walking through a city trailed by his own personal Titan. Everything is just peachy until he runs into another Titan owner, at which time, as you might expect, shit goes down.
The spot manages to capture the overall “Life is Better with a Titan” theme of the campaign, while also demonstrating Titanfall‘s unique features, like verticality. What really makes the spot work, though, is the perfect transition to gameplay footage during the final 15 seconds. While there’s nothing revolutionary about Heat’s approach here, they find a balance between live action and gameplay footage that a lot of similarly minded ads miss. And they certainly succeed at making the game look like a lot of fun. Stick around for credits after the jump. continued…
Back-to-back Saatchi-related posts, you say? Truly sheer coincidence. Anyhow, if you’ve ever shelled out the price of admission to see a movie in theaters only to have the experience ruined for you by some person loudly munching popcorn or slurping their soda, or if you’ve ever been that person, then you can probably relate to Saatchi & Saatchi Denmark’s latest stunt for Coca-Cola.
In an alternative to the usual PSAs discouraging people from making noise during film screenings, the agency had a surprise in store for Copenhagen film-goers. For the stunt, the creative team made their own genre films, while also capturing an unknowing audience with a green screen and hidden camera. As patrons “arrived at the cinema and settled into their seats, a retouch artist then quickly edited them into a bespoke film that was shown on the big screen to rapturous applause.” The two genre clips, directed by Christian Eagles Borg of Duckling Copenhagen, were “Gangster,” in which, “we see an actor, who represents a member of the audience, transported into a scene where a cop is being buried alive as she casually munches on her popcorn” and the romance “Stableboy” in which Coca-Cola slurping film-goers are inserted right into the middle of a love scene.
The stunt was not exactly easy to pull off. “We have seen real people in advertising before, but not — to our knowledge — so quickly after they have been filmed, and combined with previously shot footage in this way. It required a hell of a lot of prep to get it right on the night,” said executive creative director Jason Mendes.
You can check out the Coca-Cola slurp stunt above, and stick around for credits after the jump. continued…
Saatchi & Saatchi LA released the latest online video for their Muppets Toyota campaign yesterday, featuring Kermit and Pepe filling up at a gas station en route to the premiere of Muppets Most Wanted in Los Angeles. The campaign, which began with the Muppets at the Super Bowl and followed them on a schlep across the country as they posted images on Facebook and Instagram en route to their film’s premiere, concludes today as the Muppets pull up to the red carpet at the Muppets Most Wanted premiere.
The new video, one of four released for the campaign thus far (we imagine there may be one more filmed on the red carpet), sees Kermit and Pepe shooting the shit with gas station attendants, and even hitting on some ladies. Notably, when Kermit mentions that Miss Piggy will like it that they get the windshield cleaned, Pepe badmouths her and says she’ll just make the inside dirty anyway. Kermit can’t help but agree. Upon leaving the station, the pair realize they may or may not have actually filled up the tank.
The spot is kind of fun, but leaves a lot to be desired (it doesn’t help that they already did a gas station spot with Pepe). Maybe it’s just that I have high expectations for all things Muppets, but it feels like there was the opportunity for something more here. The other videos released for the campaign elicit much the same reaction, although Rolf and Rizzo’s video is a slight step up. It’s great to see the Muppets in action, and these are far from terrible, but I wish Saatchi and Toyota could have done more with the opportunity. Stick around for a pair of Saatchi LA’s other Muppet spots for Toyotoa, along with credits, after the jump. continued…
W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.
The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.
The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.
*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. continued…
Grey New York is dabbling in the art world as it’s now been global ad agency for the Whitney Museum of American Art following a review. From what we’ve been told by sources, Grey beat out three other agencies in the pitch including Mother NY (Update: We’re now hearing from other sources that Mother actually declined to pitch. The saga continues). First up to bat for Grey, which is officially being dubbed “exclusive marketing partner” for the New York-based Whitney, is an integrated campaign breaking this week with the launch of the Museum’s 2014 Biennial.
In a statement regarding the agency decision, Whitney chief marketing/communications officer, Jeff Levine, says, “This is a transformational moment in the Whitney’s history and we are delighted to partner with Grey. Grey’s creativity, the strong,
clear tone of voice present in all of its work, strategic insights, integrated digital and social capabilities and global reach made Grey the ideal choice.”
In addition to the Biennial work, Grey NY will also provide marketing support for the Jeff Koons: A Retrospective exhibit that will be unveiled in late June and build brand awareness to hype the Whitney’s move to NYC’s Meatpacking District in spring of next year. The Whitney Biennial, by the way, runs through May 25 at the museum’s Madison Ave. space. Prior to Grey, the Whitney worked with the likes of Ogilvy, though there was no incumbent in this current review.
The great English writer Samuel Johnson once declared that, “Patriotism is the last refuge of the scoundrel.” Johnson’s beef wasn’t with patriotism per se, rather the issue of it being coopted for the purposes self-interest. In the preceding several hundred years since he uttered the phrase, proof of Johnson’s quote is still readily seen in many pockets of society. Politicians often appropriate the love of country for a broad range of purposes; from securing smooth passage of legislation, to xenophobic fear mongering. To wit, patriotism often rears its head when any standalone merit is hard to find.
The American car industry has a complicated history with patriotism. Since Detroit industry workers smashing Toyotas in the 70s, the call to buy American over imported cars has been strong.
But this is 2014. The problem with American manufacturers evoking the nebulous notion of patriotism is that not only are a slew of affordable imported alternatives available, consumers have never been better informed. Aside from buying a house, a new car is likely the biggest purchase a consumer will ever make. Can (or should) a car buyer suspend rationality for the love of country? The idea of this is worth examining in light of a couple a couple of TV spots from American carmakers, Wieden + Kennedy’s GlobalHue’s Super Bowl spot for Chrysler, and Rogue’s recent spot for Cadillac.
Chrysler’s spot features America’s most revered living icon, Bob Dylan, expounding on the attributes of other nations against the backdrop of gorgeously shot Americana. The spot finishes with a call to action, “Let Germany brew your beer. Let Switzerland build your watch. Let Asia assemble your phone. But WE will build your car.” Dylan assures us that other countries are adept at plenty of other worthwhile endeavors, but cars are central to the American story. To buy a car from another country is treasonous.
The Cadillac spot is more polarizing. A love letter to unfettered self-reliance, the spot seems to know which way its bread is buttered. Unlike the Chrysler spot, it doesn’t acknowledge but rather demonizes the attitudes of other nations, even taking the well-worn path of French bashing, finishing with the phrase, “N’est-ce pas?” While the YouTube commenters formed two camps, one of the, “How insensitive, egocentric, and repulsive.” The other, “Hey butthurt foreigners in the comments: instead of crying, take notes. This is why our country is the greatest in the world and yours isn’t,” the spot reinforces what American buyers of this car will love the most about themselves.
Both spots evoke patriotism, but the Cadillac spot stays strictly in the visceral, emotional space, whereas Dylan’s Chrysler spot ends with a plea of rationality – it’s ok to buy foreign goods, just not cars.
The problem with this message is that is is patently untrue. By many independent (indeed, American) perspectives, Chryslers are a pretty middling choice. The jury is back in — Edmunds, Cars.com, Consumer Reports, and plenty of others suggest that all things considered, Chryslers aren’t a great buy. Chrysler is essentially asking us to sacrifice our decision-making rigor on the altar of patriotism. That’s a pretty big ask boys.
But by embracing only the emotional hot buttons and appealing to what makes them unique, Cadillac’s spot lovingly depicts those with the wallet and the will to buy the ELR. While controversial, this spot is much more relevant and appealing to the sensibilities of the self-made.
Jimmy Darmody from Boardwalk Empire cautions, “You can’t be half a gangster.” American carmakers would do well to take note. Evoking irrational yet powerful emotions can’t be tempered by a call to rationality. IF a brand feels compelled to evoke love of country (and it’s a big IF), then it needs to go hard or go home.
Amy Poehler shines as a boss with a pampered dog and an obsession with a prospective employee’s pants in Chandelier’s new spot for Old Navy, created in conjunction with Rock Paper Scissors and Sonic Union.
In the spot, the Parks and Recreation star/SNL alum Poehler is supposed to be conducting a job interview, but can’t get over the applicants’ Old Navy Pixie Pants. “Are all these questions going to be about my pants?” the girl asks. To which Poehler responds, “Uh, this is a law firm, so yes.”
When Poehler learns that the pants are only $25 and come with a free top, she hires the girl on the spot so that she can run out and buy a pair. All this is actually a good deal funnier than that synopsis sounds, thanks to Poehler’s signature deadpan humor. Poehler also helped write and direct the spot, which helps explain how it works so well with her brand of comedy. The :30 spot doesn’t waste any time getting to the funny, either, as Poehler opens the ad with a great throwaway line. Check it out for yourself above, and stick around for credits after the jump.
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