Spider-Man Delivers Package for Universal McCann, USPS


Universal McCann teamed up with Sony Picures, and DNA directors Marc Webb (The Amazing Spider-Man, 500 Days of Summer) and Rich Lee to create “Amazing Delivery,” a new Spider-Man themed spot for USPS designed as a tie-in promoting the May 2nd release of The Amazing Spider-Man 2.

The 30-second spot features Spider-Man slinging himself through New York City to deliver a package for a distressed Hollywood director. “Amazing Delivery” follows Spider-Man’s path through the city leading to the package’s delivery to Stan Lee at the premiere of The Amazing Spider-Man 2. The cinematic spot’s charming ending really ties everything together, and it’s evident that everyone involved was excited to work with Spider-Man’s creator, a fact corroborated by director Rich Lee, who said, “Everyone wanted Stan Lee to sign their prepro books and get a photo with Spider-Man…it was actually really sweet and fun to see everyone get so excited around those two. You could see the childlike glints in everyone’s eyes. It was awesome.”

Webb and Lee, who have collaborated in the past, based the spot on the idea that, like Spider-Man, USPS is “speedy, efficient, and there when you need it the most,” drawing on this link to expand upon the creative brief and bring the spot to life. “One of the interesting things about both Spidey and the USPS is that they are both iconic, public servants,” said Rich Lee. “They’re for the people, helping them in their own way. So there is a nice synergy there.”

Stay tuned for credits after the jump. continued…

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Tierney Shares ‘Human Truths’ for TD Bank

Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank,  with “Human Truths.”

“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.

“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”

The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump. continued…

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Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good

Taco Bell encouraged real men with a famous name to testify! “I am Ronald McDonald and I love Taco Bell’s new breakfasts,” several real Ronalds repeat into the camera.

 

This new campaign from Deutsch LA is not exactly brilliant, but it may breakthrough. And breakthrough is what it is going take to loosen McDonald’s grip on the morning hours—McD’s currently dominates with 31 percent of sales. Egg McMuffin ain’t no joke.

Ad Age’s reading of NPD data indicates that breakfast in 2013 logged its fourth consecutive year of growth for restaurants, while lunch and dinner continue to decline. Fast food, which accounts for 80% of total restaurant morning meals, showed the strongest growth, with a 4% increase over the prior year. And the forecast looks good: NPD estimates that fast-food breakfast will grow a cumulative 9% over the next nine years.

According to Nation’s Restaurant News, the hot item on Taco bell’s breakfast menu is expected to be the waffle taco—a waffle that cradles scrambled eggs and a sausage patty and is served with a packet of syrup for $1.79.

An Instagram post by a customer who stumbled across the waffle taco went viral, sparking about 4 million impressions.

UPDATE: The Ronald has responded on Facebook in a visually stimulating way.

lil buddy of mig mac

Previously on AdPulp: A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up

The post Real Ronald McDonalds Agree: Taco Bell’s New Breakfasts Taste Good appeared first on AdPulp.

Berlin Cameron Steals Dress for Gilt

Berlin Cameron United’s new campaign for Gilt features a chase scene and some unusual disrobing.

Upon sighting a model in a sleek yellow dress, a woman decides she can’t live without the outfit and chases after her. The model frantically runs away, because that’s what you do when you’re pursued by a woman with a crazy look in her eye. Appropriately set to the song “Suit” by Boom! Bap! Pow!, which features lyrics like “You’re so cute, I want to wear you like a suit. I think you’d look pretty good on me,” the chase concludes with the woman accessing Gilt’s site on her smartphone. This causes the dress to seamlessly slide off the model and on to the chaser, leaving the model in her underwear. While a tad on the ridiculous side, the spot shows off the instant gratification of shopping on the designer fashion site in a fun way. The 30-second ad, which went up on YouTube today, will spread to television on Monday, reports Adweek. Credits after the jump. continued…

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REVOLT Offers Free Breakfast to Agencies in 3 Cities

REVOLT Truck

This coming Monday, March 31st, breakfast is on Diddy.

To promote The Breakfast Club, “the #1 radio program in the nation” REVOLT is presenting The Breakfast Club Food Truck. The food truck will be pulling up to locations in New York City, Chicago and Los Angeles to serve a complimentary breakfast to advertising agencies in those cities. Designed to “let fans and passersby know that the number one name in music and the number one name in radio are teaming up to make your day, every morning,” The Breakfast Club Food Truck will visit all three cities on the 31st, with an engagement spanning the work week in New York. Continue after the jump for a full promotional schedule and head to REVOLT’s press site for more details. continued…

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Rokkan Takes to Tumblr for TAG Heuer

New York digital agency Rokkan has launched “Owners Circle,” described as “a Tumblr dedicated to haute horology lovers” for luxury watch brand TAG Heuer.

The launch is timed to kick off the brand’s presence at Basel World, the world’s largest luxury watch and jewelry show. Drawn by the visual nature of Tumblr, TAG Heuer is one of the first luxury brands to explore the possibilities of the platform. “Owner’s Circle” features photos and GIFs “to inspire fans to share, collect and learn more about each model,” as well as “videos [see above] that weave in stories of precision craftsmanship and history, immersing viewers in the brand’s rich heritage.” TAG Heuer is hoping their foray into relatively new social territory (only 31% of the Interbrand Top 100 Brands have created Tumblr accounts) helps them to engage their audience in new ways and wins them a few converts.

TAG Heuer Tumblr

 

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Ronald McDonald Touts Taco Bell’s New Breakfast Menu

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In a unique bit brand warfare which really isn’t brand warfare at all, Taco Bell is out with a Deutsch LA-created campaign that features Ronald McDonald. No, not that Ronald McDonald but 25 actual people whose names are Ronald McDonald and who are more than willing to profess their love for Taco Bell’s new breakfast menu.

The 25 Ronalds in “Wake Up, Live Más” are real people, found by talent agencies that specialize in non-actors for things like reality shows. The agencies combed through social media, including Facebook and LinkedIn, to find our stars. Some of the Ronalds, who’ve been teased about their names their whole lives, thought it was a prank call.

It’s a unique approach. One that allows Taco Bell to directly, yet indirectly, use a competing brand to tout its own offerings.

Of the approach, Deutsch LA CEO Mike Sheldon said,”The advertising had to have a scale that befitted the challenge of launching an entirely new day-part for Taco Bell. Something that had food and price wasn’t enough. It had to be something that caused a cultural conversation about what we eat for breakfast.”

RKCR/Y&R Appointed Lead Strategic, Creative Partner for GREAT Britain Campaign

GREAT BritainThe cabinet office has named RKCR/Y&R as lead strategic and creative partner for the GREAT Britain campaign, which “unites government departments in promoting Britain oversees.”

Last summer RKCR/Y&R won a GREAT tourism initiative working with Visit Britain, developing the “Sounds of GREAT Britain” campaign. Apparently the campaign impressed the Cabinet Office, and now the agency will partner with central GREAT Cabinet Office “to grow the brand, develop increased and deeper relationships with supporting brand partners and to evolve the GREAT campaign.” RKCR/Y&R will be tasked with creating an extended multi-disciplinary team to deliver brand and digital strategy, develop and manage partnerships, secure talent and drive PR.

“We are honoured to be supporting the GREAT team in developing this fantastic and ambitious brand and be able to reinforce our commitment to marketing  British brands here and overseas,” said Vicky Jacobs, managing sirector, RKCR/Y&R.

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Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast

Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas.

Directed by Errol Morris, with editing from Rock Paper Scissors, the spots collect a group of individuals all named Ronald McDonald to share their thoughts on the new Taco Bell breakfast items. The Ronald McDonalds saying they love Taco Bell approach is used across the three spots in the campaign, and necessitates a “These Ronald McDonalds are not affiliated with McDonald’s corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.” disclaimer. That’s pretty much the entire campaign, the Ronald McDonald idea, but it’s a clever one and doesn’t feel especially stretched over the course of the three 30-second spots. It probably doesn’t have all that much more life in it, though, so hopefully it’s just Deutsch’s launch idea. Stick around for the “Waffle Taco” spot and credits after the jump. continued…

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Maxus Partnerships, Factory Media Target Extreme Sports Fans for Jeep

Maxus Partnerships has teamed up with Factory Media and their creative agency Prime & Fire for “Original Freedom,” a new campaign targeting extreme sports fans for Jeep Wrangler.

The campaign launches today with a road trip and mountain biking video (featured above), hosted on Factory Media’s digital action sports network MPORA. In addition to mountain biking, the campaign will also focus on snowboarding and surfing, “utilising major sporting athletes from these fields, including seasoned mountain bikers James Hughes and James McKnight.” Two more video edits will be released over the course of the campaign, which runs until the end of the year, via MPORA’s specialist sports brand social platforms. The campaign also includes three competitions to be hosted on the Jeep Wrangler website, giving visitors the chance to win snowboarding, surfing, and mountain biking equipment.

“Our target audience is made up of young adventure-seekers who are looking for a vehicle that can tackle tough terrain,” explained Damien Dally, head of brand at Jeep Wrangler, Fiat Group. “Maxus Partnerships offered a different, integrated solution for communicating the freedom of adventure message of the Wrangler. The agency has also added value by helping the brand move into territories which create great content that communicates to a younger audience and which can be pulled through-the-line.”

 

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Neighbor Agency Showcases New CD with ‘Slow and Steady Wins the Taste’


Full-service integrated marketing agency Neighbor Agency recently launched a campaign for Tillamook’s new line of Greek yogurt, Farmstyle Greek, which was led by the agency’s new creative director, Jodi Pierce, who began work with Neighbor Agency late last year.

The campaign, entitled “Slow and Steady Wins the Taste,” is “a digital-centric campaign that also includes out-of-home billboards, radio and experiential engagement through a sampling tour.” But Neighbor’s involvement began long before that, with the agency collaborating on “product development, ingredients, flavor profiles all the way to creative conception and execution of the campaign.”

Video vignettes introduce viewers to Tillamook’s Farmstyle Greek yogurt by showing simple recipes, rooted in the brand’s “slow and steady” philosophy, that complement the yogurt, like homemade granola and blueberry jam. It’s an interesting approach, one that emphasizes Tillamook as a lifestyle brand while providing viewers with information to better enjoy the product.

“We’re proud to debut the work that our creative team, and new Creative Director developed for Tillamook’s Farmstyle Greek Yogurt,” said Chad Seymour, CEO of Neighbor Agency. “The hire of Jodi is one that we took very seriously, and didn’t fill the position until we found the perfect fit for our agency, and our clients.”

For more information on the campaign, head to the brand’s Farmstyle Greek website.

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Enso Explains How Google Responds to Search Warrants

Google, which recently published a report on government requests for user information following last year’s FISA lawsuit, wants its users to know that they’re doing everything they can to protect their privacy while still complying with government programs. So they tapped California-based agency Enso to create a stop-motion animation explaining how Google responds to U.S. search warrants.

The 3:24 video explains in detail Google’s standard response to U.S. search warrants for user information; from upholding the fourth amendment upon information requests; to a screener, who sorts and prioritizes search warrants; to the producer, who examines warrants and determines what info to provide; to the custodian of records representing Google in court. Enso depicts the whole process as a game board, with individuals involved as game pieces, as a way to go about simplifying what can seem like a very complex process. They do a good job at showing Google going through great lengths to protect user privacy whenever possible, while still complying with government demands when those demands are reasonable and constitutional, positioning the company on the right side of users’ outrage over the U.S. governments’ invasion of Internet privacy. It’s a bit of tightrope walk, as Google wants to appear to serve its users privacy interests without risking coming across as an impediment to legitimate inquiries, but, luckily for Google, Enso is up to the task.

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Team Detroit Riffs on Rogue’s Cadillac ‘Poolside’ Spot for Ford


Team Detroit has released a new spot for Ford that riffs on (some might say parodies) the recent Cadillac “Poolside” commercial from Rogue promoting the myth that hard work makes America superior to other countries who take a month off in August and value quality of life over property, ending with a winking “N’est-ce pas?” aimed at that traditional target of misplaced American ire, France, the country with the best health care system in the world.

Ford’s spot focuses on Pashon Murray, founder of Detroit Dirt, “a compost company working to turn forgotten parcels of land in Detroit into urban farms that not only feed, but revitalize our community.” Murray spends time collecting organic waste from offices, factories, and even manure from the Detroit zoo, to turn into compost. Unlike the smug Neal McDonough in Cadillac’s spot, Murray works hard to try to make her city, and the world, a better place. Team Detroit matches the pacing and imitates the tone of Cadillac’s spot, but with a completely different message. While Rogue’s Cadillac spot attempted to appeal to the kind of self-important conservatives who typically wouldn’t be attracted to an electric vehicle in an attempt to tap into a new market, Team Detroit and Ford take the opposite approach here — appealing to the kinds of environmental evangelists historically drawn to fossil fuel alternatives. Stick around after the jump for a “Poolside” refresher. continued…

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Rooster NY Teases New ‘How to Do Everything in the World’ Series for Vans

Rooster NY has teamed up with Vans for a new series called “How to Do Everything in the World,” starring Gavin McIness, of baby-fighting fame.

The series marks the third straight season Rooster has teamed up with Vans for their “Off The Wall” programs, a common sense match considering the agency/production company’s skateboarding proclivities. “With all the life hacks and listicles available on the web, we wanted to make sure that the really, really, really important things people need to know didn’t slip through the cracks,” says Arzi Rachman. The new series promises to teach viewers how to “fight, drink fly, and more.” And if Gavin McIness’ involvement is any indication, we can probably expect it to be pretty funny. Check out the trailer for yourself above, and keep your eyes peeled for the new series starting on April 23rd at the Off The Wall site.

 

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W+K Portland Looks Way Back for Nike Golf

As the golf world awaits the start of the Masters, W+K Portland takes a look back at golf history for their new Nike Golf spot — way back.

The 60-second spot, directed by Biscuit Filmworks’ Steve Rogers, begins with a player admonishing another for using Nike’s new RZN balls. From there, the spot takes leap after leap back in time, showing how each progression in the history of golf was met with great resistance. This goes all the way back to the game’s formation, leading into the tagline, “Play in the Now.” While not exactly funny, the spot gels perfectly with the tagline and silences any opposition from “traditionalists” to Nike’s RZN ball by making them seem utterly ridiculous. Stick around for credits after the jump. continued…

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How to Convert Fans Into A Selling Machine For Your Brand

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There seems to be a consensus that referrals are the best form of leads. They close faster, buy more and stay longer. In fact, great sales people have been good at generating referrals for what seems like forever.

Until recently, large corporations have struggled to figure out how to scale the success of individual sales reps to systematically and proactively drive large volumes of referrals. But that is all changing as technology is now coming to market that can help large brands automate the best practices of sales reps and institutionalize the process of generating referrals from customers, employees and other people who influence the buying decision.
Good technology systems typically are designed to automate manual best practices. Let’s take a look at key functions that great sales people all tend to have in common:

1. They build referral channels. The majority of salespeople are excellent networkers. Whether meeting people via the local rotary club, the area chamber of commerce or at the local pub, great salespeople can be very good at telling everyone about what they do – their friends, family, customers, other employees and even strangers. Great salespeople also know that the more people who know what they do, the better the chance of that specific network spreading the word.

2. They ask their channel for referrals. Most great reps never leave a meeting, business or personal, without asking for a referral – and they are skilled at handling it with a gentle approach. One of the most staggering statistics that I have recently heard is that between 70 percent and 80 percent of all people are willing to refer leads if asked, yet less than 15 percent of individuals and companies ask for them. The great ones ask, and they ask often.

3. They motivate the channel. Compensation is a great motivator (just ask the majority of the 17 million commissioned sales reps in the U.S.) and many of the great ones build professional referrals networks where they compensate people and companies for leads referred to them that can eventually lead to business. There are both monetary and non-monetary ways to incent people to do things that actually work.

4. They nurture the channel. They always thank their network for referrals, they compensate their network in a timely fashion for referrals and they keep them in the loop.

The good technology solutions should help replicate and facilitate those processes to “institutionalize” and scale the process of driving referrals. These solutions must:

– Make it easy to enroll customers, employees and influencers into the referral program. The idea is to build a referral community.
– Provide them with the tools to make it easy to refer.
– Track and manage all the workflows so you can measure results.
– Automate the process of thanking and nurturing these channels for their contributions so they continue to perform.

While the marketplace is changing at a pace that is liable to cause even the top salespeople to question their sales strategy, there is one thing that will not change. Networking will always be #1 for driving quality leads that must be nurtured, thanked and motivated.

The only real difference today, is that these steps can be completed at a faster, more efficient pace, generating exponentially more leads and closed deals – and enabling the best salespeople to be even better.

This article was written by Dick Beedon, CEO of Amplifinity.

Mr. President Brings Bacardi Bat to Life with ‘Bat Beats’

In case you missed it, newly formed creative agency Mr. President treated SXSW attendees to the creation of a live music track using the movements of 100,000 bats at Austin’s “Bat Mecca,” Congress Bridge, a means of bringing the brand’s iconic bat logo to life.

The track was created by “using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. Capture of the bats movement was then “streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.” The software was designed by Immsersive represented by Partizan, one of the companies responsible for the opening and closing ceremonies at the 2014 Sochi Winter Olympics (the Paralympics closing ceremony was arguably the real grand finale). Music producer Craig Richards will release a remix of the track some time next month.

“Defying convention and expectation is part of the Bacardi rum DNA and continues to be today. The Bat Beats music experience is just that – a demonstration of the brand values that still alive and strong today,” says Kofi Amoo-Gottfried, Bacardi rum global communications director.

Stick around after the jump to hear the Bacardi “Bat Beats” track, along with credits. continued…

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BETC Paris Teases ‘Baby and Me’ Follow-Up for Evian…with Spider-Man

BETC Paris has just released a teaser trailer for their follow up to the viral success and award-winning spot “Baby and Me” they produced for evian last year.

Entitled “The Amazing Baby and Me 2,” the new spot will feature none other than Spider-Man, along with, we’re told (it’s not clear from the trailer), “a special guest star” (you guessed it…Frank Stallone). The trailer teases the new spot by showing Spider-Man swinging his way through New York when he’s suddenly struck by seeing Baby Spider-Man reflected in a window. So we can expect much the same concept as “Baby and Me,” it would seem, but with a Spider-Man tie in. That certainly could be fun, the best word to describe last year’s “Baby and Me,” which has racked up over 73 millions views on YouTube. Stay tuned for the release of “The Amazing Baby and Me 2″ on Wednesday, April 2nd, and stick around for a refresher of last year’s “Baby and Me” spot after the jump. continued…

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McKinney Ruins Integrity of Battle for Mentos

McKinney continues in the wacky route with their new spot for Mentos, the 30-second “Never Surrender.”

“Never Surrender,” which marks both the first U.S. television spot for Mentos Gum and the first work for Mentos out of McKinney’s New York office, is set at an actual medieval castle and employs Monty Python and the Holy Grail-style goofiness. The hero of the ad is a happy-go-lucky soldier who is impaled by a dozen or so arrows but will not surrender until his gum loses its freshness. “You are ruining the integrity of battle!” exclaims a disgruntled enemy combatant. The spot ends by introducing the new tagline, “Long Last the Fresh.” While not quite funny, the ad does succeed at least at being memorable for its utter goofiness, and it’s easy to imagine a certain type of viewer repeating the “You are ruining the integrity of battle!” line, so the spot could work to spread awareness for Mentos’ new-ish product. Stick around for credits after the jump. continued…

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DigitasLBi SF Launches Taco Bell Breakfast Menu

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Taco Bell and DigitasLBi San Francisco (their digital AOR) are launching their new breakfast menu (the proper response: “Gross”) with a different kind of social campaign.

DigitasLBi and Taco Bell are sending out 1,000 burner phones across the country as part of a teaser campaign for Taco Bell’s largest menu expansion in their 50 year history this Thursday with the introduction of the new breakfast menu, offering people the opportunity to make a terrible decision on their way to work. The phones serve as “a direct line to Taco Bell Breakfast and a chance to win epic swag by challenging fans to create social content.” Preloaded text messages on the phones offer usersinstructions on how to activate the phones and accept the terms and conditions.

Then, throughout the week, “phones will be called and texted at various times throughout the day, prompting participants to complete missions” using the hashtag #wakeuplivemas, for a chance to win prizes (like a waffle taco hoodie). Tumblr will act as the hub for all the created content, while winners will be notified via their phone and Twitter. Mobile marketing firm Hipcricket was responsible for powering the voice and text messages on the phone. The idea is to create a “retro guerilla social network that generates excitement to create compelling social chatter and content.” We’ll give DigitasLBi and Taco Bell this: the breakfast menu launch is certainly unusual. You can follow along with this campaign on Tumblr, Instagram and Twitter, and if you feel like being sick by lunch, head to Taco Bell for breakfast this Thursday.

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Oh god, is he pouring maple syrup on….eeew

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