Hasta La Creative!

Zimmerman Advertising of Fort Lauderdale hired Bryan Sweeney as its new executive vice president of integrated content production. He is the first person to hold that title.

Sweeney joins Zimmerman following nearly fourteen years with Boston-based agency Hill Holliday. Most recently, he served as executive vice president, director of creative production, beginning at the start of 2013, overseeing content production, broadcast, digital and print. Before that he spent nearly ten years as senior vice president, director of broadcast and around a year and a half as senior vice president, co-director of integrated production. Sweeney joined Hill Holliday in December of 2002, following over two years as vice president, executive producer group head at Arnold Worldwide in Boston. Prior to that he spent ten years as vice president, executive producer at DDB Chicago. Over the course of his career he has worked with clients including McDonald’s, Anheuser-Busch, MLB, Bank of America and Cadillac.

“Bryan brings with him a strong creative pedigree, but even more importantly, he brings big ambition, big innovation and an unrestrained passion for innovating across multiple platforms, something so critical to keep up with the dynamic retail marketplace our clients must thrive in,” Zimmerman Advertising CEO Michael Goldberg said in a statement. “Bryan’s remit will be to leverage his experience creating a connective production tissue between video, audio, UX, social and digital content, along with the alignment of the agency’s state-of-the-art production studio.”

“He fits in the organization today, but will also be a driving force to getting to tomorrow quickly. He is a rare breed that understands that it is a collision of analytics and creation that must drive results,” added Zimmerman Advertising chairman and founder Jordan Zimmerman. “He is the kind of person that makes all the ideas and people around him better and we are so glad he is joining our team.”

Zimmerman announced changes to its creative leadership, following the promotion of David Nathanson to chief creative officer; with Jesse Potack joining as executive vice president, executive creative director; Andre Felix joining as senior vice president, digital creative director; and the promotion of agency veteran Lee Gonzalez to senior vice president, group creative director.

Potack joins the agency from McCann New York, where he served as senior vice president and group creative director. He spent over 11 years with the agency, following a four year stint as a senior copywriter with Publicis Kaplan Thaler. Potack began his career with RTO+P as a copywriter and one of the original members of the agency. Over the course of his career he has worked on accounts such as Verizon, P&G, Staples, MasterCard, Wendy’s General Mills and Continental Airlines.

Felix makes Zimmerman the latest agency to poach talent from Brazil (the new Sweden?), arriving from Mood/TBWA in São Paulo, where he has served as head of digital, interactive creative director for just over a year and a half. That followed a short stint at IDTBWA as a planning director and at Facebook as Brazilian director of the company’s ADTZ Ad Manager. He also spent several years as an account manager and then general account director at Havas Digital. Over the course of his career, he has worked with clients such as Microsoft, Citroën, Walmart, Yahoo!, Pedigree and L’Oreal.

Gonzalez has served as a creative director at Zimmerman for the past six years, following stints as a freelance writer and creative director. She has also spent time with Cramer-Krasselt and Harris Drury Cohen as a senior copywriter, working with clients such as Kraft, White Castle, Corona,  Heinz, Frito-Lay and Sears over the course of her career.

“While the agency’s commitment to growing retail business is the end, there renewed drive to continue to advance the means,” said Nathanson. “We are proud to find talented people who share our unwavering understanding of business, but couple it with new thinking and innovation. Responsibility must never be an excuse to forgo brilliance.”

Are you a social media wizard? Do you need some help learning how to build a dream, whatever it might happen to be? Most importantly, do you love Fort Lauderdale as much as everyone else on Earth does?

If you answered “yes” to any of those questions–and even if you didn’t–then self-described “maverick advertising icon” Jordan Zimmerman would LOVE to meet you.

In the past Mr. Zimmerman has offered his thoughts on politics and the state of the union–but in this case he simply wants to impart some of the wisdom that comes from building a “$3 Billion empire” and provide you, lucky John or Jane, with “a priceless look into the business world that few seldom see.”

Trust him–this will be worth your while.

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