Hitman's Latest Campaign Set Garys (Busey and Cole) in Competition … to Get Assassinated

For Square/Enix’s Hitman, a video game where players must assassinate given targets without getting caught, Omelet LA spent the first half of the year building a campaign that kills (literally! … well, digitally, anyway). And it used that campaign to build actual gaming content. 

In March, for the game’s release, Hitman built pre-rolls that let you murder the ad. The spot, titled “The Wolfshark,” featured the aforementioned (“TV’s King of Corruption!”) and featured a “Kill this ad in…” button where “Skip ad” normally is. 

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Wongdoody Returns with More Busey for Amazon Fire

At the beginning of the month, Wongdoody debuted a new spot for Amazon Fire featuring Gary Busey — which was predictably weird. Now Wongdoody is back with an interactive video, just in case that wasn’t enough Gary Busey for you.

The new video allow viewers to select from 23 items, from a blowfish to a surfboard to a monkey with a party hat, which Busey will then talk to. “Talking to Things With Gary Busey” contains over 450 individual annotations within a 15:30 YouTube video, with each item selected bringing the viewer to a different point in the video. Options to click through to purchase Amazon Fire are spread throughout the video. Apparently the video “also features several secret clips that users can only find by navigating deeper within the experience,” although it’s unlikely most viewers will stick around to discover them as the interactive video adds little to the joke from the original spot, basically drawing out a kind of funny idea well past its welcome point. Credits after the jump. continued…

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Gary Busey Talks to Things for Amazon Fire

When an ad starts with Gary Busey saying “If you’re like me, you like talking to things,” you know you’re in for a weird ride, and the 60 second Amazon Fire spot from Wongdoody certainly lives up to that expectation.

Busey initiates conversations with a lamp, his pants, and a bell, as well as thanking the fish in the ocean for being there. He also yells angrily at Roku to “Find Gary Busey!” — obviously the spot is designed to highlight Amazon Fire TV’s voice recognition feature, which Roku lacks. If you’re easily made uncomfortable, you may want to skip this one. But then you probably already knew that. This is Gary Busey we’re talking about here.

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Sparefoot Steps Into the Mockumentary Genre

Would you want to work for a company that asks you to do a blindfolded trustfall off of a building? Probably not, although if Goldman Sachs asked some young jobseekers to do the trustfall while calculating a probability brainteaser, I’m sure there are people who’d sign up. That’s the point of the new faux recruiting video from SpareFoot, an Austin-based storage finder start-up. You’ll find all the trappings of an exaggerated office culture: crazy bosses, scared underlings, and an HR rep who likes Vin Diesel. We’re guessing working at SpareFoot isn’t actually like this, but CEO Chuck “Commodore” Gordon does resemble a Gary Busey stunt double (well played on the self-deprecation).

These types of office-culture riffs have been done before, but SpareFoot has chosen an interesting path by linking the video on the company website Jobs page. I’m not sure if such a jokey pitch would make me want to apply to work there, because although we get to see what SpareFoot culture isn’t like, we never really get to see what it’s actually like in the office. The risk may turn people off, but during a time when using the wrong resume font can lead employers to ignore you, having a sense of humor in the workplace feels refreshing.

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Men’s Wearhouse and Gary Busey? You Might Not Like the Way You Look Anymore

Never before has the “What The…?” category tag been used more appropriately. No, Gary Busey is not the new spokesman for Men’s Wearhouse, but the folks at Jimmy Kimmel Live! had some fun with the recent ousting of MW co-founder, George Zimmer. Zimmer’s velvety rasp has been replaced with Busey’s unvelvety crazy that complements his devious smile and plaid clown suit. When Zimmer said “You’re gonna like the way you look, I guarantee it,” it made you want to buy a suit. When Busey says the same line, you almost expect him to follow it with: “It puts the lotion on its skin.” Normally I’d be kidding, but not with Gary Busey. He’s one of few people who can make brand parody truly frightening.

h/t AR

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