Agency Execs Predict How Mad Men Will End

mad men image

Since it’s almost Friday and our PR contacts are very resourceful, here are some quotes from agency executives discussing the pending finale of the most/least realistic show about the ad industry.

First, what will happen to Don “Don’t Call Me Dick” Draper?

From Jorge Narváez-Arango, VP/ECD on IBM at George P. Johnson:

“The clue has always been there, foreshadowed in the opening credits. Don will spiral out of the industry and take on a new persona once again, starting a new life on the West Coast.”

Maybe, but that would mean reconciling with Megan. From Jason Marks, ECD/chief Kanye troll at Partners+Napier:

“Don Draper will kill himself. He’s been falling from his Madison Avenue tower at the beginning of every single episode… he’s got to hit the ground sometime, no?”

That would be way too easy, though. From David Eastman, former JWT North America CEO and current MDC partner:

“A twenty-something Martin Sorrell will find a loop-hole in the McCann contract that allows him to buy the 51% from McCann.

He convinces the partners to sell to him on the basis that they will make more money during his proposed 20 year earn-out than they would have done on their 5 year contracts with McCann. He funds the deal by a sale and lease back on their office space to a twenty something Donald Trump. The lease costs will go on SC&P’s P&L.”

Slow clap.

We would include more quotes about favorite scenes and episodes, but everyone picked the Kodak/Lucky Strike pitches.

CCO Mark Simon of Lowe Campbell Ewald does, however, have a recollection inspired by the lawn mower incident:

“I drove a Segway into a presentation once, crashed into a wall and ran over the Account Director’s foot. Fortunately, no toes were lost in the process.”

We assume he meant to say unfortunately. Finally, GSD&M Group Creative Director Scott Brewer talks realism:

“The fact that my sister can text me and ask how many martinis I had at lunch is a pretty good indication that [the show is] reaching an audience outside those of us in the industry, but also shows how unrealistic it is compared to the actual agency world we work in these days.”

That’s not what we hear…

Our predictions? Don will write email campaigns for a direct marketing agency based somewhere in South Florida; Roger will retire to Orlando, father a child at 70, and live to 95; Peggy will quit the ad industry to become a real estate mogul with a practice on the Upper West Side; Pete will die while attempting to fake his own death in order to escape from Trudy; Sally will write an anonymous memoir; Bob will somehow run SCDP after the McCann deal falls through; and Harry Hamlin will break character to remind everyone that he played Perseus before they even graduated from Tisch.

The Richards Group Takes on Flowers for Edible Arrangements


The Richards Group debuted a new creative direction for Edible Arrangements, the originator of the “fresh” (if you’ve ever tasted their product, you know otherwise) fruit bouquet and global category leader, in their first integrated marketing campaign for the brand. The new campaign “marks an evolution from several different creative campaigns for different media to one streamlined positioning played out from storefronts to social media to broadcast to banner ads.” As you may recall, Edible Arrangements named The Richards Group their agency of record last summer.

The Richards Group’s new multi-million dollar campaign (the brand’s largest advertising campaign to date) centers around the new tagline “Pick Fruit. It’s Fresher.” with an integrated effort championing the choice of fruit over flowers. “Reaction,” the 30-second television spot featured above, typifies the approach. Various mothers’ open-mouthed reactions to flowers appear at first to be enthusiastic, but are revealed to be bored yawns. The spot debuts in advance of Mother’s Day on April 28, with both a 30-second and 15-second version.

“This advertising, across all channels, pokes a little fun at the same old gift and encourages families to celebrate mom in a fresh way. And our research shows that moms really appreciate creativity and ingenuity in gift-giving,” said Edible Arrangements’ chief marketing officer Jeff Lobb. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Sherman Assumes CEO Role at JWT NY

Well, a friend chimed in with this a little while ago, but guess we got beat to the punch. Anyhow, JWT has welcomed Peter Sherman as chief executive officer of its New York hub. Sherman had spent the last three-and-a-years as EVP/managing director for BBDO Europe and eight years in all at the agency prior to moving back to NYC. Sherman had spent well over a decade at  Omnicom-owned BBDO, which included a four-year stint as managing director of its San Francisco office and EVP/senior account director in NY.

From what we’ve been told, JWT North America CEO David Eastman‘s title remains the same, and despite the NYC shift, he will still oversee the WPP-owned agency’s Atlanta, Chicago, Dallas, Houston and Canada offices, as well as units Digitaria, Lunchbox, JWT Action, JWT Inside, Casa and SCPF. Sherman, meanwhile, will focus specifically on overseeing New York operations. The latter exec adds in a statement, “It will be a privilege to lead this team.”

New Career Opportunities Daily: The best jobs in media.