The Los Angeles Rams have been through many changes over the past few years. First, the team moved from St. Louis back to Los Angeles in 2016. Last year, they debuted a new logo, typeface and color scheme. They also played their first games in the new state-of-the-art SoFi Stadium without fans due to the…
When CEO Marisa Zupan and her co-founders started United Sodas of America last year, they asked themselves: “What should shipped soda be in the 2020 era?” The answer to that question is a variety of 12 different flavors of soda, like Cherry Pop and Young Mango, that are organically sweetened and only 30 calories. What…
Mobile-focused ticketing platform SeatGeek is OK with being the literal butt of the joke in its latest ad. The spot is accompanied by two other ads as part of a rebrand that includes an updated logo and color scheme that sought to exude vintage-style bold lettering in the center surrounded by a sea of dark…
What’s blue and white and oat-filled? Two products, but neither more distinct than the other as London’s High Court determined last week, when a trademark verdict was called in favor of British food manufacturer Glebe Farm Foods, producers of the gluten-free drink PureOaty, over the Sweden-based oat drink Oatly. The Swedish alternative milk market leader…
As beauty brand holding company Underlining’s third anniversary approaches, it’s holding close to its startup origins by bringing on Amanda E. Johnson as chief marketing officer to refine its identity and three makeup and skincare subsidiaries. Johnson joins Underlining from her role as COO of Mented Cosmetics, a Black women-owned company that bills itself as…
Oreo has opened a doomsday vault. It’s even gotten into short films. But for the first time, it’s opening its own cafe. The American Dream Mall in East Rutherford, N.J. just got a sweet addition to its already eventful location: the Oreo Cafe, the cookie brand’s first stand-alone outlet. The Oreo Cafe can be found…
Motorola’s “batwing” symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn’t enough. As it releases a trio of new phones, Motorola wants to be thought of as more than a budget alternative to mobile market leaders Samsung and Apple. Therefore, Motorola is…
Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children….
Once customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs…
Frances Valentine, the luxury designer brand co-founded by Elyce Arons and the late Kate Spade, is trying to bring joy back to fashion. The Frances Valentine name is inspired by family names on different sides of Spade’s family. Arons is inspired by the time period that gave birth to The Dick Van Dyke Show and…
A cascade of dire concerns and questions from small-to-medium sized businesses began flooding American Express Global B2B Marketing evp Clayton Ruebensaal’s email around the middle of last March. While the immediate shock to SMBs at the start of the pandemic in the U.S has abated, along with the volume of messages on everything from health…
Precisely one year after the Washington Football Team announced it would retire its name and logo, team president Jason Wright confirmed Washington’s NFL franchise will choose a new identity “that unequivocally departs from any use of or approximate linkage to Native American imagery.” Wright did not, however, provide a timeline. Instead, he noted the team…
Shhhowercap founder and CEO Jacquelyn DeJesu Center isn’t trying to compete with the free plastic shower caps you get in hotels–she’s created a new category altogether. The vast majority (90%) of women don’t wash their hair every day, and that’s the audience she’s targeting with her waterproof turbans. But don’t assume the brand is just…
When Paul Mastronardi joined his family’s produce company full time in 1994, he didn’t like tomatoes. He set out to change that by visiting seed companies around the world, trying as many tomato varieties in development as possible. In the Netherlands, he tasted the Campari, a variety on the proverbial cutting board because of its…
Famous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand…
The nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the nation reckoned with political disconnect, racial tension, economic plight and a global pandemic, brands wrestled with how to stay relevant. Eighty-nine percent of brands reported they were impacted by Covid-19, which led to pulling, pausing,…
For any school kid, the word “orientation” doesn’t bring back many pleasant memories, as the dull safety presentations and forced icebreakers didn’t make the school year any less daunting. But backpack brand JanSport is offering a Gen Z-friendly alternative to survive the transition back to class: “Disorientation,” a four-part comedy special that addresses relatable anxieties…
During her stint at healthy food brand Daily Harvest, Mayssa Chehata found herself searching for a better-for-you candy option that appealed to her, but coming up short. So she decided to start one herself. Chehata founded Behave in October 2019 after reaching out to world-renowned chef Elizabeth Falkner, who’s known for her pastries and sweets….
A brand’s ability to spark a lasting emotional connection, rather than a brief flirtation, with consumers depends on more than superficial prettiness. That’s especially true among beauty brands. Approaching consumers with a message that went beyond typical (and literal) skin deep commitment is what led to Huda Beauty, topping Talkwalker’s ranking of 50 global brands…
Merely having access to tens of thousands of streaming video content isn’t enough for either competitive differentiation or consumer satisfaction, Roku has concluded. So, the over-the-top TV platform provider is looking to draw a clearer connection in viewers’ minds that it is a primary source of premium content. One way the company is doing that…
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