Once customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. Large windows to either side bring in sunlight from 18th and 19th Streets, natural wood signs…
Frances Valentine, the luxury designer brand co-founded by Elyce Arons and the late Kate Spade, is trying to bring joy back to fashion. The Frances Valentine name is inspired by family names on different sides of Spade’s family. Arons is inspired by the time period that gave birth to The Dick Van Dyke Show and…
A cascade of dire concerns and questions from small-to-medium sized businesses began flooding American Express Global B2B Marketing evp Clayton Ruebensaal’s email around the middle of last March. While the immediate shock to SMBs at the start of the pandemic in the U.S has abated, along with the volume of messages on everything from health…
Precisely one year after the Washington Football Team announced it would retire its name and logo, team president Jason Wright confirmed Washington’s NFL franchise will choose a new identity “that unequivocally departs from any use of or approximate linkage to Native American imagery.” Wright did not, however, provide a timeline. Instead, he noted the team…
Shhhowercap founder and CEO Jacquelyn DeJesu Center isn’t trying to compete with the free plastic shower caps you get in hotels–she’s created a new category altogether. The vast majority (90%) of women don’t wash their hair every day, and that’s the audience she’s targeting with her waterproof turbans. But don’t assume the brand is just…
When Paul Mastronardi joined his family’s produce company full time in 1994, he didn’t like tomatoes. He set out to change that by visiting seed companies around the world, trying as many tomato varieties in development as possible. In the Netherlands, he tasted the Campari, a variety on the proverbial cutting board because of its…
Famous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand…
The nation feels so close to recovery. With each passing day, the events of 2020 feel more distant. As the nation reckoned with political disconnect, racial tension, economic plight and a global pandemic, brands wrestled with how to stay relevant. Eighty-nine percent of brands reported they were impacted by Covid-19, which led to pulling, pausing,…
For any school kid, the word “orientation” doesn’t bring back many pleasant memories, as the dull safety presentations and forced icebreakers didn’t make the school year any less daunting. But backpack brand JanSport is offering a Gen Z-friendly alternative to survive the transition back to class: “Disorientation,” a four-part comedy special that addresses relatable anxieties…
During her stint at healthy food brand Daily Harvest, Mayssa Chehata found herself searching for a better-for-you candy option that appealed to her, but coming up short. So she decided to start one herself. Chehata founded Behave in October 2019 after reaching out to world-renowned chef Elizabeth Falkner, who’s known for her pastries and sweets….
A brand’s ability to spark a lasting emotional connection, rather than a brief flirtation, with consumers depends on more than superficial prettiness. That’s especially true among beauty brands. Approaching consumers with a message that went beyond typical (and literal) skin deep commitment is what led to Huda Beauty, topping Talkwalker’s ranking of 50 global brands…
Merely having access to tens of thousands of streaming video content isn’t enough for either competitive differentiation or consumer satisfaction, Roku has concluded. So, the over-the-top TV platform provider is looking to draw a clearer connection in viewers’ minds that it is a primary source of premium content. One way the company is doing that…
Advertising and media executives are facing a “perpetual state of disruption,” said Procter & Gamble’s Marc Pritchard in his ANA 2021 keynote today, and he wants leaders to focus on three essential challenges: transparency, privacy and racial equity. Those first two points are familiar territory to conference attendees who have listened to Pritchard in the…
Everyone knows the story of Rapunzel. But this time, her super long hair is armpit hair, and she’s not waiting for anyone “because she’s hella gay.” And that tower? It’s her sweet penthouse with an elevator. It’s a body-positive Pride fairy tale, presented by DTC razor brand Billie on its Instagram account. The Rapunzel reimagining,…
When Thinx was founded in 2013, advertisers were representing blood with blue liquid, avoiding direct language and not making it any easier for people to talk about periods. The challenger brand, which carved out the period underwear category, was focused on starting real conversations about menstruation and offering a sustainable alternative to disposable products. Eight…
After studying sociology and economics at Harvard University and working as a management consultant at Bain & Company, Vanessa Pham felt frustrated that she wasn’t able to put her energy and skills towards building the world that she wanted to see. This is when Vanessa and her sister Kim decided to start Omsom, a proud…
Visitors have been flocking to the Whitney Museum’s major retrospective of Julie Mehretu since March. The Ethiopian-born American artist’s large scale works that mix abstraction with social commentary have also captured an even greater online interest. Case in point: last Friday, art purchasing platform Artsy sold Mehretu’s massive Dissident Score painting for $6.5 million, the…
MeUndies, a subscription underwear, sleepwear and loungewear brand, has introduced its first collection of products–encompassing underwear, bralettes, undershirts and socks–made from organic cotton. Top line The digitally native brand is investing in a slew of new product offerings after raising $40 million in growth equity from Los Angeles-based investment firm Provenance in November. Between the…
The Murray brothers’ ties to golf go back to their teenage years when they spent their summers as caddies at Indian Hill Club, a private golf course located in the suburbs of Chicago. It was those experiences that would see all six of them–Andy, Ed, Joel, John, Brian and golf brand William Murray’s namesake Bill–not…
Rideshare app Alto prides itself on creating an experience for passengers, and it’s leaning into that with “art cars”–vehicles wrapped in artistic designs. The Dallas-based company recently collaborated with photographer Gray Malin to create three art cars featuring work from Malin’s new book, Gray Malin: The Essential Collection. Available in Dallas, Houston and Los Angeles…
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