ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across its various platforms. While it can communicate with viewers widely through social media, the company’s MTV network is testing new ways of achieving one-to-one connections. In a promotion for the show The Challenge: Spies, Lies…
One of the biggest signs of an enduring pop culture legacy is the coveted Lego set. An honor typically reserved for beloved nerdy institutions, rarely do we cross a kit that strays from the likes of Harry Potter, Star Wars, Game of Thrones or other grand fantasy universes. But the next group of heroes to…
Jennifer Lopez is being recognized for a different set of roles beyond the ones she’s famous for on the pop charts and in Hollywood: Adweek is honoring the star as its 2021 Brand Visionary. The award acknowledges her extraordinary role as an entrepreneur, launching a billion-dollar empire that spans fashion, music, film and now her…
It was almost precisely one year ago that J.Crew Group, which includes both the flagship brand and its rapidly growing little sister Madewell, emerged from bankruptcy protection. But a new campaign from J.Crew–the first under CMO Derek Yarbrough–under the tagline “Make a Scene” could herald a new chapter at the retailer. Taking the reins at…
Home management platform Thumbtack has built momentum this year, and to keep the brand going in the right direction it’s hired of Amanda Reierson as head of marketing. Reierson brings over 20 years of experience to the role, most recently as chief growth officer at Farmers Insurance, where she led the company’s digital transformation and…
In contrast to the moniker of the podcast she co-hosts, Erin Andrews isn’t “calming down.” But when it comes to the seemingly endless personal and business brand-building work Andrews has going on, she’s making the effort. In late August, the Fox Sports NFL sideline reporter was gearing up for the new football season, which for…
“An NFL fan and a fashion designer walk into a bar” sounds like the setup to a mediocre dad joke. But the idea actually served as the inspiration for Pepsi x Dapper Dan Football Watching Capsule Collection. Pepsi partnered with renown Harlem designer Dapper Dan on a line of clothes designed for couch comfort. Blending…
In a world where every brand aims to be true and real–or, in marketing speak, authentic–Burger King is going beyond its recent efforts to position itself as a sustainable quick service restaurant by banning 120 “nonessential, artificial ingredients” from its menu. The changes, announced today, are not happening all at once. Burger King has slowly…
Making history has become the norm for poet and activist Amanda Gorman. In 2017, she was first-ever National Youth Poet Laureate. Last year, she became the youngest known poet to take part in a presidential inauguration. Now, she’s partnered with Est?e Lauder as the beauty brand’s first-ever Global Changemaker. As part of the partnership, Est?e…
Breath mint brand Tic Tac has often relied on the portability of the product and the amount of calories in a mint as a marketing strategy and selling point. Since the brand’s inception in 1969, the mint has caught the eyes of consumers with slogans such as “The 1 1/2 Calorie Breath Mint” or “Refreshment…
Post-Civil War, there was a former slave from Lynchburg, Tennessee, by the name of Nathan “Nearest” Green, who taught Jack Daniel–yes, the man who became the brand–the craft of making whiskey. Though Green’s history was largely unrecognized until recent years, his legacy is being brought to the fore through the team at Uncle Nearest Premium…
The latest Tiffany & Co. campaign dropped earlier this week and, in standard 2021 fashion, the world had a lot to say. The campaign was a first of its kind: It was the first time Beyonce and Jay-Z appeared in an ad together, the first public appearance of American artist Jean-Michel Basquiat’s painting Equals Pi,…
As it looks to continue the transition from a traditional retailer into a health and wellness brand, Petco announced that Katie Nauman has been promoted to chief marketing officer. Nauman has been with Petco since March 2020, most recently as vice president of integrated marketing. Nauman steps in for Tariq Hassan, who recently took on…
Kerry Sullivan is joining Dollar Shave Club as CMO after more than a decade steering the marketing for Johnson & Johnson’s Neutrogena. She made the news public in a LinkedIn post today, expressing her thrill at “joining a pioneering brand and team that I have long admired.” Sullivan succeeds Kristin Harrer, who left Unilever’s Dollar…
The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive. Group Nine Media has continued to remix the sweepstakes idea with its Box’d series, launching a new sustainability campaign with the slogan “Protect Our Beaches.” As part of the sweepstakes, Group Nine…
Video sharing platform Triller is giving its Black online content creators across entertainment, lifestyle, fashion and sports a way to boost their profiles with marketing decision makers at Fortune 500 brands at an in-person showcase in Atlanta next month. The inaugural Black Creators Conference presents a chance for Black videographers to network and collaborate on…
Karin Timpone, a marketing veteran who has steered brand strategy for companies such as Marriott International, The Walt Disney Company and Universal Studios, is joining Major League Baseball as its first CMO in five years. Timpone’s hiring comes amid a wider reset in sports marketing: Fans and teams have returned to something approaching normalcy since…
Gannett is aiming to attract 10 million subscribers to its local news content across the U.S. and U.K. within the next five years, and Renn Turiano has been charged as the person to do it. The hiring of Turiano as svp of new subscription products and revenue comes as Gannett’s strategy to drive growth has…
American Express is inviting tennis fans to channel their inner Serena Williams and Novak Djokovic at six pop-up courts along the Hudson River in Manhattan in advance of this month’s kickoff of the U.S. Open tournament in Flushing, Queens. The promotion is part of a mix of on-site and off-site experiences for the two-week program…
Lyft’s latest appeal taps into a universal pain point of drivers: You could have avoided that parking ticket by letting its drivers provide the ride. For those rueful individuals who have gotten a ticket for leaving their vehicle in an illegal spot, sharing an image of the citation by tagging @Lyft and using the hashtag…
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