Making history has become the norm for poet and activist Amanda Gorman. In 2017, she was first-ever National Youth Poet Laureate. Last year, she became the youngest known poet to take part in a presidential inauguration. Now, she’s partnered with Est?e Lauder as the beauty brand’s first-ever Global Changemaker. As part of the partnership, Est?e…
Breath mint brand Tic Tac has often relied on the portability of the product and the amount of calories in a mint as a marketing strategy and selling point. Since the brand’s inception in 1969, the mint has caught the eyes of consumers with slogans such as “The 1 1/2 Calorie Breath Mint” or “Refreshment…
Post-Civil War, there was a former slave from Lynchburg, Tennessee, by the name of Nathan “Nearest” Green, who taught Jack Daniel–yes, the man who became the brand–the craft of making whiskey. Though Green’s history was largely unrecognized until recent years, his legacy is being brought to the fore through the team at Uncle Nearest Premium…
The latest Tiffany & Co. campaign dropped earlier this week and, in standard 2021 fashion, the world had a lot to say. The campaign was a first of its kind: It was the first time Beyonce and Jay-Z appeared in an ad together, the first public appearance of American artist Jean-Michel Basquiat’s painting Equals Pi,…
As it looks to continue the transition from a traditional retailer into a health and wellness brand, Petco announced that Katie Nauman has been promoted to chief marketing officer. Nauman has been with Petco since March 2020, most recently as vice president of integrated marketing. Nauman steps in for Tariq Hassan, who recently took on…
Kerry Sullivan is joining Dollar Shave Club as CMO after more than a decade steering the marketing for Johnson & Johnson’s Neutrogena. She made the news public in a LinkedIn post today, expressing her thrill at “joining a pioneering brand and team that I have long admired.” Sullivan succeeds Kristin Harrer, who left Unilever’s Dollar…
The days of mailing in cereal box tops for a toy are long gone. But the sweepstakes concept is very much still alive. Group Nine Media has continued to remix the sweepstakes idea with its Box’d series, launching a new sustainability campaign with the slogan “Protect Our Beaches.” As part of the sweepstakes, Group Nine…
Video sharing platform Triller is giving its Black online content creators across entertainment, lifestyle, fashion and sports a way to boost their profiles with marketing decision makers at Fortune 500 brands at an in-person showcase in Atlanta next month. The inaugural Black Creators Conference presents a chance for Black videographers to network and collaborate on…
Karin Timpone, a marketing veteran who has steered brand strategy for companies such as Marriott International, The Walt Disney Company and Universal Studios, is joining Major League Baseball as its first CMO in five years. Timpone’s hiring comes amid a wider reset in sports marketing: Fans and teams have returned to something approaching normalcy since…
Gannett is aiming to attract 10 million subscribers to its local news content across the U.S. and U.K. within the next five years, and Renn Turiano has been charged as the person to do it. The hiring of Turiano as svp of new subscription products and revenue comes as Gannett’s strategy to drive growth has…
American Express is inviting tennis fans to channel their inner Serena Williams and Novak Djokovic at six pop-up courts along the Hudson River in Manhattan in advance of this month’s kickoff of the U.S. Open tournament in Flushing, Queens. The promotion is part of a mix of on-site and off-site experiences for the two-week program…
Lyft’s latest appeal taps into a universal pain point of drivers: You could have avoided that parking ticket by letting its drivers provide the ride. For those rueful individuals who have gotten a ticket for leaving their vehicle in an illegal spot, sharing an image of the citation by tagging @Lyft and using the hashtag…
The Los Angeles Rams have been through many changes over the past few years. First, the team moved from St. Louis back to Los Angeles in 2016. Last year, they debuted a new logo, typeface and color scheme. They also played their first games in the new state-of-the-art SoFi Stadium without fans due to the…
When CEO Marisa Zupan and her co-founders started United Sodas of America last year, they asked themselves: “What should shipped soda be in the 2020 era?” The answer to that question is a variety of 12 different flavors of soda, like Cherry Pop and Young Mango, that are organically sweetened and only 30 calories. What…
Mobile-focused ticketing platform SeatGeek is OK with being the literal butt of the joke in its latest ad. The spot is accompanied by two other ads as part of a rebrand that includes an updated logo and color scheme that sought to exude vintage-style bold lettering in the center surrounded by a sea of dark…
What’s blue and white and oat-filled? Two products, but neither more distinct than the other as London’s High Court determined last week, when a trademark verdict was called in favor of British food manufacturer Glebe Farm Foods, producers of the gluten-free drink PureOaty, over the Sweden-based oat drink Oatly. The Swedish alternative milk market leader…
As beauty brand holding company Underlining’s third anniversary approaches, it’s holding close to its startup origins by bringing on Amanda E. Johnson as chief marketing officer to refine its identity and three makeup and skincare subsidiaries. Johnson joins Underlining from her role as COO of Mented Cosmetics, a Black women-owned company that bills itself as…
Oreo has opened a doomsday vault. It’s even gotten into short films. But for the first time, it’s opening its own cafe. The American Dream Mall in East Rutherford, N.J. just got a sweet addition to its already eventful location: the Oreo Cafe, the cookie brand’s first stand-alone outlet. The Oreo Cafe can be found…
Motorola’s “batwing” symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn’t enough. As it releases a trio of new phones, Motorola wants to be thought of as more than a budget alternative to mobile market leaders Samsung and Apple. Therefore, Motorola is…
Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children….
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