Hasta La Creative!

Sous la direction artistique de David Wilson, les réalisateurs Jake & Josh nous proposent une vidéo montrant la fabrication de la sculpture « Made of More » pour la marque Guinness. Sur une musique inédite de Woodkid et produit par BlinkArt, découvrez la vidéo explicative de l’oeuvre dans la suite de l’article.

Cerveja é uma das minhas razões de viver. Na verdade, não só a breja, mas tudo que a cerca: amigos rindo ou curtindo fossa, papo bom, balbúrdia, cachaça e comidinhas deliciosas. Massa, né?

No entanto, o mundo cervejeiro, muitas vezes não nos damos conta, tem muito mais coisas bacanas em seu interior, e uma delas é o estilo de certas garrafas, embalagens, pôsteres, bolachas e rótulos (óbvio que acrescidos de líquido de qualidade, são bem mais valorosos). Aqui no Brasil eu curto muito as Colorado, em todos os quesitos, mas a real é que, no geral, graficamente nossas louras geladas são bem ruinzinhas.

Daí, indo ao finalmente, esse post é pra falar do blog Oh Beautiful Beer, que desde 25 de fevereiro de 2011 tem brindado o mundo civilizado com as pérolas mais preciosas da estética brejeira mundial e as mentes por trás delas. Vale muito a visita, rotineira ou de quando em vez. Quem sabe o quanto aguenta é você.

Post originalmente publicado no Brainstorm #9
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Anheuser-Busch InBev has thrown down the gauntlet. Consumers in China must answer. An opportunity has presented itself for Budweiser enthusiasts to play creative director and develop an ad to commemorate the 2010 Chinese New Year.

There is one rule in this contest: the ad must feature ants. For the past decade, A-B InBev has incorporated the ant motif in every ad campaign for the Chinese New Year.

Paul Wong, the director of the Budweiser ants TV spots since 2003, said the ants depict “the Chinese national spirit of diligence, solidarity and intelligence.”

The digital contest was developed by A-B InBev’s marketing team in Shanghai to better engage the Chinese people by utilizing the Chinese video-sharing site, Tudou.com. The site will allow participants to write, draw and edit storyboards for a TV spot.

“We realized user-generated ideas and online video are both very popular among internet users at this stage, so this is the area that we want to use as well,” said Vivian Yeh, A-B InBev’s Shanghai based new media manager.

The grand prize winner will receive 100,000 RMB ($14,637) and will help produce the ad.

Note: I’d submit my own Budweiser Ants TV ad if it weren’t for my locale. I actually have a great idea for a spot. But to maintain the peace of mind of the contestants, I won’t divulge. However, I’ll tell you this… it involves myriad ants, an ant farm that extends across China, a sea of Budweiser brew, an eccentric panda and O’Hara from Enter the Dragon. Now, let it play out in your head…

Rohan Raj. Syrupy schmaltz. Finessing perpetual cadence. Boundless behemoth. Absence of mutual exclusivity? Priceless…Reach him via Twitter or LinkedIn.

Pacifico Beer from Mexico will be adding a new package of sorts when it unveils the Pacifico 7 oz. bottle in 6-pack and 4/6-pack case. The new packages are launching in early April in primarily West coast markets, where the beer was first discovered by surfers bringing it back from surf trips in Baja California, Mexico. Launch markets include California, Nevada, Oregon, Idaho, Washington, Texas and Louisiana.

This line extension is in response to Pacifico’s performance over the past several years and the popularity of the 7 oz. package for Crown Imports, Pacifico’s exclusive U.S. importer. In 2008, Pacifico delivered positive results in a challenging environment, with Pacifico up 0.3% and +11% CAGR over the last 10 years.

This new SKU is positioned to further Pacifico’s efforts to increase trial among consumers via new opportunities and occasions. In bars, the smaller size makes it ideal for bucket specials. In grocery, drug and convenience stores, the 7 oz. complements the existing Pacifico package line-up and its on-the-go size makes it perfect for bringing to parties, cookouts and picnics.

The Pacifico 7 oz. provides retailers with an opportunity to trade up domestic 24-pack consumers and current Pacifico 12-pack consumers, increase sales and garner additional shelf space for the Crown portfolio.

(Source) Press

According to Bud Light’s (from DDB Chicago) newest commercials, one word says it all – Dude. While the spots themselves are hysterical and can pretty much guarantee a laugh out of anyone, it’s the new website that really brings it all together – dudemadness.com. Here you can not only test your “dudeness” by clicking on the poster your prefer, dude, but you can also send coded dude messages to your friends (which will be decoded via text message). And in case anyone out there was wondering, I happen to be 68% Righteous Dude, 17% Game-On Dude and 15% Redneck Dude (where did THAT come from?!?).

Technorati Tags: Bud, Bud Light, dude, tv, commercials, beer, Las Vegas, drinks, DDB, websites, viral

The Wall Street Journal had a pretty fascinating story today that I’d only heard bits and pieces of before. The story basically details how former AdAge reporter James Arndorfer is writing for the Miller Brewing Company-owned blog, “Brew Blog,” where one of the primary topics of interest is Anheuser-Busch news. He’s continuously breaking stories on A-B, which is getting under the St. Louis brewing company’s skin.

While A-B and Miller have been battling for years, the internet and the blogosphere have opened up new and creative doors through which the battle can rage on. Miller sponsoring a blog that paints A-B in a lesser light is certainly a non-traditional tactic, but interesting that such importance is being placed on internet sites. Something worth considering as the internet continues to grow.

And despite working on several A-B accounts in the past, I have to say that I’m fairly intrigued by the whole Miller-backed-blog and the way it’s playing out. I’m also eagerly anticipating more corporate tactical use of blogs in the future. Seems ripe with possibilities. Anyway, check out the WSJ article for more details and analysis.