Milk continues to be the perfect canvas for creative expressions of advertising. Witness these three little films from Colenso BBDO and New Zealand milk brand Anchor. The campaign just won a Gold Lion in the Health & Wellness category at Cannes. The campaign features slam poet Harry Baker working through some of the smartest product […]
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Here’s a recap from a selection of today’s talks at Cannes, in case you were too hungover to attend any panels today, or maybe you’re not in the south of France this weekend: “The sun is setting on Cannes,” one agency exec affiliated with a major holding company told Ad Age. Clients with each passing […]
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There’s a new advertising awards program in town.
The 3% Movement collaborated with the Athena Film Festival, “a joint initiative of the Athena Center for Leadership Studies at Barnard College and Women and Hollywood,” to create the Athena Advertising Awards, which will recognize top advertising telling the stories of women and girls.
“The depiction of women and girls in advertising has steadily been improving, thanks in large part to consumers’ ability to talk back to brands via social media,” The 3% Movement founder Kat Gordon said in a statement. “It’s time to celebrate brands and agencies that are demonstrating leadership and creating messages infused with ambition, courage, resilience, and moxie.”
“One of the primary goals of the Athena Film Festival is to challenge the way society views and values women,” added Athena Film Festival co-founder Kathryn Kolbert. “In many ways, those views and values are shaped by advertising. We could not be more excited to launch this new initiative to reward those brands and agencies that are elevating images and voices of bold, courageous women and girls.”
The Athena Advertising Awards is open to North American brands and agencies and will feature six categories: Film, Digital/Mobile, Social Marketing, Print, Events/Experiential, and Integrated Campaigns. Submissions are open beginning today, with a September 8 deadline. The awards presentation will be part of The 3% Conference in New York on November 3 and will then be replayed at the Athena Film Festival, which will take place from February 22-25 at Barnard College.
The Athena Advertising Awards are not the first award program to honor depictions of women and girls in advertising. SheKnows Media launched the #Femvertising Awards back in 2015 and will begin submissions for its third annual event this August. According to its site, this year the awards will be “expanded…to be inclusive of ads that do the right thing by ALL humans, regardless of gender, race, religious beliefs and sexual orientation.”
For its part, the Cannes Lions International Festival of Creativity responded to a petition by #WomenNotObjects founder Madonna Badger to ban ads objectifying women, while also making a move toward greater gender diversity in its jury panels. This came after the festival awarded an Almap BBDO Brazil outdoor ad for Bayer aspirin with a Bronze Lion in the outdoor category, despite objections that the campaign, which included copy like “‘Don’t Worry Babe, I’m Not Filming This’.Mov,” was overtly sexist. It wasn’t the only incident at the awards ceremony that led to accusations of sexism or female objectification, as VaynerMedia and Thrillist were criticized for a party invite specifying “attractive females and models only,” which they attributed to third party events company iGetIn.
I don’t know who goes to Cannes for the panels, but some of the featured panels do look promising. Given the high cost to attend the industry’s marquis event, perhaps agency principals could demand attendance at X number of panels, plus a full debriefing for the team upon return. According to a memo reviewed by […]
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HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By […]
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Wexley School for Girls won Best Of Show at the 2017 American Advertising Awards Seattle (still known as the ADDYs) for the following War Dragons spot. Ads for adventure-focused video games tend to stay pretty straightforward, which is partially why the dark humor and unexpected twists of this spot work so well. As Ian Cohen […]
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Awards shows: Where does one even begin?
These self-aggrandizing ceremonies suffer from a spare-no-expense, over-the-top air of exclusiveness, noted lack of diversity in judging panels, a propensity to award “fake” work created solely for the purpose of winning such awards, a surprising willingness to celebrate some (probably) sexist content and so much more.
Did you think we were talking about the Oscars?
We exaggerate, obviously. But today a certain creative leader sent us the picture in this post and wrote, “this photo may be everything that’s wrong in advertising in a single, gilded frame.”
It’s a panel of judges poring over work for the Andy Awards while sequestered in a room (read: hotel not owned by Trump) that might make Gatsby blush, as tweeted out by Chiel Worldwide global CCO Malcolm Poynton.
Hyperbolic? Yeah. But it also kind of reminds you that the awards shows are pretty far from what the industry is all about. One the jurors even commented on that divide this week, telling us that the Andys and related events may be the most New York City things ever, though we do hear that the picture in question was taken in Bangkok.
All this aside, everybody still likes to win awards.
Ogilvy & Mather Vietnam returned the Silver Lion in the Direct category and Bronze Lion in the PR category the agency won at the 2016 Cannes Lions International Festival of Creativity last month for its “Saving Africa’s last wild rhinos, by poisoning them” work for the Rhino Rescue Project, Campaign reports.
The Ogilvy office returned both Lions of its own accord after finding that some campaign elements “did not run in-market as stated in our submission video,” according to a statement from the agency:
We determined that some elements of the campaign material created to support the NGO’s efforts to reduce Vietnamese consumer demand for rhino horns did not run in-market as stated in our submission video (see above) to the Cannes Lions International Festival of Creativity. Ogilvy & Mather sends our sincerest apologies to both our client and the Cannes Lions International Festival of Creativity. We are deeply regretful of any embarrassment this error in judgement has caused. While our agency has a long history of pro bono work for various causes including rhino horn protection, we do not condone any work done in opposition of the Cannes Lions International Festival of Creativity regulations and guidelines. Our client on this particular campaign, along with many other conservation groups, are doing important work on an ongoing basis to combat the continued problem of rhino poaching. We deeply believe in this cause and Ogilvy Vietnam has pledged to continue to work on a pro bono basis helping any and all NGO’s who share in that belief. Towards that goal, the agency will be hosting a roundtable on the topic, to which it will invite interested NGO’s and other stakeholders to discuss the ongoing problem of rhino horn consumption in Vietnam.
Of course, Ogilvy & Mather Vietnam is not the only shop to return its Lions following questions about a submission not running in-market as presented. Grey Singapore returned the Cannes Lion it won for the “I SEA” app following backlash after the app was removed from Apple’s app store for not working as intended.
To Ogilvy & Mather’s credit, the agency seems to have made the decision to return the dubious awards without any prompting by way of outside controversy or pesky journalists.
Here’s the case study video.
Yesterday, we wrote about a controversial Almap BBDO Brazil outdoor ad for Bayer aspirin, which received a bevy of criticism online for its perceived sexism. The ad in question read “”‘Don’t Worry Babe, I’m Not Filming This’.Mov” — seemingly referring to non-consensual filming.
Earlier today, Adweek reported that Bayer has distanced itself from the work, claiming that Almap BBDO ran the ads with the sole intention of winning awards. Bayer also claimed that Almap BBDO actually paid for the ad to run in “limited placement” in Brazil itself, which the agency confirmed.
“The concept was presented to our local marketing team in Brazil by BBDO as one of several campaigns that the agency intended to submit for this year’s Cannes Lions festival,” Bayer said in a statement. “In order to meet the requirements for submission to Cannes, BBDO paid for limited placement in Brazil. Bayer has not advertised Aspirin through any channel in Brazil for several years. We have asked that BBDO discontinue any further use, dissemination or promotion of this campaign.”
“This was a proactive, local campaign idea that AlmapBBDO brought to and had approved by the local client in Brazil,” an agency spokesperson told Adweek. “The agency covered the cost of media. AlmapBBDO deeply apologizes for any offense caused and takes full responsibility for the creation of the work.”
JWT CCO Ricardo John, who served as president of the Outdoor jury which awarded the ad, issued his own apology to the publication, saying, “The jury, which [included] seven women, did not feel that this campaign, when looked at as a whole, was offensive. Even so, as the jury president, I would like to apologize for those who took it as such.”
Upon learning of the chain of events, BBDO global CCO David Lubars asked Almap BBDO to withdraw all its work from the festival, which they did.
“I learned last night that one of our very own agencies had a pretty scammy ad in the festival, and it won a Lion,” Lubars said from a Debussy Theatre stage. “I told them to return it. Because I don’t want that kind of Lion. BBDO doesn’t want that kind of Lion.”
“All Bayer work created by AlmapBBDO has been withdrawn from the Festival,” added a BBDO network spokesperson, in a statement. “The work was approved by the local client to be run in Brazil. However, the media was paid for by AlmapBBDO, which contravenes the Cannes entry regulations.”
The controversy follows an issue earlier this week in which another ad’s eligibility was called into question. Grey Group Singapore’s “I Sea” app was removed from the Apple Store for not working as intended shortly before winning a Promo and Activation Bronze Lion. The agency wrote in a June 19 blog post that the app “is currently in a testing mode” and will soon be fully operational. Yesterday Cannes Lion issued a press release confirming that it is reviewing the eligibility of the Grey Group Singapore entry.
Earlier this week, we wrote about the Apple Store removing Grey Group Singapore’s “I Sea” app, which subsequently won a Promo and Activation Bronze Lion at the 2016 Cannes Lions International Festival of Creativity. The app supposedly provided satellite footage to users allowing them to “flag” ships which could be distressed refugee boats in an attempt to prevent drownings at sea. Instead it showed the same image to all users, coupled with a weather report from Libya intended to give the impression that what they’re watching is a live feed. Grey clarified in a June 19 blog post that the app “is currently in a testing mode.”
Today, Cannes Lion issued a press release confirming that it is reviewing the eligibility of the Grey Group Singapore entry, “after the veracity of the app was brought into question.” The review in question will be conducted with the agency after the conclusion of the festival. Here’s the brief statement in full:
Review of entry eligibility for “I Sea” app
23 June 2016 – Cannes Lions can confirm a review of the “I Sea” app, created by Grey Group Singapore, after the veracity of the app was brought into question.
The work claimed a Bronze in the Promo & Activation Lions where it was also shortlisted, as well as being shortlisted in the Mobile, Media and Direct Lions.
Following concerns expressed about aspects of its functionality, a review will be conducted with Grey Group Singapore following the Festival.
As a copywriter, you have to appreciate radio advertising, when it’s well done. After all, it’s the writer’s medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a […]
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“Every morning I sit for hours on the beach holding my ether orb.” -Lee Clow The “cult of creativity” that is LA’s ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the “Sold Out” event. Southern California advertising people […]
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Winners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]
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If you’re on your way to Cannes this weekend, AdPulp is happy for you. If you’re not on your way to Cannes to collect your Lion, you can stay up on the festival via various social media outlets detailed in the following infographic created by Ghergich & Co. and ImageBrief.
The post The Quick Guide to Cannes Lions 2015 appeared first on AdPulp.
Daniel Sheppard is a commercial director who’s worked on campaigns for Hershey’s, Jolly Rancher, LG, Sprint, etc. and collaborated with creative teams at Leo Burnett, DDB, Chiat, Ogilvy and more. (In the past, we covered a Mother campaign for Jagermeister on which he served as editor.)
His real passion is comedy in advertising–and this year he wants to reward those he most admires in the “funny ad work” field with Dannes Lions, his own twist on the event at which everyone spends a week in France getting drunk and gossiping about co-workers.
Here’s the video call for entries, which debuted on the Lions’ YouTube page this month:
There will indeed be “100 Real Trophies,” which will go to the agencies/teams responsible for what Sheppard deems to be the funniest ads of the past two years. The image above is a prototype we received from him a few weeks ago.
Sheppard tells us that the Dannes Lions seed started “because every year when Cannes results come out, I always run to see who the winners are–but I’m only interested in the stuff that’s funny. Why isn’t there any [awards program] that celebrates comedy?”
From his own press release:
“For as long as I can remember, I have been fascinated by advertising and the idea of mixing my own body with a lion’s body and turning it into a trophy. This is an effort to celebrate both.”
Sheppard decided to remedy that lack of recognition for funny ads by creating an alternative to the Cannes Festival. He tells us that, while “this is [only] the first year,” the Dannes will be back in 2016. “If it keeps going, maybe it will be a fun thing.”
Sheppard calls his event “the most prestigious comedy award in advertising,” adding, “I guess it’s the only one, but it’s also the most prestigious.”
He tells us that “for the first year, I’m the only judge,” but notes that he would like to recruit some creative directors to help him pick next year’s funniest.
The Dannes homepage tells us that 365 campaigns have been submitted so far–and Sheppard says that he has received work from TBWA, Grey, DDB, BBDO, McCann, Leo Burnett and more since announcing the competitionvia Facebook on June 1st. The submissions to date include work created for Oreo, Skittles, Esurance, Hotels.com, Buffalo Wild Wings, Pepto Bismol, etc.
Some of that participation came directly from mailing key figures within the industry, but Sheppard attributes much of his project’s success to “word of mouth” among creatives.
While Sheppard doesn’t think “there are any specific brands to beat” in the competition, he does believe that certain companies are “doing consistently good work” and names Old Spice, DirecTV, Kayak and Dish. He also mentions “really great breakthrough stuff from brands like Quilted Northern” like Droga5’s recent “Designed To Be Forgotten” campaign.
The Dannes will not include any free food, alcohol, egos inflated by designer drugs, or incidents fit for this blog–but all 100 winners will be listed on its homepage when Sheppard announces his results on June 25th.
Stay tuned, etc.
If you’re sick and tired of the bland, insipid and often annoying pre-roll ads that are commonplace throughout the web these days, the folks at BETC and D&AD have cooked up something worthwhile in the wake of the latter’s 2015 awards show. The parties involved have unveiled the aptly titled “Ad Filter,” which replaces tired pre-rolls with some of the most memorable ads that happen to be past D&AD winners and will likely make you less inclined to hit skip.
The plug-in works for both Chrome and Firefox and once you hit the on switch, the usual bad pre-rolls get blocked in favor of some of the most classic ads in recent times, including Fallon’s Phil Collins-loving gorilla drummer for Cadbury and the Jean-Claude Van Damme split spot for Volvo. Olivier Apers, executive creative director at BETC Paris, simply states, “We wanted to demonstrate that people don’t hate advertising, they just hate bad advertising.” By trying to inspire a little creativity before people watch their video of choice, we say the ads–all D&AD affiliation aside–were wisely chosen.
Credits:
Advertising Agency: BETC / BETC Digital, France
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Art Director: Alphons Conzen, Jonathan Baudet-Botella
Copywriter: Adrian Skenderovic
Development: Cogit
Motion Design: Raphaël Benhamou
Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […]
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Though the event itself is still a few months away, the hype surrounding the Cannes Lions 2015 Festival has already begun thanks to a new campaign from McCann London, which aims to support “investing in creativity” by highlighting some rather underwhelming staffers.
With characters ranging from a VP of marketing above to a producer to a washed-up creative team, the work promoting the annual agency gala (and the need to secure your delegate passes) should provoke spark a conversation on the strength of its self-deprecating concept.
Speaking to The Drum, Cannes Lions director of brand strategy Senta Slingerland says:
“We wanted to stress the point that not looking after your talent is a much more expensive exercise than developing it. Investing in creativity will drive your business forward, and coming to Cannes is the perfect way to do that.”
This marks the second year of Cannes Lions’ relationship with McCann, which also handled press duties for the campaign.
Advertising Agency: McCann, London, UK
Executive Creative Directors / Co-Presidents: Rob Doubal, Laurence Thomson
Creative Director: Mike Oughton
Copywriters: Jess Mallett, Mike Oughton
Art Director: Carl Rapp
Head of Art: Michael Thomason
Head of Design: Gary Todd
Digital team: Andrei Andreescu, Thomas Ilum
Typographer: Gary Todd
Retouching: Rob McDonald / Craft
Managing Partner: Tom Wong
CFO: Saj Manzoor
Strategist: Thomas Keane
Producer: Sophie Chapman-Andrews
Project Manager: Anna Henderson
Editor: Dan Good / Craft
Photographer: Dan Burn-Forti
MUH-TAY-ZIK|HOF-FER scored Audi’s social media account for North America this week.
The agency beat several competitors in order to “continue the Audi legacy of industry-first social media campaigns,” create content, and foster some of that all-important engagement:
Pity the fool who doesn’t drive a #quattro. RT @Snake756: My @audi got a new haircut. pic.twitter.com/6CoLC2ujSw
— Audi (@Audi) February 18, 2015
At the moment, though, we’re more excited about the agency’s win at the first-ever AD2SF Olympics. The shop managed to beat such established parties as R/GA, DDB California, and Deep Focus in what looks like a combination of flip-cup, trivia, and some other unpredictable drinking game.
The purpose was to raise money for AD2SF’s pro-bono Public Service Committee. As Managing Partner Matt Hofherr put it:
“This is the biggest thing that has ever happened to us.”
He meant the trophy.
Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]
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