Idealism Is Not A Bad Word

I like the idea of a Humanitarian Lion, and I know many ad people want to do meaningful work, if only to wipe away the stench away.

What say you, would you, or the agency you work for, take part in something like this? Would your clients?

Webby Awards Emerging With The Industry

Winners in The 12th annual Webby Awards competition have been determined.

With nearly 70 categories, Web Site entries make up the majority of Webby Awards Winners, Nominees and Honorees. According to the Webby Awards, “Some are beautiful to look at and interact with. Others are a testament to usability and functionality. And a handful excel across the board. To be selected among the best is an incredible achievement worthy of praise — and perhaps a little bragging.”

I won’t mention all 70 winners in the Web Site category here, but I will point to a few of interest.

BEST COPY/WRITING: Wired
BLOG – BUSINESS: FT.com Alphaville
BLOG – CULTURE/PERSONAL: PostSecret
CORPORATE COMMUNICATIONS: UPM Forest Life
EVENTS: Got Character
FASHION: Louis Vuitton Core Values
GUIDES/RATINGS/REVIEWS: Yelp
REAL ESTATE: Zillow
SELF-PROMOTION/PORTFOLIO: RED Universe
SERVICES: Blurb
SOCIAL NETWORKING: Flock
PERSONAL WEB SITE: The Whale Hunt

The Webby’s also feature the year’s best Interactive Advertising, Online Film & Video and Mobile. One could spend many hours pouring over the content on webbyawards.com, and it would be time well spent.

ANDY Award Winners

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The 2008 ANDY Award winners have been announced.

The list is short, but sweet. And no real surprises.

Get the Glass is still on a roll, and deservedly.

The interactive fun of Uniqlo makes it’s annual appearance at the awards show, the bastards.

That crazy Norwegian multi-user live commenting thing that Ash showed us a while back made it through. Fun.

And Simpsonize Me has picked up recognition for being a bloody good example of what viral actually is.

Check out the rest of the winners here.

Is A Fake Ad That Calls Itself Out, Still A Fake? Put Another Way, Is This A One Show Winner?

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[via Ernie Schenck]

From Fake Award-Winning Ads To Fake Award-Winning People

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This is nuts. From Brand Republic:

Roger Makak (pictured), the creative ranked number one in Campaign Brief Asia’s recently released rankings, has been exposed as a work of fiction created by Saatchi & Saatchi Singapore.

Speaking to Media, Campaign Brief Asia publisher Kim Shaw said: “From our point of view we’re disappointed that this agency chose to use a false name for work done by someone else.”

According to Shaw, Makak is actually a nom de plume for the agency’s regional creative director Andy Greenaway, who said: “He does exist, but not in the form you might think. He goes bananas sometimes.” Greenaway added that more would be revealed in one week.

“I think they were trying to dupe the whole industry and then come out with some fantastic award concept at the end that would appeal to other ECDs,” said Shaw. “But, of course, because he ended up winning our rankings it’s come out very quickly that this guy doesn’t exist.”

Not sure who the guy pictured is, but wow. I wonder how many headhunters and award show-obsessed CD’s saw this dude’s name and said, “I’ve got to call this guy. With all those awards, he must be the next edgy rock star.”

I’m on the Cannes Cyber Jury 2008.

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The unspeakable favors have paid off. I have been selected as Australia’s representative in the 2008 Cannes Cyber Lions Jury.

Ashadi will also be attending the event side of things, so we’ll be trying to organize some Bannerblog get together to put faces to the banners. SO if you are also attending get in touch.

PS: My mum thought I was getting a trip to Cairns which is understandable as she lives on the Gold Coast and wanted me to visit on my way over. Sorry mum.

Mega Marketers Are Betting On Oscar Sunday

This year, the advertisers are better known than the movies. –L.A. Times

For brands looking to persuade a mass audience, tomorrow night, “Oscar Sunday,” is prime time.

General Motors, MasterCard, American Express Co., JC Penney Co. Inc., Coca-Cola Co., Mars Inc.’s M&M candies, McDonald’s Corp., L’Oreal and others all ponied up $1.8 million to ABC for a 30-second spot, an increase of nearly 6% from the previous year.

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Yet, some would question the investment.

“This year we don’t have ‘The Lord of the Rings’ or any other big blockbuster, nor do we have any great enthusiasm about the host Jon Stewart,” said Kelly O’Keefe, an advertising professor at Virginia Commonwealth University.

“The show is bigger than the individual movie titles,” said Geri Wang, senior vice president for prime-time sales at ABC. “It’s larger than the sum of its parts.”

Indie darling, Juno, was the only film to pull in more than $100 million at the box office last year.

Oneshow 2008 Vitral Videos

I like both of these. I’ve wanted to rumble with a bear suit guy for a while now. I’ll live vicariously through this vid.

This one ends up looking like Amy Whitehouse in the end.

Oneshow 2008 Viral Videos

I like both of these. I’ve wanted to rumble with a bear suit guy for a while now. I’ll live vicariously through this vid.

This one ends up looking like Amy Whitehouse in the end.

Pyper Paul + Kenney Only Wins 56 Tampa ADDYs

We’ve been following Tampa agency Pyper Paul + Kenney’s ADDY tally for a few years now. Apparently, the glory days may be over.

In 2006, they won 127 ADDYS.
In 2007, they won 129 ADDYS.

Looks like this year was a big disappointment, with only 56 ADDYS won. That’s a 57% decrease from last year. From the Tampa Bay Business Journal:

The Tampa advertising agency received 56 awards for advertising produced in 2007.

Pyper Paul won for representing clients such as Metropolitan Ministries, Sweetbay Supermarket, Florida Aquarium, Stinger Systems Inc., Tampa Bay Rays, St. Joseph’s Hospital, Lowry Park Zoo, Touch Vodka, Hooters and Jailhouse Fire.

That’s too bad. Guess these guys have to do something drastic to stop the dropping numbers.

OneShow Deadline Extension

OneShow has extended the entry deadline until February 8th. Enter Now>

Pay special attention to the entry requirements for the two banner categories – fixed and dynamic space, standalone versions / asset files have to be supplied on cdrom

Hopefully this means that OneShow will be distributing the shortlist / winners on CD using the actual ad assets, instead of video capturing them.

Publicis Digital win Publicis Lion Awards for Nestle, Schweppes and Lion Nathan!

Nestle STICK, The Schweppes short film festival and The Speights Great Beer Delivery Win Publicis Lion Awards.

Schweppes Magnifique online at the Schweppes Short Film Festival in Romania.
At the Publicis Lion awards held in Paris last Thursday, Mojo and Publicis Digital Australia and New Zealand, were very successful.
The work was entered by all the Publicis offices […]

One Week Left for One Show Entries!

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There’s just one week left to Enter One Show. Which when you rank it among all the awards out there is in the top 3 you need to enter.

Enter now at www.enteroneshow.org

This year’s judges is a who’s who of the interactive crowd. In fact that’s probably the most solid interactive jury I’ve seen in a while. They’ve even managed to track down four females which is impressives as usually these are sausage fests.

Enter the 2008 One Show Interactive and have your websites, online videos, mobile campaigns and more put to the test. One Show Interactive is the most prestigious award show in the industry, and the judges are some of the most respected and sought after creatives in the industry. They come from all corners of the globe to lift the bar higher by honoring a wide variety of work from multinational advertising giants to small regional shops.

-The deadline for submissions is January 31, 2008.

Winners will be announced during the One Show Festival, which is held from May 6 to May 9 in New York City.

AWARD & ADMA 2007

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Some weird and wonderful work amongst the stuff that’s been awarded at this year’s AWARD and ADMA awards.

Big kudos to Saatchi and Saatchi New Zealand who picked up Agency of the Year, and to Tequila and Host, who had a number of winners peppered through different categories

It seems AWARD certainly hasn’t been easy-going with the pencils, and I’ve heard from one judge who confirmed that it was indeed “a tough year”.

Some of the categories are of course getting even more blurred. Mobile and innovative media? Should that be included here?

More work is spilling out into other sections, which is awesome. Mobile is crossing over into online (and vice versa), and integrated work is becoming the standard rather than the exception.

Hmm.

Well, below are the main winners in the categories that as of 2007, are currently known as “Interactive”.

(Compare to what won at Cannes in the Cyber category here.)

BRONZE – DIGITAL CAMPAIGN, SILVER – ONLINE AD
Only two banner executions picked up anything, and those were part of the follow-up Staedtler The Pen is Mightier than the Mouse campaign by Host.

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BRONZE – WEBSITE
Nicely-told story of the Battle for the Bronchs done by Tequila

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The black character does look a little like Allen Iverson, no?

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BRONZE – MICROSITE
It almost looks like Tenacious D themselves had a hand in The Greatest Website in the World again by Tequila Australia

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BRONZE – MICROSITE
Tight make-your-own-ad for Nike with Kimewaza Battle by Beacon Communications Japan

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GOLD – ONLINE AND MOBILE GAME, SILVER – WEBSITE
ElectroCity by Rivet New Zealand is the kind of game you would have tried to get your school teacher to let you play instead of doing real work. Nicely crafted too.

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BRONZE – INTERACTIVE VIRAL

Golden Compass Daemons by Tequila again. (You might have to dig deep into the Flash for it.)

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BRONZE – OTHER DIGITAL MEDIA

And the Hallensteins Interactive Changing Room by Saatchi’s New Zealand which I believe also won in the newly-created Dressing Room Innovation Category

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Over at ADMA, some of the big winners were the lovingly-crafted Home Sweet As by Host, the Aussie-as Ashes Viral by Tribal DDB and Clemenger Proximity picking up a big tick for “social networking” withV-Raw

A text only PDF of ADMA and AWARD winners can be found here and here respectively. And Campaign Brief, in a great move forward with digital technology, have actually got color pictures of the winners in their PDF round-up.

More work to be posted as we come across it.

Well done to those who won. To those who didn’t, we best get working for next year.

Hotshop Awards 2007

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Australian Creative magazine are again running their Hotshop award for 2007. This time they remembered to include “Digital/Interactive” in the official entry form!

It’s $110 an entry and entries close Jan 23, 2008 so plenty of time to get a sexy looking entry together. Last year there were around 11 interactive agencies who entered. Let’s see if we can boost that up for this year.