Apr
28
Here’s How the White House Correspondents’ Dinner Addressed an Absent Trump
Posted in: UncategorizedBoth the president and a guest comedian were absent from this year’s ceremony.
Apr
22
Kevin Hart Brings Heart, Soul, and a Spirit Tunnel to New BET Awards Spot
Posted in: UncategorizedHart’s company Hartbeat produced the minute-long spot.
Apr
21
NFL, PepsiCo, Accenture Leaders Among 2025 Marketing Hall of Fame Inductees
Posted in: UncategorizedThe American Marketing Association New York will honor seven influential leaders from across industries—including the NFL, e.l.f. Beauty, Accenture, and DDB—in its 2025 Marketing Hall of Fame.
Apr
08
ADWEEK’s 2025 Social Marketing Masters Deliver Results With Boldness, Humor, and Cultural Savvy
Posted in: UncategorizedThe people, brands and agencies showcasing the power of thinking social-first.
Apr
04
Enter ADWEEK’s 2025 Media Plan of the Year Awards Before the Final Deadline
Posted in: UncategorizedGet your submissions in by April 21.
Apr
04
Final Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching
Posted in: UncategorizedSubmissions are due by April 21.
Mar
30
Ticker: The 50th Annual Gracie Awards Honor the 3 Broadcast Networks
Posted in: UncategorizedABC News, CBS News, and NBC News all received five Gracie Awards.
Mar
04
2025 Oscar Ratings Dip to 18.1 Million Viewers
Posted in: UncategorizedOscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year’s independent film-dominated show saw a 7% dip from 2024’s Barbenheimer barnburner. Per early Nielsen fast national ratings, the telecast brought in an average of 18.1 million total…
Mar
03
How Brands Showed Up Behind the Scenes at the 2025 Oscars
Posted in: UncategorizedIt takes a village to make an Oscars ceremony happen. That’s not only true of the hundreds of behind-the-scenes crew members who keep the mammoth show on its feet–it’s also the case for the brands that sponsor Hollywood’s premiere awards event each year. Audiences at home saw those companies’ presence during the commercial breaks, which…
Mar
03
Disney and Hulu Respond After Oscars Streaming Glitches Affect Viewers
Posted in: UncategorizedDue to streaming glitches, Hulu didn’t always bring viewers the best picture in its Oscars night debut. The 97th Oscars on Sunday marked the first time Hulu aired the Academy Awards. After years of linear resistance, Hollywood’s pre-eminent awards show returned to ABC last night along with livestreams on multiple digital platforms, including Hulu, Fubo,…
Mar
03
Exclusive: How Disney and Prudential Surprised Oscars Viewers in New Ads
Posted in: UncategorizedThe race for the Best Picture statue wasn’t the only dramatic narrative playing out on Oscar night. Throughout the evening, viewers have been treated to a four-part mini-movie courtesy of first-time sponsor Prudential. The custom campaign was orchestrated for the financial giant by Disney’s in-house creative studio, Disney Creative. (The Mouse House owns ABC and…
Mar
01
Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Posted in: UncategorizedEven without last year’s Barbenheimer bump, the excitement surrounding this year’s unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show’s 97th edition on March 2. The ceremony will air live on ABC and also stream live on…
Mar
01
Ticker: ABC News to Offer Special Coverage of the Oscars
Posted in: UncategorizedTop of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America’s Robin Roberts will host the primetime special, Countdown to the Oscars with Robin Roberts: A Special Edition of 20/20 at 8 p.m. ET. GMA’s Lara Spencer has been on the ground…
Feb
28
The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance [Updated]
Posted in: UncategorizedEditor’s Note: This post was originally published on Jan. 23, 2025; it has been updated to reflect recent events. It’s Emilia Perez’s world… or at least it was. After years of chasing Oscar’s biggest prize–that elusive Best Picture statue–Netflix found itself back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques…
Feb
28
The Oscars Are the Super Bowl For Brands Targeting Women
Posted in: UncategorizedKatherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body–namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.” Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with…
Feb
22
Ticker: CBS News Tweaks Format of CBS Evening News
Posted in: UncategorizedTop of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form…
Feb
14
Exclusive: SAG Awards Unveils Sponsors for 2025 Ceremony on Netflix
Posted in: UncategorizedThe Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA–Hollywood’s largest labor union and the largest voting body in the awards…
Jan
24
Ticker: Norah O’Donnell Signs off From the CBS Evening News
Posted in: UncategorizedTop of the Ticker: After five years anchoring the CBS Evening News, Norah O’Donnell opened the Eye Network newscast for one last time on Thursday. “This has been an honor of a lifetime to anchor this legacy broadcast,” she said toward the end of the program, adding: “From the bottom of my heart, thank you…
Jan
08
Call for Nominations: The Inaugural AI Trailblazers Power 100
Posted in: UncategorizedADWEEK has partnered with AI Trailblazers to present the inaugural AI Trailblazers Power 100 list. We’re seeking nominations to highlight the talent helping drive AI innovation forward in the marketing and advertising industry. AI Trailblazers is a vibrant platform dedicated to uniting marketers, technologists, entrepreneurs, and venture capitalists at the forefront of artificial intelligence. We’re…
Dec
17
ADWEEK’s 2024 Experiential Award Winners Take FOMO to the Next Level
Posted in: UncategorizedThe aspirations around experiential events have exploded in recent years. Activations used to be confined to physical spaces, and now entire worlds can be built in digital realms like Fortnite. And even physical events have reached ambitious new heights. Now in its sixth year, ADWEEK’s 2024 Experiential Award winners know how to dazzle with interactive…
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