Hasta La Creative!

Advertised brand: 10 Downing Street Pub, Chennai Traffic Police
Advert title(s): Had a Drink? Think!

Advertising Agency: Dentsu India Group

Executive Creative Director: Ashwin Parthiban, Shiv Parameswaran
Creative Director: Rathish P Subramaniam, Sachit Sadanandan
Art Director: Rathish P Subramaniam, Shiv Parameswaran
Copywriter: Sachit Sadanandan, Ashwin Parthiban

Additional credits:
Production House – Silent Picture Company
Director – Mark Manuel
Executive Producer – Balaji Selvaraj
Camera – Anbu Dennis, Vignesh Vasu, Jagadeesh Ravichandran
Assistant Director – Al Hoon
Music – Timothy Madhukar
Sound Engineer – Sean Bout
Post Production – RGB
Offline – Manohar
Online – Mohan
Computer Graphics – Velu

Short rationale (optional):
‘Don’t drink and drive’. Its a message that is so ubiquitous in big cities, it has actually become a blind spot. What this jaded ‘public’ message needed was a personal touch. An emotional connect that would not only make people notice this message, but act on it.
Had a Drink? Think!

The post 10 Downing Street Pub by Dentsu Bangalore appeared first on desicreative.

To help launch Dempster’s new Healthy Way bread, we found some amazing Canadians and brought them some delicious sandwiches. Little did they know that this Feel Good Surprise would include a whole lot more.

Agency: Cundari, Toronto, Canada
CCO: Andrew Simon
Art Director: Jung Ahn
Senior Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
Account Supervisor: Filipe Da Luz
VP Business Director: Kristin Vekteris
Producer: Aggie Brook
Director: Justin Brennon Smith, TouchPoint Films
Editor: Aaron Dark, School
Music: Tyson Kuteyi, TA2
Colour: Tricia Hagoriles, Alter Ego
Post: Michael Bishop, Fort York

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Julia Uzkih
Copywrighter: Ivan Sosnin
Production: Evgeniy Kharchenko
Producer: Ekaterina Golovkina
Additional credits: Anna Kagarmanova
Music: Metric – Lost Kitten

JWT, Brazil have promoted a beautiful action: A choir made by twelve laryngectomy patients, victims of cigarette, have surprised the audience of MASP’s auditorium that was waiting for the USP (São Paulo University) Choir, one of the most famous of São Paulo city. Created for A.C. Camargo Cancer Center, the action was about having the songs “All you need is Love” and “She loves you”, dos Beatles, interpreted by the patients. The objective was to aware people about the main risk factor of larynx cancer: smoking. Accompanied by audiologists from the institution, the patients that integrate the “Sua Voz Choir” (most of them with more than 60 years old) used esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations.

Advertising Agency: JWT, Brazil

Advertising Agency: Innored, South Korea
Director: YK Kim
Executive Creative Director: Minseo
Art Director: SM Park
Copywriter: TJ Yun
Account manager: HG Kim

Advertising Agency: Fahrenheit DDB, Lima, Peru
Chief creative director: Ricardo Chadwick
Creative Directors: Yacub Tabja, Luciano Leone, Sergio Franco, Ricardo Mendoza
Art Director: Gonzalo Limo

A smile changes everything!

On August 9th five well-known Warsaw statues went undergo seemingly small, but significant metamorphosis – they began to smile. Every smartphone user, walking nearby the statues, was able to change their stony faces, by putting on them smiles.

Action of blend-a-med aimed at turning attention to the fact, what big role plays smile in our life. We often don’t pay attention to it, but it is the smile, which makes us feel younger and more attractive. With a smile we win sympathy of the others, we gain friends and increase our chances for professional success. It’s also worth remembering, that smile relaxes us and makes us feel happier – it’s work of endorphins, called hormones of happiness. When we laugh, we stimulate our organism to produce more of them.

We know now, why smile is so important – now the only thing we need to do is smile! Let the smiles of Warsaw monuments inspire us every single day!

Experiment, made possible with Layar application, was performed on five Warsaw monuments: Chopin, Mickiewicz, Mermaid, Colleoni and one of statues from Wilanów Garden. Use of modern technology allowed smartphone users to change their serious, sometimes even sad appearances filling them with happiness and joy. To admire the change taking place in the statues thanks to the smile, one only needs to catch their faces with a smartphone with active Layar application. On the screen of the device appeared alternative, smiling versions of the monuments. That the beautiful smile can change the world around us and the way we are perceived convinces blend-a-med – organizer of the action.

The action began on August 9th. At the very same day passers-by had a chance to admire metamorphosis of Warsaw statue of Bartolomeo Calleoni. On the serious face of venetian condottiere, whose monument stands in the courtyard of Academy of Fine Arts in Warsaw, wide smile was settled. For seven days changed face of the monument inspired passer-by’s to drop stony face and to smile more often.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Copywriter: Marta Hermanowicz, Konrad S?onecki
Art Director: Jacek Gierlasi?ski
Account Director: Teresa Szab?owska
Photographer: Bartosz Morawski, Anna Wydro, Anna Caban

Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International.

Advertising Agency: Tabasco, Kyiv, Ukraine
Creative Director: Alexander Smirnov
Art Director: Yevgen Ovchar
Copywriter: Anastasia Borovik
Producer: Tatyana Kurmaz
PR-manager: Veronika Velichko
Junior PR-manager: Iryna Sitalo
Supporting BTL-agency: Full Contact
BTL Director: Nataly Matus
BTL Manager: Anna Getmanenko
Production studio: 2332
Producer: Yuliya Danylyshyna
DOP: Sergey Morgunov, Yuriy Semenyuk
SMM Buiro: Pro Assistance
Client Service Director: Vesta Gunchenko
Director: Yuriy Shishkovskiy

Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Directors: Tomás Lavagno, Javier Pizarro
Copywriters: Miguel Dianda, Italo Canepa

“Closer than you think”.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer, Ulf Henniger von Wallersbrunn
Art Director: Hugo Moura, Hans-Juergen Kaemmerer, Mark Werner, Vanessa Violante, Xenia Arro
Photographer: Tim Thiel, Reinhard Dirscherl, Getty Images, Corbis
Agency Producer: Netti Weber
Digital Artwork: Sebastian Koehler
Chief Creative Officer: Andreas Pauli
Artbuyer: Sabine Patze