Prime TV Sharknado: Giant Fish-Hook

Advertising Agency: Draft FCB, Auckland, New Zealand
Executive Creative Director: James Mok, Regan Grafton, Tony Clewett
Art Director: Rob Banks
Copywriter: Carl Lough
Group Account Director: Toby Sellers
Account Director: Sally Willis

BMW: Art Auction

Good design, much like art, isn’t just aesthetics; it’s also a feeling. With this in mind, we invited three Canadian photographers, in collaboration with the Scotiabank CONTACT Photography Festival, to shoot the world from inside a moving BMW. Much like a BMW engineer, each photographer set out to capture a particular emotion while portraying his unique definitions of freedom. And while each photographer was driven by his surroundings, one thing is certain: the world looks a lot more inspiring from inside an artfully designed BMW.

Advertising Agency: Cundari, Toronto, Canada
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Photographers: Jay Shuster, Eugen Sakhnenko, Johan Hallberg-Campbell
Group Account Director: Daryn Sutherland
Account Supervisor: Devon Feyen, Siobhan Doyle

Carlsberg: #Relivewtp

In honour of ‘Where’s The Party? by Carlsberg – feat. Axwell’ an exclusive and long-awaited aftermovie was released yesterday with a special monument outside the Maritime Museum in Stockholm, where the world’s greatest party took place August 31st. The only way to be the world´s first to access the film was to actually go there in a physical shape.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
Event: Perfect Noise
PR: Cohn & Wolfe

Road Safety Russia: BuckleUp!

Road traffic accidents are a major problem in Russia, but this awareness campaign from the creative agency Zavod changes how Russians use seat belts and in turn, saves lives.

Advertising Agency: Zavod Consulting, Moscow, Russia
Creative Director: Svetlana Smirnova
Art Director: Mikhail Razgulyaev
Copywriter: Yakov Krivitsky Designer: Julia Fadeeva
Owner & General Director: Natalia Agre
Strategic Planning Director: Vadim Melnikov
Strategic Manager: Revskiy Alexander
Client Service Director: Alexandra Sidorenko
Account Manager: Maria Novikova
PR Director: Anastasia Bakhmutova
PR Manager: Ekaterina Kuznetsova

LIDL: The live social grill

A live video feed from a bbq 24 hours a day. Every now and then the grill gets filled with steaks and meat products. The rules are simple – be the first to grab a steak from the grill – and it’s yours! The exact product you tagged yourself on gets packed and sent to your house in 45 minutes.

Advertising Agency: MRM Worldwide Romania
Chief Creative Officer: Nir Refuah
VP: Ionela Buta
Art Director: Vlad Macarie
Copywriter: Mihaela Coman

Unilever Cornetto: Cornetto Love Plane

Advertising Agency: Lola / Lowe & Partners, Spain
Executive Creative Director: Chacho Puebla
Global Creative Director: Francisco Cassis
Copywriter: Martín Feijoó, Nicolás Gómez Cal, Francisco Cassis, Chacho Puebla.
Art director: Gilberto Barros, Fred Bosch, Himar Ordoñez
Client contact: Alberto Di-Leo, Barbara Cavicchia, Elvira Tirone
Client Service Director: Daniele Cicini
Global Account Director: Tom Elliston
Account Supervisor: Beatriz Moreno
Account executive: Laura De Benito
Digital Production Director: Asier García
Producer: Marie Gilot
Production company: Deseif
Deseif team: Federico Calderón, Carmelo Barberá, Rodrigo Cantalejo

Denkwerk Berlin: Blankspot Project

Advertising Agency: denkwerk, Berlin, Germany
Creative Director: Jochen Schlaier
Creative Director: Patric Schaefer
Copywriter: Rasmus Andersson
Art Director: Peter Eriksson, Julius Müller
Project Manager: Danilo Manca, Lea Gschwind
Photographer: Chris Baur, Truestarz Cologne, Matthias Miemczyk,Skor82, Gregor Kuschmirz, Alexander Mitzkus
Music: Pure Doze (Too Strong), Minimal-Orchestra & Bedlam Mind,
PressPlay , Brenna , Don Tone

Brand24 – IKEA: We welcome a new client

We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company’s founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

Advertising Agency: Brand24, Poland
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski

Miami Ad School: 9/11 Forward. Together.

Street art on traffic lights honors the victims of 9/11

On this morning of 9/11, pedestrian traffic lights around New York City have taken on a whole new meaning. The stop symbol is no longer in the shape of the familiar hand, but has been modified to resemble the fallen twin towers. Underneath it a message reads: “9/11. Forward. Together.”

Six international advertising students from Miami Ad School are behind this creative guerilla project:

“We wanted to create something different to show people that sharing the memory of 9/11 makes us stronger. We will never stop moving forward and we will never be alone. That’s what the connection between the two towers and the walking man symbolizes,” they explain.

The signs have been spotted all over Manhattan and Brooklyn in busy areas such as the Financial District, Union Square and Bedford Ave in Williamsburg. If you want to catch a glimpse of the artwork you better hurry up because we don’t know for how long they will get to stay up.

Advertising Agency: Miami Ad School, New York, USA
Creatives: Vittoria Tonelli, Helena Olsson, Ece Ciftci, Khoi Phan, Alejandra Garcia, Ana Lucia Lopez Espinoza

IKEA Sweden: Popup Opera

Advertising Agency: Futurniture, Stockholm, Sweden
Account executive: Jakob Lind
Creative Director: Fredrik Nilsson
Art Director: Hanna Meijer
Copywriter: Björn Wigenius
Photographer: Fredrik Andersson
Producer: Nasim Kabiri
Opera-singer: Sami Yousri

Lexus IS Hybrid: Trace your road

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art director: Giulio Frittaion, Michele Sartori
Copywriter: Massimo Paternoster, Tommaso Zago
Account: Monica Cassano, Chiara Torelli
Head of Tv: Raffaella Scarpetti
Producer: Ella Elliott
Production Company: Movie Magic
Director: Alan Bibby – Logan
Generative Visuals, Projections and Interactivity: Fake Love
Original music: Alessandro Cristofori, Diego Perugini
Sound design: Top Digital

MINI: Salutes

Advertising Agency: Iris Worldwide, London, United Kingdom
Executive Creative Director: Shaun McIlrath
Deputy Creative Director: Dave Newbold, Jim Eyre
Art Director: Jim Eyre
Copywriter: Dave Newbold, David Feldman, Shaun McIlrath
Account Director: Nicola Malcolm
Designer: James Butt
Account Manager: Sian Patrick

Europe Mall: Doggy Style

Short rationale: Europe Mall is a premium mall that uses individual approach to every client. And the way to client’s heart lays through … his pet.
In collaboration with fashion designer Nastya Khokhlova (Kh) we developed the unique pair T-shirts for clients and their four footed friends.
The master was honourably wearing a portrait of his favourite pet on his chest.
And the dog’s T-shirt contained advertising:
“In our clothes you don’t look as nice, as your pet. But you need it more. Europe mall.”
Stylish design + the most trusted source of communication = customers’ loyalty increasing + four footed outdoor advertising.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Photographer: Ekaterina Demidova
Additional credits: Kate Bamby, Evgeny Harchenko, Maria Samoilina, Nastya Khohlova

LG TV 84?: Meteor prank

Advertising Agency: Grupo:Link, Santiago, Chile
General Creative Director: Carlos Rodríguez Bacigalupo
Creative Director: Cristóbal Santelices
Art Director: Juan Pablo Fernandez
Additional credits: Paraíso Films

Teach for India: A pack of education

Introducing “A pack of education”, a cigarette vending machine turned into a donation box. Next to the brands displayed on cigarette vending machines we will add a “pack of education” label, allowing customers to easily donate their money for a pupil’s education. Through a link on the receipt they can get in touch with the child they helped. This simple mechanism will help Teach for India turn a bad habit into something good. Education.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Johannes von Liebenstein
Art Directors: Clara Sánchez, Nadim Razzouk
Copywriter: Moritz Schäfer

Nike Free Flyknit: Live Knitting

The Nike Free Flyknit combines the second-skin fit of Flyknit construction and ultimate flexibility of Nike Free. Over the course of a 10-day live installation on a prominent billboard in Shanghai, the sock-like Nike Free Flyknit was “knitted” thread by thread over a bare foot by four installation professionals.

Advertising Agency: Wieden + Kennedy, Shanghai, China

Znak.com: The Truth is dangerous

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Egor Gavrilin, Alexandr Solodky

Ford: Looking for Champions

Ford Portugal is looking for the next soccer champion. To comunicate this, they placed a Cup in the middle of the street and challenge people to try and lift it. But there was a catch…

Advertising Agency: Wunderman, Portugal
Creative Supervision: Luís Coelho
Art Directors: Andreia Constantino and Paulo Ramalho
Copywriters: Luís Coelho and Bob Ferraz
General Manager: Jorge Castanheira
Account Director: Olga Orfão
Project Manager: Susana Gonçalves
Production Director: Miguel Figueiredo
Production Executive: José Maria
Production Assistants: Isabel Lyra and Hagna Dutra
Filming: André Dinis Carrilho, Nuno Neves and Diego Cunha
Edition: André Dinis Carrilho and Bob Ferraz
Music: “Ford Fado Blues” (Miguel Cervini and André Rodrigues) and “Time to Go” (Glockenwise)
Approval: Pedro Monteiro

Audi: Australia. Land of quattro

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, TV commercial – designed to be instantly and infinitely remixable from the comfort of your couch.

Advertising Agency: Holler, Sydney, Australia
Creative Director: James Theophane
Art Director: Ben Heath
Copywriter: John Gault
Director: Yanni Kronenberg

Nissan: Suggest an Arrest

Advertising Agency: Memac Ogilvy, Beirut, Lebanon
Creative Director: Moe Minkara
Art Director: May Fawwaz
Copywriters: May Fawwaz, Malek Baddreddine, Christian Safi
Additional credits: Frame Nation Production