Hasta La Creative!

In the weeks before Christmas, Bahnhofstrasse in Zurich glitters with pretty displays. On December 3, however, special mannequins with physical disabilities are shown in the windows of the fashion stores WE Fashion, modissa, PKZ, Schild and Bernies. They may be missing an arm or sitting in a wheelchair, or perhaps one has a malformed spine. The campaign is entitled “Because who is perfect? Get closer.” and is designed to provoke reflection on the acceptance of people with disabilities. A film by director Alain Gsponer shows the development of the campaign, from the measuring of the participants to the mannequins being displayed in the stores on Bahnhofstrasse. In 2011, Gsponer directed the successful bear commercial for Pro Infirmis, which has now been viewed over four million times. Dave Thomas Junior contributed the music for the new work. The piece Lost at Sea was newly arranged specially for the Pro Infirmis film.

Advertising Agency: Jung von Matt/Limmat, Zurich, Switzerland
Executive Creative Director: Alexander Jaggy
Art Director: Daniel Serrano
Copywriter: Samuel Wicki, Mateo Sacchetti
Account Director: Marco Dettling
Graphic Designer: Lukas Frischknecht
Agency Producer: Sarida Bossoni, Illonka Gaillard
Account manager: Roman Meister, Danijel Sljivo