Hasta La Creative!

Advertising Agency: JWT Tunis Executive Creative Director: El Zoghlami Ahmed Art Director: Aziz Benamara Copywriter: Safa Guitouni Business Director: Mahjoub Ahmed Account Manager: Ben Hadjali Neila Account Executive: Ben Miled Planner: Hazem Kaddour Via [AdsOfTheWorld]

Ogilvy Argentina developed for Coca-Cola a new way to surprise parents on Christmas. Nobody better than the company, who shared with people every Christmas, to keep the spirit and the magic alive, despite ages. Coca Cola decided to bring Santa to the traditional Christmas action that usually takes place in malls. A special line was prepared for the adults with a 2.19 mts. height Big Santa, waiting for grown ups to make them feel the magic once again.

Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Javier Mentasti, Maximiliano Maddalena
Creative Team: Tomás Lavagno, Miguel Dianda
Agency Producer: José Cardelli, Martín Cecchi
Account Team: Karina Aiello, Barbara Storey
Production Company: Blue Films
Director: Gonzo Llorente
Executive Producer: Gonzalo Fontana
Postproduction Company La Sociedad Post

What is the one and only essence of a high performance outdoor brand like Mammut? – The mountains, climbing, the highest mountain ever? The campaign starts with city lights and radio challenge requesting the Mammut target group to participate in a climb of the highest building in Cologne – the 165 meter high Cologne tower close to the new Mammut store. Many aspiring participants entered, but only two could be selected. The climbing challenge would begin between the two semi-finalists who had to successfully complete three tasks successfully as sleeping in a porter ledge on the Mammut store wall (outside). Based on the points gains from the tasks a winner would be chosen to climb the Cologne tower. There can only be one winner and there was. A girl named Heidi had won the challenge and accepted the challenge of climbing up the cologne tower under supervision of an expert top Mammut mountain guide from Mammut’s own alpine school. 165meters up Heidi and her guide planted the Mammut flag on top of the highest point in Cologne. The entire campaign and promotion was broadcast live radio and streamed to via official Mammut blog and Facebook site.

Advertising Agency: Mr Creative Rebel, Munich, Germany
Creative Director: Dominik Heinrich

The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com

Advertising Agency: Happiness, Brussels, Belgium
Account Management: Alan Cerutti
Creative Managements: Peter Ampe, Isabel Peeters
Concept provider: Patrick Glorieux
Copywriters: Patrick Glorieux, Quentin Watelet
Head of Art: Cecilia Azcarate Isturiz
Graphic Designers: Jeremy Vandenbosch, Margot Populaire
Video Director: Bob Jeusette
Producer: Bart Vande Maele
Online Producer: Stijn Van Velthoven
Online Production: BLISS Interactive
3D Design: Indianen
Build Up: Rein Cosaert

Advertising Agency: Ogilvy & Mather, Chicago, USA
Art Director: Brian Thibodeau
Copywriter: Bill Wanek
Music Composer: Emoto
Sonic: Dean Hovey

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.

Advertising Agency: Tribal DDB, Toronto, Canada
Managing Director: Andrew McCartney
Account Lead: Kaezad Nallaseth
Strategy: Jason Chaney
Creative Director: LP Tremblay
Technology Director: Joe Dee
Associate Creative Director / Art Director: Mara Binudin
Associate Creative Director / Copywriter: Ryan Lawrence
Director of Production: Catherine Kim
Agency Producer: Luc Quartarone
Designer: Roger Dario
Tribal Developer: Paul Sham
Other Developers: Moment Factory, Igniter, Dana Brousseau, Rob Etmanski
Media Company: Mediacom
Media Lead: Chris O’Hara

Problem: Make people living in apartment buildings aware of BGS home security systems.

Solution: We decorated apartment doors with a life-size poster that would create the illusion that the place has been devastated by thieves. We used a special glue that didn’t cause any damage to the door and was easy to remove.When approaching the door, people would understand it’s an optical illusion and see a sticker on the door knob reading: “Make sure this never happens. BGS” and the website.

Results: The poster impacted both the actual owners and their neighbors. Some home-owners even chose to keep the poster on for several weeks.The poster became the talk of the neighbourhood and people who would have never considered home security services before, started contacting BGS.

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Eugen Suman
Account Director: Lavinia Florea

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Helen Sze
Copywriter: Vivian Ho
Art Director: Frankin Chan
Associate Creative Director: Boris Lau, Houston Lau
Photographer: Man Ching

“Only cowards beat their child.”

The problem: Every year, approximately 30.5% of children are abused or neglected, but less than 1% of incidents are reported. Ignoring child abuse makes it more acceptable.

Solution: Our specially designed human punching bag will be hung in busy public areas to highlight the problem of child abuse and help correct the widely held misconception that “Children can never be successful if you do not beat them”. This graphic display will not only educate the public on the rights of children but also remind them to be alert to child abuse and report it.

Advertising Agency: Linkus, Beijing, China
Creative Directors: Polar.qiao, Zhanfeng Sui, LiangYu Lu, Zhenquan Gao
Art Director: Polar.qiao, Zhanfeng Sui, Guannan Tao, Zifeng Jin, Dongwei Zhang
Copywriter: Lifang Tian, YangJing, Gentrad
Photographer: Hui Jing

Advertising Agency: Priroda, Moscow, Russia
Creative: Oleg Izosimov
Copywriters: Oleg Izosimov, Anna Lukyanova
Production: Anton Druzhkov, Pavel Evlahov
Director: Oleg Palchinsky
Account manager: Marfa Nekrasova
Operator: Ruslan Paushu, other superoperators
Editors: Ruslan Paushu, Evgeniy Kuzin
Published: November 2011