Hasta La Creative!

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Rafael Campos e Eduardo Batistton
Art Director: Luiz Henrique Galbiatti
Copywriter: João Gandara

A live concert where the electricity used by the instruments and speakers is generated by the excitement of the audience.

Advertising School: Escola Cuca, São Paulo, Brazil
Creative Director: Kleber A. Fonseca
Art Director: Romulo Caballero
Copywriter: Lui Lima

Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Chad Borlase
Art Director: Kevin Filliter
Writer: Aaron Chown
Account Supervisor: Kaitlin Doherty

Challenge: Raise awareness on the consequences of drinking and driving.

Strategy: Surprise drivers in an unusual and unexpected way.

Solution: On a Friday night, while people were having fun at bars and clubs, we put a handicapped sticker on cars parked at streets that are famous for their nightlife. When returning to the their car, drivers were surprised by the sticker and tried to remove it. What they did not know was that removing the sticker they reveal a second message placed below the first sticker, raising awareness on the risks of drinking and driving: “Gonna drive after drinking? You’d better keep this sticker. Call a cab and have a safe journey home.”

Advertising Agency: Competence, Brazil
Creative Directors: Thiago Ferreira, Marcos Hubner and Eduardo Axelrud
Copywriter: Caio Turbiani
Art Director: Jaciel Germano
Agency Producer: Taciana Lima
Art Buyer: Lea Macedo, Janine Xavier
Production Company: Estúdio Aluísio
Director: Mateus Philippi

Advertising Agency: P4 Ogilvy & Mather, Panamá
Creative Director: ?Jonathan Lasso
Art Director: ?Roberto Perez
Copywriter: ?Humberto Alvarado, Jonathan Lasso, Dennis de Icaza
Illustrator: Simon Atencio
Director: Juan Pablo Caballero ?
Editor: Tania Alvarado ?
Music: Mr. Saik

Advertising Agency: Publicis, Zurich, Switzerland
Chief Creative Officer: Thomas Wildberger
Executive Creative Directors: Roger Ruegger, Ralph Halder
Senior Art Director: Conny Jaeger
Copywriter: Ivan Madeo
Film Production: Frame Eleven, Lukas Waelli / Condor Films

Lucy activewear, a designer and manufacturer of women’s activewear owned by VF Corporation, has partnered with creative agency mono to invent the lucy light forest: a unique, interactive light and sound experience and accompanying digital extension. The program is debuting with an installation along Boston’s historic Charles River Esplanade River Run that will run through October 13. The solar-powered, motion-activated installation – the first work to come from lucy’s partnership with mono – aims to celebrate movement and the women who love it by transforming daily exercise into a magical and awe-inspiring experience.

Advertising Agency: mono, USA
Production Partner: Pixel

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: BJ Galinato, Nhat Linh Pham, Dang Thuong Do
Copywriter: Mike Ramsy
Photographer: Dang Thuong Do
Producer: Xuan Nguyen
Account: Alfred Leitao

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: BJ Galinato, Bao Chau Ngo
Copywriter: Mike Ramsy
Photographer: BJ Galinato
Producer: Xuan Nguyen
Account: Alfred Leitao

Ogilvy Chicago’s latest spot in their “People Who Get It” campaign for CDW features Charles Barkley, Doug Flutie, and a technologically advanced stadium without a team.

In the spot, Jim Gordon takes you on a tour of Gordon and Taylor stadium, a domed football stadium he touts as “the most technologically advanced stadium in the world,” thanks to CDW. Features include “3,000 screens, stadium-wide wi-fi, seamless POS systems and a cloud infrastructure solution.” The funniest moment of the spot comes right after this list of features. “Do I know what those are? Not exactly,” Gordon admits. “But they sound impressive.” This should hit home with a lot of people who fall a good deal short of IT expert, myself included.

Over the course of the spot it’s revealed that Gordon has the perfect stadium, a half-time show, cheerleaders, a mascot, Charles Barkley and Doug Flutie on board — basically everything he needs, except a team. He seems to get more and more panicked about this as the spot goes on. Looks like Flutie may have to QB himself. The spot is fun and lighthearted, although I wish Barkley had more lines as he has a good comic presence. I wouldn’t be too surprised to see a follow-up spot

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