Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com–sites that have been flagged by the National Center for Missing & Exploited…
Prime Election Day: Amazon’s Prime Video streaming service has officially thrown its hat into news coverage. As Puck’s Dylan Byers reported weeks ago, Prime Video has struck a deal with former NBC News anchor Brian Williams to helm special election night coverage that will free to watch for Prime Video subscribers. Election Night with Brian…
After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day…
2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. Now, the natural question is: What’s next? While we don’t have a proverbial crystal ball, we do have expert sources. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Their ten…
With the audiobook market set to hit $35.05 billion by 2030 and a podcast explosion that simply won’t quit, Amazon wants your ears. That’s why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible. Jurevics joined the company in 2019 to oversee its international business. She has spent…
Oscar-winning director and actor Taika Waititi has a way of finding the heart of any given scenario, which is a major part of how he’s won over so many fans throughout his two-plus decades as a performer. For Amazon’s 2022 holiday campaign, he’s bringing that sense of kindness and optimism to a touching story about…
With brands pulling back on advertising during this period of economic uncertainty, Snap, Meta and Alphabet have all reported disappointing third quarters. “We are finding that our advertising partners across many industries are decreasing their marketing budgets, especially in the face of operating environment headwinds, inflation-driven cost pressures and rising costs of capital,” Snap wrote…
As it experiments with checkout-free and pay-by-palm technology to streamline the shopping experience (and maybe collect some additional user data), Amazon is expanding its accepted payment options to include the digital wallet Venmo. While details were unclear as to when exactly the functionality will be available, the ecommerce giant noted that Venmo will “start to…
There was a time not long ago when Christmas d?cor before Halloween–or even Thanksgiving–made many consumers balk. But following the upheaval of the last two years, it’s fair to say shoppers are increasingly comfortable seeing Santa and the Mensch on a Bench alongside pumpkins. Retailers, of course, are more than happy to oblige. Take Amazon,…
When 2019 Beacon Award winner Eva Longoria launches a new venture, it’s usually serious business. And yet, when the actor, producer, director, cookbook author, activist, philanthropist and entrepreneur debuted her new cookware line, she chose a moniker evocative of the joy she hopes it will bring through the meals it helps create. Risa, which is…
The Jetsons cartoon series premiered on Sept. 23, 1962, featuring the eponymous family living in the high-tech future of 2062. Most memorable, perhaps, was Rosie the Robot, the family’s android maid. And while we are still 40 years away from the period depicted in the show, we still haven’t seen anything close to Rosie 60…
Welcome to the 2022 National Football League season, when brands begin their slow march through the schedule toward the big payoff at Super Bowl 57. The biggest game in all of sports marketing is just beginning. In 2021, more than 25 million people watched the NFL’s Thursday night kickoff game. That made it the seventh…
Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC’s Digital Commerce Index, or dComm Index for short, can help explain why. Here’s how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with…
Age: 26 Claim to fame: Eva Reign is the breakout star of Billy Porter’s directorial debut, Anything’s Possible, the coming-of-age story of a trans teenage girl, now streaming on Amazon Prime Video. Base: Brooklyn, New York Instagram: @msevareign What is the first form of media you consume in the morning? I start my days off…
Prime Day came at a fortuitous time this year for both Amazon and the millions of shoppers looking for bargains to offset the stress of historic inflation. And that’s led to the biggest shopping event in Amazon’s history, which ended at midnight today. According to the DTC giant, shoppers bought more than 300 million items…
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it’s going to be more expensive due to supply chain issues and inflation, which, at 9.1%, hit a 41-year high this week. According to the National Retail Federation, 84% of shoppers expect to see increased prices this shopping season,…
Amazon’s 48-hour Prime Day sale runs July 12-13, and the ecommerce giant is building buzz for its Amazon Glow system, which will be 55% off during the sale, with a spot featuring reality TV star Kris Jenner and her granddaughter Dream Kardashian. Amazon Glow is an interactive projector and video calling device that launched in…
To promote its Prime Day 2022 sales event, set for July 12 and 13, Amazon has dedicated more resources to a group of people who just keep growing in influence: influencers. For the first time ever, the ecommerce giant secured a handful of event spaces and filled them with merchandise set to go on sale…
In Greek mythology, Proteus was a prophetic, shape-shifting god. At Amazon, Proteus is a fully autonomous warehouse robot that can operate in the same space as human employees. The robot–which, unlike its predecessors, will not have to be confined to a specific area, will instead move around warehouse employees thanks to “advanced safety, perception and…
CANNES, France — For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes’ famed Croisette, Amazon chose…
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