Hasta La Creative!

NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans.

As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.)

Yesterday we received several tips about ways in which the Ogilvy New York office is celebrating the event: one tipster writes that the reception area is “decked out with flags of the 16 nations of NASCAR drivers” while another (who may well be the same person) claims that someone at Ogilvy has been “handing out moonshine on behalf of [the new campaign].”

The agency also wants its employees to participate in the UGC version of the “battle” by creating profiles and registering as members of the Ogilvy Nation.

While we regret missing the “battle of nations” deadline and the moonshine (if it did indeed exist), we do have an internal email from president Adam Tucker after the jump.

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New Career Opportunities Daily: The best jobs in media.

Today in Pitches That Worked news, WWM or We Were Monkeys is an agency based in Montreal.

Yesterday they sent us a video that their creative team made in order to promote the agency. It is very, shall we say, interesting.

(We would warn you that it’s NSFW but you all work in advertising, soooo….)

Well, then. After watching that clip we had questions — many burning questions.

Thankfully, a WWM spokesperson answered our queries, though you’ll have to click through to read the answers and click here if you want to see the creative credits..

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New Career Opportunities Daily: The best jobs in media.

In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.

They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign.  “Who I Live For”  puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. (more…)

New Career Opportunities Daily: The best jobs in media.

Budweiser teamed up with AKQA for a new social campaign allowing Facebook users to send beers to their buddies via the social media outlet. While right now the service is exclusive to those living in Chicago and Denver, it will soon roll out nationally.

The campaign debuted with a pilot on Facebook, in feeds for adults 21 and older in Chicago and Denver. Facebook users in those locations (and soon the rest of the country) will be prompted to share  a Budweiser with a friend when wishing them a happy birthday or celebrating other occasions. If they choose to share a Budweiser, the friend will be sent an online voucher, to be redeemed at a local bar or restaurant (with a valid ID). The service functions without any type of external download, as users are simply “taken to a customized mobile or desktop experience to send or claim a beer.”

“Beer is the original social network,” said Lucas Herscovici, Anheuser-Busch vice president of consumer connections. “This new campaign focuses not on a gift certificate or credit, but on bringing people together to celebrate life’s most anticipated moments. Whether you’re toasting your birthday, a job promotion, an engagement, or simply the end of a long work week, we want to encourage everyone to bridge the physical and digital worlds by allowing you to send your friend a beer over Facebook.”

New Career Opportunities Daily: The best jobs in media.

Sid Lee has announced the promotions of Tom Koukodimos and Jeffrey DaSilva to the positions of executive creative directors, jointly taking creative leadership of the agency’s Toronto office. Koukodimos and DaSilva have served as creative directors at Sid Lee since arriving in 2012 and 2013, respectively. Executive Creative Director Dave Roberts is leaving Sid Lee Toronto after four years, in order to return to Sid Lee Montreal for a new global assignment.

Tom and Jeffrey were behind such recent work as the “We the North” campaign for the Toronto Raptors and “It’s a Bloody Big Deal” for Toronto FC. In their new positions, the pair will oversee creative leadership on all Toronto accounts, including Coca Cola Canada, Maple Leafs Sports & Entertainment, Post Media, Google Canada, Marks, Sport Chek, PC Financial and TJX Canada.

Prior to joining Sid Lee, Tom was a creative director at Cossette, working on McDonald’s. Jeffrey worked on Google at Mullen in Boston before returning to Canada to join Sid Lee in 2013. (more…)

New Career Opportunities Daily: The best jobs in media.

Havas Worldwide, Helsinki has launched a new PSA entitled “The Breath Holder.”

In it, we see a young kid practicing holding his breath. Each time, he seems to make it a bit longer, and keeps track of his times. At first it may seem like he’s doing this out of boredom, or perhaps to make a go at the record, but his real reason is revealed at the conclusion of the spot. We won’t give anything away, but you can check out the clever 60-second spot for yourself above. (more…)

New Career Opportunities Daily: The best jobs in media.

Blast Radius continues its “My Town My Tracks” campaign for ASICS’ Onitsuka Tiger, promoting the Harandia MT,  “a sneaker-boot inspired by winter running and crafted for the colder months in an urban environment.”

In the last installment of “My Town My Tracks,” Blast Radius focused on Erik Garbo, a student of Italian and Japanese descent living in Milan. This time, Blast Radius focuses on its own city, Amsterdam, and Tosao, a young entrepreneur of Japanese and Dutch descent. As in previous installments of the campaign, Tosao takes viewers on a tour of his neighborhood — De Jordaan, in the northwest section of the city — while introducing his friends and favorite hangouts.

“Onitsuka Tiger is a brand for all seasons and this is evident in our AW14 models,” said Lisa Hogg, Onitsuka Tiger’s head of brand management. “We present our new collection in Amsterdam, a city of cultural secrets where every street, canal and courtyard has a story. Tosao’s My Town My Tracks through De Jordaan reflects our brand values and belief in individuality and urban culture.”

In addition to the video, the campaign also includes print elements, with stills captured by photographer Fleur Bolt, and social components on Twitter and Instagram. (more…)

New Career Opportunities Daily: The best jobs in media.

GSD&M has a new campaign for the Air Force, bringing back the slogan “Aim High,” after a fifteen year absence.

The campaign, entitled “American Airmen,” launched Monday with two spots and a website. In “New Frontiers,” Airforce Chief of Staff General Mark A. Welsh III becomes the first Air Force general to be featured in an advertisement. The 30-second spot seeks to inspire with a celebration of technological innovation from the Air Force, such as breaking the sound barrier, and space exploration. “America’s Future,” meanwhile, draws on U.S. Air Force Academy commencement speeches from former Presidents John F. Kennedy, Ronald Reagan, Bill Clinton and George W. Bush.

The campaign also includes online video content entitled “Barrier Breakers’ hosted on the Air Force website, and a multi-platform digital media buy, which will make the Air Force the first military branch to partner with PlayStation via a link on the PlayStation store menu. It will also make use of mobile advertising platform TapJoy and Spotify, where “users will view ‘Barrier Breakers’ video content while a custom playlist generator suggests music based on their current selections.”

The campaign arrives as the Air Force faces bad publicity for its decision to deny reenlistment to an atheist airman for refusing to sign an oath including the phrase “So help me God.” (more…)

New Career Opportunities Daily: The best jobs in media.

Ogilvy unveiled a new “Morning Anthem” ad for IKEA, the latest in the deluge of advertising from the brand in recent weeks.

The 30-second spot focuses on bedrooms and bathrooms and how the retailer can help make your morning rush a little less stressful. It does a good job of incorporating IKEA products like “organized wardrobes that help you pull it together” and a bathroom organizer that gets “big families out the door” into a peak at the morning routines of a couple of busy families.

The focus on mornings, bedrooms and bathrooms stems from a study IKEA conducted into the morning routines in eight major cities, which has informed all its recent morning-focused marketing, such as SMFB’s “Where Good Days Start” interactive campaign. Accompanying the new spot is a campaign extension called “First :59,” including a website hosting advice from bloggers and designers on how parents can make their mornings easier, as well as a “First 59? Pinterest board.

New Career Opportunities Daily: The best jobs in media.

Nestlé brand Stouffer’s Lean Cuisine is handing off its creative business to Grey New York, following a review that also included 360i, Santo and incumbent agency JWT New York, Adweek reports. According to Kantar Media, the brand spent $30 million on measured media last year, down from $33 million in 2012.

JWT New York won creative duties on Lean Cuisine back in 2011, following its split with Havas Worldwide (then Euro RSCG) in late 2010, after over ten years with the agency. Adweek initially reported the review back in June. The review was just the latest shake up for Nestlé, which is also in the process of searching for an agency for a new corporate image effort, as well as conducting a digital review, as the company attempts to shift to a perception as a “health and wellness” company. It also follows the company’s decision to award its U.S. media and planning business to WPP’s GroupM media group last year. Both Grey New York and Nestlé declined comment to Adweek on the agency’s appointment.

New Career Opportunities Daily: The best jobs in media.