Ogilvy Gets Employees into the NASCAR Spirit
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NASCAR signed Ogilvy as its creative AOR back in Summer 2012 in an attempt to expand the league’s appeal and win younger fans.
As the current Sprint Cup series approaches its November finish line, the league and its agency are working to increase the hype. Most recently, Ogilvy debuted “The Chase”, a campaign designed to promote a new Westeros-style race format that casts the 16 finalists as individual nations competing against each other. (The campaign was one of the last with credits headed by now-former CCO Calle Sjoenell.)
Yesterday we received several tips about ways in which the Ogilvy New York office is celebrating the event: one tipster writes that the reception area is “decked out with flags of the 16 nations of NASCAR drivers” while another (who may well be the same person) claims that someone at Ogilvy has been “handing out moonshine on behalf of [the new campaign].”
The agency also wants its employees to participate in the UGC version of the “battle” by creating profiles and registering as members of the Ogilvy Nation.
While we regret missing the “battle of nations” deadline and the moonshine (if it did indeed exist), we do have an internal email from president Adam Tucker after the jump.
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