Sep
11
Havas Worldwide Introduces ‘The Breath Holder’ in Clever PSA
Posted in: UncategorizedHavas Worldwide, Helsinki has launched a new PSA entitled “The Breath Holder.”
In it, we see a young kid practicing holding his breath. Each time, he seems to make it a bit longer, and keeps track of his times. At first it may seem like he’s doing this out of boredom, or perhaps to make a go at the record, but his real reason is revealed at the conclusion of the spot. We won’t give anything away, but you can check out the clever 60-second spot for yourself above. (more…)
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