Hasta La Creative!

Qorvis has a new campaign for Aamco, taking a more serious approach while touting the brand as the transmission experts.

The 90-second spot (which is also being released in 60 and 30-second versions), entitled “800 Pieces” highlights the transmission and its 800 parts. “That means there are 800 things can go wrong,” says an actor, while the camera focuses on a transmission coming apart in slow motion. “When the day comes when something goes wrong with one of those 800 pieces, there’s only one place to go: Aamco,” he says, before explaining that Aamco are the “transmission experts,” having fixed over 40 million of them.

While “800 pieces” takes a more serious tone, we can expect a more lighthearted effort to follow. “We are very excited about our two new campaigns. ’800 Pieces”’is serious with an educational tone and addresses the difficulty of understanding the transmission,” said Mike Ganjei, president of the National AAMCO Dealers Association and chairman of AAMCO National Creative. “At the same time, we will continue with our tradition of using humor in our creative, which our second campaign accomplishes.”

Aamco’s follow-up campaign is expected to debut before the end of the year. (more…)

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