If you didn’t at least buy moms a card already, do something goddammit. Welcome the agency world, which has provided us with some inspiration for the auspicious day. This Sunday is the day and in honor of the festivities, a couple of other agencies have chimed in besides the ideally named Mother, which provided us with “Momcraft” a couple of days ago. Let’s warm the heart and bring you this first from GSD&M and its campaign for Zales.
Lord, forgiveth as we’ve receiveth this news from the newswire and not a scoop, but yes, as you’ve probably seen in other realms, Tim Maleeny has been appointed as chief strategy officer for Havas Worldwide’s flagship New York office. You might remember back in the day, when hires, etc. were in bullet point posts on this here site, but yes, Maleeny joins from Ogilvy, where he spent nearly four years as a senior partner/head of account planning.
We’ll spare you the hellishness of the usual hyperbolic quotes and just tell you that Maleeny will work alongside Havas Worldwide Chicago CSO James Lou, who has been with said agency for 18 months (dating back to when it was still Euro RSCG) and has served on the strategy side at the likes of DDB and McCann during his career. As for Maleeny, the newest Havas exec will now lead strategy for clients including Dos Equis, New York Life, Charles Schwab, Merck, and IBM.
Last week over beers in downtown Portland, I asked Sharon Krinsky if Bob Hoffman has a type A personality. She said yes. I’ll have to take her word for it, given that the two worked together for 20 years at Hoffman/Lewis in San Francisco.
There is also the evidence to consider. Starting and running a successful San Francisco advertising agency isn’t for the faint of heart. Deciding to rip the business a new one as The Ad Contrarian is another sign — only people with missionary zeal take on this sort of challenge.
So, am I surprised that one month after leaving the agency with his name on the door, Bob has a new gig? Not really. Nor am I surprised by the ambitious nature of the new undertaking, or that the new entity’s first move is to kick some hard core facts (see video below).
Type A Group, with Krinsky and Hoffman at the helm, is up and running with three primary goals in mind: 1) Consulting to independent agencies; 2) Turnaround Marketing; and 3) Marketing to the Fifty Plus segment of the American population.
“To be honest here, I have no idea whether this thing is going to go anywhere or not, but it’s a good time to do things I’m really interested in,” says Bob. Which is proof that you can be humble and be driven to achieve great things. The two things actually go together rather nicely, in my experience.
Personally, I wish Bob and Sharon all the best with this new venture, and I will be interested to see if one of the three disciplines emerges as a clear winner, or if the new consultancy fires on all three cylinders.
Well, Team Detroit has been its usual uncommunicative self, but after hearing about it through the Spy line for nearly a week, the proof’s now in the punch that Brad Audet has moved from said Detroit-based, Ford-focused agency to fellow WPP-owned shop, Garage Team Mazda. Audet has now assumed the role of EVP/general manager at the Irvine, CA-based GTM (or TheGarage as the kids are calling it nowadays), which was set up three years ago and has lured over the likes of fellow JWT alum Harvey Marco as its creative chief since its inception.
Audet spent nearly five years at Team Detroit, where he initially signed on as new biz head before moving up to both EVP/managing director and co-president of its small-mid-sized client-focused unit, Pulse. Once again, we’re checking with Team Detroit to see if there’s a replacement in the works, but as usual, we’re hitting a wall. Anyhow, during his career, Audet has held senior account positions at the likes of the aforementioned JWT (on Ford, natch) as well as Mullen and McCann.
“Anthem” the latest effort from Atlanta-based 22squared and the Costa Rica Tourism Board, may look like the rough cut of a Coldplay music video. The one-minute spot features shots of sherbet sunsets, beautiful landscapes, and even a frog jumping in slow-motion. The music is actually from M83 (from their Oblivion score), not Coldplay, but the point is that the commercial has the big sounds and simulated importance of something we’re used to seeing in music videos. That’s not a bad thing.
A few of Costa Rica’s recent tourism pitches have tried to capture this splashy substance. Patrick Pierson, who directed “Anthem,” also made the colorfully moody “Get Living.” And two years ago, there was the Effie-winning Million Dollar Happiness campaign. In the travel ad arms race, Costa Rica is destroying those clumsy Ocean City commercials with the lifeguard who has frosted hair. Slow-motion frogs beat inserts of standard beaches every time. Credits after the jump.
In this episode of Cubes, the crew takes its first trip across the East River to see the DUMBO digs of ad agency Huge. No, they don’t live in a Disney film, DUMBO is New York for “Down Under the Manhattan Bridge Overpass,” meaning it’s in Brooklyn.
And under that Manhattan Bridge Overpass, the mediabistro crew found the Huge folks hiply ensconced in the same space where the cardboard box was invented. OK, so maybe you’re not so into the whole ‘cardboard box thing.’ You’ll most likely want to watch as the wordplay ensues with Huge Dogs, Huge copy machines named after Huge Dogs, Huge conference rooms named after celebrities who are huge but not Huge and a really cool space where Huge staffers get to do their thing.
You can view our other MediabistroTV productions on our YouTube Channel.
We’ve received word straight from Campbell Mithun itself, which tells us, “As one of many marketing partners affected by the recent sale and restructuring of SuperValu, we subsequently eliminated fewer than ten positions across all levels in our media department last week.” Folks on the Spy line are adding that a few senior members in the Minneapolis-based agency’s media department were affected by the cuts, which happened approximately a week ago. As noted, CM’s staff reduction was directly due to SuperValu recently unloading 877 of its grocery stores including Albertson’s, Jewel-Osco and Acme to AB Acquisition LLC for $100 million and the assumption of $3.2 billion in the former’s debt. In turn,, the grocery/retail brand eliminated 1,100 positions nationwide.
Campbell Mithun has been serving as media agency of record for SuperValu for five years and will continue to work on media efforts for the corporation’s discount supermarket chain, Save-A-Lot, which spans well over 1,000 stores in the U.S. (SuperValu has worked with the likes of Publicis Kaplan Thaler on the creative end).
If his subtle Instagram post from a few days ago (above) doesn’t provide a clue, a handful of tweets late last week from Mike Jacobson (below) basically confirms that the veteran 72andSunny strategist is heading east and taking a job at Dentsu-owned 360i next month.
We’re trying to get confirmation/details from either 360i or its new hire, the latter of whom recently (and perhaps unfortunately) received a heap of backlash in the comment thread of our post regarding his efforts to raise money for Boston Marathon first responders. We’ll avoid dwelling on it further so as not to rain on his parade. So, let’s just tell you that Jacobson, who as some of you may know also has a second career as a magician, spent five years in all aat 72andSunny, leading day-to-day strategy for clients including Activision (on Call of Duty: Black Ops efforts) and NBA 2K12.
Update: Sources familiar with the matter confirm that Jacobson is joining 360i as a strategist in mid-June.
Update 2: And Jacobson himself has responded in kind, confirming that, ” Yes. But this move is mostly to be closer to the AgencySpy headquarters.” We’re not sure if we should be thrilled or worried. Carry on.
“The falcon cannot hear the falconer.” Regardless, Campbell Ewald of Warren, Michigan can see two adult peregrine falcons on its roof, and thanks to a live webcam installed by a raptor curious staffer, so can you.
The falcons are about to give birth to baby falcons. In an effort to capture this birthing event in real time, the agency has created #CEFALCONS, a campaign dedicated to this act of nature.
One social media aspect of the campaign that I particularly appreciate is the use of MemeGenerator.net.
Meme Generator is a conveyor belt for silly memes, also known as highly contagious digital content. You find an image you like, one that conveys an emotion for instance, and then you write your own headline for it. If it’s any good, or perhaps if it just bad enough to be considered good, you might have a chance in hell of seeing it spread across the Inters.
Back to the falcons on top of Campbell Ewald’s roof. It makes me think agencies could benefit from a mascot. Seriously, would you rather think of Campbell Ewald as Campbell Ewald or as The Falcons?
It’s time to dust off the blind item category once again as we received a couple of tips on this and are still checking in on things, but since we’re getting the cold shoulder, figure it’s best to leave it our readership to decide. Here’s the last word from the Spy line that we received over the weekend. Feel free to weigh in. Names have obviously been redacted, but it does involve a holding company you’re all familiar with and one employee (at least) who seems to have had it.
“[Redacted} ad agencies continue to be on salary freezes. Some employees haven’t had a raise in 4-6 years. [Redacted] profits continue to rise, as does executive compensation. But for 95% of employees, wages have actually gone down when you factor in real increases like medical, dental premium increases, etc.”
Hmm, maybe it was that pesky payroll tax that played into the mix? Whatever the case, we’ll keep looking into this.
We’ve received several tips, always in the doomsday form, from every which way or another (and from different IP’s, mind you) regarding cuts at Havas New York. Well, sources familiar with the matter confirm that five people across departments were let go at the agency’s Big Apple branch. We’ve been told that the cuts were not directly related to any client issues but is merely a “readjustment” of staff (so, yeah, no word if this were a direct effect of its ties with Beam). But, yeah, from what we’ve been told, the agency has hired approximately 20 people in the last month and if you recall, has also addedSean Lyons and Vin Farrell to the mix from R/GA. We’ll keep you posted if we hear anything more.
In case you’re not attending or could care less about the 2013 CLIOs on May 15 at the Museum of Natural History in NYC, here’s a quick breakdown for you. A jury including W+K Entertainment president Bill Davenport and Wunderman EVP/chief creative officer Nick Moore have decided to bestow the award show’s highest accolade to the brands/agencies/people below. See if you agree or disagree and go here for more information.
· Hall of Fame, Design: Turner Duckworth, San Francisco
· Hall of Fame, Film & Print: DDB New York
· Hall of Fame, Audio: The Richards Group, Dallas
· Agency of the Year:Marcel Worldwide, Paris
· Agency Network of the Year: Ogilvy & Mather, New York
· Production Company of the Year: Biscuit Filmworks, Los Angeles
After spending nearly three years as group creative director on the Honda account at Santa Monica-based RPA, Jason Sperling is getting bumped up to ECD at the agency (where he also serves as a senior VP). Sperling joined RPA from TBWA\MAL in summer 2010 and has subsequently led creative on notable campaigns for the automaker including last year’s CR-V Super Bowl spot, “Matthew’s Day Off,” which we’re sure you’ve all seen a million times over at this point and most recently the Honda April Fool’s Day spot. As you probably know by know, RPA did maintain did lose a few pieces of the Honda biz a few weeks ago, but more importantly, retained creative duties for the brand, thus maintaining a relationship that’s lasted over a quarter-century.
During his five-and-a-half years at \MAL, Sperling was a key player in the long-running “Get a Mac” campaign for Apple and has garnered his fair share of Cannes Lions prizes, Clios and One Show Pencils.
If you don’t feel like watching the whole 3-minute Portfolio Night Boston clip from SapientNitro above, here’s a brief summary: A hipper-than-thou ad creative pitches a wealth of concepts to an agency head. The problem is, that this mustache-sporting creative’s ideas hinge on a litany of buzzwords and tech-y hoopla, which the agency head (OMG! Look at his CLIOs! Look at Cannes Lions!) shakes his head at. The creative is then escorted out of the building, and we see the words “Idea Before Everything” flash across the screen.
You’ve probably seen this execution done hundreds of times before, many times made by agencies that see these little vignettes as an opportunity to advertise themselves as shops that “get it.” They do so by making fun of whatever new ad trends are the talk of the town right now, making sure that the viewer (who is generally either an employee or someone who works at another agency, like you) knows that they don’t buy into bullshit hype and that their work is somehow pure. But, let’s be honest, does anyone really believe that? Has anyone won new business that way? Can any of you say that you never worked at an agency that unironically bought into these kinds of hype-driven executions this video mocks? Sure, it has to done, because that’s what clients want, but let’s not pretend that all of us have clean hands.
I guess what I’m asking for is that agencies who preach innovation to start marketing themselves in an innovative fashion. That, or how about we actually practice what we preach and don’t make creative that actually does hinge on whatever buzzword Mashable puts on their homepage (not going to happen). For the record, I’m not calling out SapientNitro in particular. I’m just tired of seeing this idea.
Today, the social network has unveiled the winners of its second annual Facebook Studio Awards, which honors the ad industry and its various socially inclined campaigns from the last year. Among those making the grade this year, as chosen by a jury that included familiar names from the biz such as Colleen DeCourcy, Nick Law, Jeff Benjamin, Tor Myhren and Rob Reilly, are Draftfcb and 360i, which earned the top Blue Award for their “Daily Twist” work for Oreo. Other winners include R/GA, which made the list twice, once for Nike work and the other for the intriguing “One Copy Song”Facebook app the agency developed for Swedish rapper, Adam Tensta, a year ago (it’s also up for a Webby this year).
Advertising Agency: Leo Burnett Dubai Creative Directors: Peter Bidenko, Nabil Rashid Art Director / Illustrator: Rafael Augusto Junior Art Director: Mahdy Elhosseny Copywriter: Sunny Deo Via [AdsOfTheWorld]
In perhaps the best spot since the passing of Steve Jobs, Apple and TBWA\Media Arts Lab’s latest for the iPhone, “Photos Every Day,” somehow mixes simplicity with more visually striking images than we’ve seen from the tech giant in quite a while.
“Photos Every Day” takes us outside of Apple’s infinite environment of white space and Helvetica and into the great outdoors, which may be the first time Apple’s ever done that to my recollection. However, I’m young, so correct me if I’m wrong here. The spot highlights one of the iPhone’s greatest, if overlooked feature: its 8-megapixel HD camera. Now, in this day an age, every phone on the market is a camera-phone, as has been the case for nearly a decade now. However, the iPhone’s camera is, and probably will continue to be, a step up from every Nexus or HTC phone on the market.
This is Apple’s way of saying, “Hey, remember this thing? We have the best, and, unlike Siri, it’s actually one of our features that you’ll use constantly for just about everything.” Add to that Instagram, which began as an iPhone exclusive and still works best with iOS, and you have yourself some simple, yet beautiful. Credits after the jump.
With Portfolio Night 11 drawing nearer, we’re starting to receive an increasing amount of content from agencies who are either hosting or just celebrating the fact that their city’s taking part in the annual global recruiting/review event. We’ll try to keep the coverage to a minimum since we actually have no stake in PN 11, but a few entries have caught our eye over the last week or so including Doner’s tribute to Eminem and 8 Mile.
The latest interesting submission comes to us from Sid Lee New York, which is serving as Big Apple host for this year’s event. As mentioned in the headline, the agency has decided to create a speed dating atmosphere for creatives complete with speed-dating style tables (with tablecloths) and chairs), ’90s-style name tags (whatever those look like), ’90s dating videos playing on a projector (think those old “Great Expectations” commercials), breath mints, disco ball, a car keys bowl for creative directors to leave business cards and even a photo/”kissing” booth. Considering the ’80s-style promo above (with a track that sounds like M83) and the disco ball, though, we’re not sure what decade Sid Lee is exactly waxing nostalgic about. Whatever the case, the agency will try to play Cupid in its NY PN 11 installment, which takes place at the Art Directors Club on May 22 in Chelsea. Get full info here.
Sources familiar with the matter have confirmed that Gary Scheiner, who’s spent nearly the last four years serving as managing partner/chief creative officer at Rosetta, is leaving the Princeton, NJ-based interactive agency, which of course was acquired by Publicis Groupe two years ago. Scheiner joined Rosetta in the newly created position of CCO from TBWA\Chiat\Day, where he spent two years working out of the New York office as ECD of the latter agency’s WorldHealth unit. No word yet on his reasons for leaving, when his last day or where he’s headed to next, but we’ll let you know if and when we hear more.
During his career, Scheiner also spent a decade as creative director at MRM prior to joining up with Draftfcb to serve as an EVP/ECD.
Now that Creature has offered its twist on window shopping during the holidays, the Seattle-based agency returns with another outdoor effort of sorts, which it’s dubbing “You Were Here.” Celebrating the clash between “vanity and voyeurism,” the shop has adorned its storefront window with what seems to be a two-way mirror not unlike one you’d see in any interrogation during a cop drama. Well, just as you’d imagine, Creature’s eyes are on you as well and by using two laptop-controlled cameras complete with motion-sensing programs, the agency captures the various passersby and posts the images to a Tumblr site.
As Creature explains, the goal of “You Were Here” is to not only gain attention from pedestrians, but play up the fact that many of those wandering by have no idea what the hell the agency does. We’re not sure if this somewhat invasive, but fun effort makes it any clearer, but enjoy the show if you’re in the neighborhood while it lasts.
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