Hasta La Creative!

360i and Oreo collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day.

The mad scientist creations were crafted and then filmed in a 32-by-64 inch “Oreo Laboratorium” set, designed to evoke Frankenstein, with over 100 props (many of them handmade). It’s a pretty adorable way to get the brand on people’s mind for Halloween, and its “snackable” size (the first video is 11 seconds) make it perfect for sharing on social media. The brand also offers people the chance to “Name the Nomsters” and will feature the best names in custom digital content later in the day. Oreo’s first “nomster” creation was unveiled today, a fusion of Oreo and candy corn to make a bat-like creature. So far naming suggestions include Dunkfluffula, Count Candy Corneo and Vamporeo. (more…)

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A few folks from Cali-based 72andSunny led by strategist Mike Jacobson are trying to show their support and give something back to some of Boston’s finest who first responded to last week’s marathon bombings with an effort called “This One’s On Us.”

With the help of online fundraising site gofundme, the 72 crew tells us, “We’re partnering with EatBoston to give gift cards from Boston’s restaurants and bars to the men and women who put their lives on the line for the city they love, and to help us all feel safe again.” The monetary goal is $10,000 with all proceeds going to those who responded and as of now, a few hundred dollars have been raised in two days. If you’d care to donate and help out, go here for more info.

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