Famous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand…
Last week a video from comedian Meg Stalter went viral on Twitter. Entitled “Corporations on July 1st,” it featured Stalter playing a boss and delivering satirical lines such as: “It is officially July 1st… no more gay stuff.” Stalter’s comedy resonated because it mocked a trend that becomes all too apparent during every Pride month:…
While consumers have gotten used to nights spent watching Netflix on the couch, PepsiCo and Regal Cinemas are working hard to evoke theater nostalgia that will get people buying movie tickets, buttery popcorn and fountain soda again. After Regal ditched Coke for Pepsi two months before the pandemic, the duo is now on a mission…
It turns out using the product is a key ingredient to winning new business. Newly launched agency Hubbub Manufacturing landed its inaugural client LegalZoom by transforming their own experience on the platform into pitch-winning analysis and creative. The online law service’s account review preceded the platform’s Initial Public Offering on June 30 that necessitated an…
Advertising in the baby care category has long been typified by soft lighting, gentle melodies and pastel colors that paint an idealistic portrait of parenthood. Lately, however, some advertisers in the U.S. and U.K. have dropped those clich?d images in favor of a more realistic depiction of parenting-yet the French baby care market has lagged…
One of the most legendary love stories never happened. Ice cream brand Magnum has reimagined history by commissioning an original artwork inspired by Dante Alighieri and his muse Beatrice. For International Kissing Day (July 6) and the 700th anniversary of Dante’s death, Magnum asked the renowned Italian artist Roberto Ferri–dubbed the modern Caravaggio and portrait…
Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table. Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age-which is fitting, since the network turned 18 this year. Three’s goal is to position…
When brands release Fourth of July campaigns, they usually choose to honor cliches: the hot dog grilling, the excessive beer drinking and the neighborhood fireworks show. But Away, an online retail company and travel brand, is swapping red, white and blue marketing with a black and white message: if you want to be a better…
It’s July 1–and if you’re a baseball fan, you probably know today is the day former New York Mets third baseman Bobby Bonilla gets his annual $1.19 million paycheck. To celebrate, Mint Mobile is partnering with Bonilla to offer its own “extremely long-term deal” to new subscribers. The story of Bobby Bonilla Day If you’re…
Independent agency network Gut has been named the agency of record for Canadian fast food chain Tim Hortons, a client the agency has worked with for the past three years on various brand initiatives and campaigns. Gut also officially opened its Toronto office on the heels of the AOR news, after expanding to the Canadian…
Driving can provoke a lot of anxiety and fear in people-and that’s not even considering flying cars, which could become a reality in the next decade. But back here on the ground, 79% of Australians experience driving anxiety, according to recent research from Volkswagen. More than half of those surveyed-59%-fear parallel parking, because they’re embarrassed…
The Tokyo Olympics may be mired in controversy amid ongoing concerns about Covid-19 outbreaks, but it is still set to be a major event for TV broadcasters. In the U.K., the BBC plans to broadcast more than 350 hours of TV coverage during the Games, which were postponed by a year due to the pandemic….
When me and my creative partner Nadja Lossgott were given the brief by Libresse and Bodyform to push against the taboos and stigmas that continue to hold women back when it comes to the intimate details of their health, we were also told to keep it simple. This time around, we dove deeper under women’s…
The first round of Wimbledon tennis matches got underway on Monday against a backdrop of grey, rainy skies in London. Despite the grim weather forecast, The Championships provide a creative playground for brands eager to engage fans after the most famous summer tennis tournament was cancelled last year due to the Covid-19 pandemic. This year’s…
In March, Procter and Gamble (P&G) released “Widen the Screen” a campaign that would aim to broaden the perspectives of society when it comes to how it perceives Black citizens through a hero spot and a series of one-minute YouTube films outlining the misrepresentation they continue to face. The two-minute spot shows different genders and…
‘Junk food giants will be banned from advertising online’ ran the front page of The Times yesterday morning and, in that sense, the British government has achieved what it set out to do. The news of the high fat, salt and sugar (HFSS) foods online ad ban has grabbed front-page headlines, made a splash and–on…
Libresse/Bodyform’s “Womb Stories”, Nike’s split-screen ad and Lacoste’s epic love story each scored a Grand Prix in the Film category at Cannes Lions. This award is one of the most coveted at the festival. “Womb Stories,” created by AMV BBDO, has been one of the major winners at Cannes this year, winning four Grand Prix…
Google search is a utility that has become wallpaper in many people’s work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes. Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. “What Are…
In its commitment to lower the level of childhood obesity across the U.K., the Government confirmed that it plans on regulating adverts of high fat, salt and sugar foods across TV and online. This will impact spending from some of the biggest brands in the country. The ban follows Government figures that discovered that one…
The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group,…
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