Après le très réussi Never without a Fight, voici cette nouvelle publicité en ligne pour la marque Nike Sportswear illustrant la vie de Patrice Evra à travers le pixel de Yassine (Lezilus). Inspiré du monde du retro-gaming et des jeux-vidéos, il est intitulé “The Game is Never Over”.
Agence : Duke Interactive. Musique : New Wave Hooker.
Imagine you have to film a story set in The States during the 50’s decade…
What would be your first step? If you are director Pep Bosch you’d balance such alternatives to shoot as L.A and Toronto, then finally deciding to go straight ahead to Bulgaria, where you can use the filming set of De Palma’s […]
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Découverte de la nouvelle campagne Nike Sportswear pour le sweat à capuche Hoody AW 77 avec le rugbyman Maxime Médard. Intitulé “Never without a Fight”, sur une post-production réalisée par ChezEddy et mettant en scène un tatouage animé par les illustrations de Veenom.
Hard hitting new campaign filmed by renowned directors Rankin and Chris for NHS Birmingham East and North.
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Une nouvelle publicité baptisée “Bunny Fusion” dotée d’une belle post-production du studio Digital District, pour l’agence Ogilvy. Un travail d’animation du collectif français Pleix mettant en scène le célèbre petit lapin en peluche rose, fonctionnant avec des piles Duracell.
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Une belle campagne pour le Melbourne Writers Festival se déroulant en Australie. L’idée est basé autour de plusieurs situations pouvant êtres lues à travers 2 lectures différents. Une mise en scène de l’agence JWT sur des clichés de Bronwyn Kidd. Plus d’images dans la suite.
En grande taille : Horror – War – Mystery
Une proposition et campagne pour la marque de transport DHL intitulé Maxitransport. Un bel exemple du travail de l’étudiant Pavel Bondarenko dans le cadre de son expérience chez JWT Frankfurt. Il est actuellement étudiant à l’European School of Design. Plus d’images dans la suite.
Bob Lutz, General Motor Co.’s Vice Chairman for Marketing revealed Buick’s new tagline to Automotive News, said to be launched Monday, September, 21. “The new class of world class,” is the new statement for what is currently a vague, “Take a look at me now.”
The new tagline is definitely more concentrated on attracting a higher class of people, which seems to be the direction Buick is heading. It all seems to be part of Lutz’s aggressive “return from retirement” brand renovation. The push is certainly onward and upward.
On its way, however, Lutz and Buick stopped briefly to dis the ever-popular Lexus. Los Angeles has been the venue for a series of “knocks” at the luxury brand with billboards stating, “EX your Lexus,” and “Goodbye, road rage. Hello, road envy.” At least Buick’s not being subtle.
Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
Une superbe exécution et idée, sur cette opération d’ambient-marketing pour la marque McDonald’s. Une illusion d’optique, sur les lampes de Vancouver afin de promouvoir le café gratuit dans toute la ville. Par l’agence Cossette Atlantic au Canada. Plus d’images dans la suite.
Ainsi qu’une mise en place d’arrêts de bus évoluant au fur et à mesure des jours.
3 videos for Levi#8217;s 501 running in Holland and Belgium at the moment.
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a href=”http://feedads.g.doubleclick.net/~a/H6MOFYPWJG8pDxQQsBqubeTEw78/1/da”img src=”http://feedads.g.doubleclick.net/~a/H6MOFYPWJG8pDxQQsBqubeTEw78/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=2Y9xuWyn37Q:uDVFVx6JfOQ:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=2Y9xuWyn37Q:uDVFVx6JfOQ:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=2Y9xuWyn37Q:uDVFVx6JfOQ:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=2Y9xuWyn37Q:uDVFVx6JfOQ:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
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A viral video promoting Blur, a videogame from Activision.
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a href=”http://feedads.g.doubleclick.net/~a/4_hghGfXnUFnygccGFcOxrONbFg/1/da”img src=”http://feedads.g.doubleclick.net/~a/4_hghGfXnUFnygccGFcOxrONbFg/1/di” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:yIl2AUoC8zA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=yIl2AUoC8zA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:D7DqB2pKExk”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=XNr08Fp0Mic:-cf9E7U9CQE:D7DqB2pKExk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:UT3xtbGYFzA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=UT3xtbGYFzA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:W1ccf-mKbkM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=W1ccf-mKbkM” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:u0Zhe-nyOHo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=u0Zhe-nyOHo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:4miRDSIMnmk”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=4miRDSIMnmk” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:7Q72WNTAKBA”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=7Q72WNTAKBA” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:aKCwKftKxY0″img src=”http://feeds.feedburner.com/~ff/Adverbox?i=XNr08Fp0Mic:-cf9E7U9CQE:aKCwKftKxY0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:2mJPEYqXBVI”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=2mJPEYqXBVI” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:dnMXMwOfBR0″img src=”http://feeds.feedburner.com/~ff/Adverbox?d=dnMXMwOfBR0″ border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:H0mrP-F8Qgo”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=H0mrP-F8Qgo” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:wF9xT3WuBAs”img src=”http://feeds.feedburner.com/~ff/Adverbox?i=XNr08Fp0Mic:-cf9E7U9CQE:wF9xT3WuBAs” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:V-t1I-SPZMU”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=V-t1I-SPZMU” border=”0″/img/a a href=”http://feeds.feedburner.com/~ff/Adverbox?a=XNr08Fp0Mic:-cf9E7U9CQE:ANkz6nJbUoM”img src=”http://feeds.feedburner.com/~ff/Adverbox?d=ANkz6nJbUoM” border=”0″/img/a
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Football is here, the glorious season of games, players, stadiums, grill-outs, and beer. What many people don’t realize is that it’s also the beginning of the newest advertising campaigns. Yes, we all know that the Superbowl is a haven for new, witty commercials, but what about the rest of the season?
You may be surprised to know that many of the greatest commercial campaigns have been started during football games during the typical season, and for advertising companies, this is the perfect time to showcase their top A-game commercials (pun intended).
Football is something everyone watches, and it’s seen as a reason for everyone to get together. This makes it the perfect time not only to target an audience, but to also reach out to even more people that may not usually be interested in your product.
Take, for example, the coming of the Geico caveman. More than likely, this first commercial was aimed at men (hello, caveman?!), but because it was broadcast during football, female viewers also saw this commercial and found it funny. It was witty, unique, and most importantly, it started a conversation.
I know what you’re thinking – Wait, guys don’t watch commercials, they flip through channels on breaks – but hold on, they do watch commercials when they don’t want to miss those first few moments after the break when the game comes back on, especially if a call or penalty will be made. What better time to target that demographic?
Probably one of the most notable commercials broadcast during football season is Budweiser’s frogs. Remember? “Bud. Weis. Errrr.” An epic commercial. And because everyone watches, the campaign can then expand and become bigger, targeting those who didn’t catch the game or those who don’t watch football (weird, but true). There was a plethora of Budweiser frog commercials after that aired, it was so huge. It also prompted other talking animals – Quiero Taco Bell, anyone?
A few things to remember when airing or planning to air a commercial during football is this:
Let me end this post with this one remark: plan a commercial or new campaign during football season, and it’s sure to be a touchdown (I didn’t say it wasn’t cheesy).
Apparently, color–blind workplaces are only in the United States.
I give you the Microsoft photo. Microsoft’s U.S. Web site features a picture of an Asian male, a black male, and a white female. Microsoft’s Poland site has an Asian male, a white male, and a white female. Wait a minute, something seems familiar. Right, the photo is the same. Well, except for one thing: The face of the black male is now white! What is this cosmetic miracle Microsoft tapped into? It’s no miracle, it’s an act of Photoshop, poorly executed.
Microsoft altered the image on the front page of its Web site in the Poland marketplace when it removed the black man’s face in the photo and replaced it with a white man’s. No other patches of skin were altered, meaning the man’s hand, also in the photo, was left untouched. Now, one can joke that man is English and drives on the passenger side and one can even remark that the image does not spit on racial harmony, but in fact, “[It] symbolizes [sic] interracial harmony,” as Vijay, a commenter from the PhotoshopDisasters blog, wrote. A source on CNET said the model switch might have been influenced in light of the “racially homogeneous” market in Poland. Realistically, though, no one will ever know what happened or whose hands it may have slipped past.
Now that the photo has been publicly scrutinized, what is being done? How will Microsoft get their image back? The reality is, whether we like it or not, certain demographics are racially skewed and the advertiser has to adjust messages according to demographics. It’s also the advertiser’s job (now pay attention here, it may be a bit shocking) to make sure such adjustments are done cleanly, tastefully, and, above all, without the knowledge of the uninvolved. For example, do you want to see the woman fold herself in the top-half of the box just before the magician saws it in half, or do you want to marvel at the wonder of magic dust?
Care to probe more? Take a closer look at the laptop in the image. That’s a Mac, right?
Rena Prizant is a Copywriter, Ad Creative and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.
Une magnifique campagne déclinée en près de 9 visuels, pour la compagnie d’avion et de voyages Tame Ecuador Airlines. Une idée de l’agence La Facultad avec une création axée sur l’évasion et la pluralité des genres : sport, culture, tradition ou musique.
Une belle direction artistique et des retouche photographiques, pour cette campagne mettant en scène des ours et des chèvres. Une baseline amusante : “Special thanks to our audience”, par l’agence McCann Erickson Romania? et des clichés du photographe Marius Samoila.
Une idée très bien exécutée, avec ces drapeaux et symboles réalisés grâce aux aliments. Une belle manière de célébrer le festival international SIFF autour de la gastronomie. Par lagence WHYBIN/TBWA Sydney, sur des photographies de Natalie Boog. Plus d’images dans la suite.
Une excellente opération marketing incrustée dans un magazine, avec l’usage d’un papier transparent entre deux pages. Une belle “démonstration produit” pour DHL, montrant la rapidité et la fiabilité du service. Un concept réalisé par l’agence Shanghai J&J Advertising Co en Chine.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
