Apr
18
The Ad Council Appoints 17 New Members to Its Board of Directors
Posted in: Uncategorized?Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
Apr
17
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation
Posted in: UncategorizedA lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.
Apr
17
How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce
Posted in: UncategorizedWhen Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
Apr
16
Doner Takes Ross-Simons’ Media AOR from Kepler
Posted in: UncategorizedDoner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.
Apr
10
Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws
Posted in: UncategorizedThe adtech company faces new legal challenges over its use of consumers’ personal information.
Apr
10
People Are Surprised JCPenney Is Trendy. Its Comeback Ads Challenge That.
Posted in: UncategorizedIn a tough economy, the retailer’s new CMO is touting its fashion credentials and value.
Mar
18
Spectrum Debuts Tool to Boost Audience Reach for Ads
Posted in: UncategorizedSpectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach’s unique data insights in a privacy-focused way to simplify the process for advertisers…
Mar
08
Hulu Turned Food Trucks and Comedy Shows Into Ads to Promote the Show Deli Boys
Posted in: UncategorizedHulu is a bringing a taste of Pakistani American culture and comedy to audiences. The streaming service premiered its new series, Deli Boys, this week. The half-hour show centers on a pair of Pakistani American brothers whose family owns a convenience store. When their magnate father unexpectedly dies, the two are forced to reckon with…
Mar
05
Here’s What Execs at Best Buy, Walmart, and Others Are Saying as They Brace for Tariffs
Posted in: UncategorizedAs President Donald Trump’s promised tariffs on China, Mexico, and Canada become a reality, brands are anticipating that they will charge higher prices to pay for the trade war. Public company CEOs are getting prodded for answers from investors about the impact of tariffs on their businesses. ADWEEK pulled together recent earnings reports and news…
Feb
28
NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
Posted in: UncategorizedThe National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…
Feb
28
NFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
Posted in: UncategorizedThe National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…
Feb
28
Six Production Studios to Watch After The Mill and MPC’s Shutdown
Posted in: UncategorizedTechnicolor Group’s shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its wake. The closures of these creative institutions will affect an estimated 10,000 jobs globally. While The Mill and MPC were big names in Hollywood, winning Oscars for…
Feb
27
Under Armour Taps Estée Lauder Exec to Lead AI and Analytics
Posted in: UncategorizedUnder Armour has tapped Liz Bacelar, former executive director of global tech innovation at Estee Lauder, as its new head of AI and advanced analytics. Bacelar’s role is to “fuel an era of generative AI for our organization”, the company confirmed with ADWEEK. Bacelar is responsible for assembling a team of data scientists, engineers, and…
Feb
24
Technicolor, Owner of The Mill and MPC, Is Shutting Down
Posted in: UncategorizedIn a blow to the advertising and creative production sector, Technicolor Group, the parent company of production and visual effects (VFX) studios The Mill and MPC, is shutting down operations, according to multiple reports. On Friday, Technicolor sent U.S. employees a Worker Adjustment and Retraining Notification (WARN) notice, which requires companies with 100 or more…
Feb
10
These Brands Ran the Longest Super Bowl Ads
Posted in: UncategorizedAt $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And for those that want to show off longer 60-second and 90-second ads, the stakes can be higher. The payoff can be big if the ad hits, but brands also risk losing consumers’ attention if the story isn’t compelling. Here are…
Feb
10
Rewards App Fetch’s Super Bowl 59 Ad Is a $1.2 Million Giveaway
Posted in: UncategorizedFetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…
Jan
16
‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines
Posted in: UncategorizedTake a stroll down a Target aisle and you might spot the period care brand August. You’d have TikTok’s algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto’s viral video about traditional pads taking 800 years to decompose, compared to August’s six to 12 months. The…
Dec
19
10 Ads That Struck a Cultural Nerve in 2024
Posted in: UncategorizedFor better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback….
Dec
09
GroupM: Ad Industry To Surpass $1 Trillion in Revenue for the First Time
Posted in: UncategorizedGroupM projects that the global advertising industry will surpass $1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% this year, up from the 7.8%…
Dec
04
The 20 Best Ads of 2024
Posted in: UncategorizedBeyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop. The best ads of 2024 took us on a wild, inventive, funny,…
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