Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. “I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact…
Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis’ North American brand portfolio. TKT…
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved out of GroupM’s EssenceMediacom, and with the transition complete, R&R is now managing media strategy, planning and buying for the brand….
Intuit’s QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks targeting small businesses to explain that QuickBooks is an entire suite of products that can help run their operations rather than just accounting…
Search consultants sit in a unique place in the industry, getting a bird’s eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies large and small. That’s why the…
Uber kicked off a review of its global media account, Adweek has learned. The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. That’s expected to arrive later this month, followed by presentations in July and decisions by…
The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall. Making those changes will be economically beneficial for everyone involved, and probably lead to happier partnerships. At…
Earlier this week, the Association of National Advertisers held its annual Advertising Financial Management Conference that gives marketers and agencies a look inside procurement, the financial side of agency-client relationships and the economy as a whole. Adweek’s marketing and agencies team sat in on nine panels to highlight the biggest takeaways from the conference that…
Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that…
To underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency’s commitment to multicultural messaging. Sephora’s long term holiday campaign, dubbed “It’s The Beauty You Give,” rejects heteronormative holiday tropes by casting diverse couples and families in compilations that…
In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league’s marketing plans. In one suite sat some of baseball’s most outgoing rising stars–Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston…
VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting. The agency, which won the business following a competitive pitch, began its relationship with ADT in March of last year on its ecommerce business and started brand creative work in January of this year. “We partnered…
SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself. The review was an “expeditious process,” said Michael Law, Carat’s North America CEO, estimating just six weeks passed from when Carat received the brief to when it learned of the decision. “In the world of pitches, this…
Adobe’s media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital…
Philips Domestic Appliances has named Omnicom Media Group (OMG) as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in over 100 countries. The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the…
Mondel?z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result. The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and…
German online fashion and shoe retailer Zalando is going through a period of change as it aims to “deepen” relationships with customers and partners across the 25 markets in which it currently operates. That latest element of change involved the consolidation of its media business into Dentsu’s iProspect as a means of “simplifying” the setup,…
McCormick & Company, the food industry giant behind French’s, Schwartz, Ducros, Frank’s RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review. After slowly increasing its scope over the years, the Dentsu Media agency won the chunk of McCormick’s business it was missing–namely, the Europe, Latin America and Southeast Asia…
Dunkin’ is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR…
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