Quilted Northern Selects Orchard as New Creative Agency

Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren’t currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand. “We loved this pitch. It felt like…

BMF Finds New Gear as Lamborghini America’s Experiential Agency of Record

From the moment the world first saw the 350 GT at the Geneva Auto Show in 1964 to the introduction of the all-electric Lanzador concept at this year’s Monterey Car Week, the Lamborghini brand has been defined by the vehicle experience. For eight months, Lamborghini America put its experiential marketing account up for review, looking…

Ikea Chooses McCann as First Global Brand Marketing Partner

Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann Spain in Madrid, which had a preexisting relationship with Ikea. McCann will lead Ikea retail for the Ingka Group, which…

Kraft Heinz Names Carat AOR for US Media

Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media’s Starcom. It’s an upset for Starcom, which lost Heinz’s global business in August 2020 after an eight-month global review involving four competitors….

After Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account

Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon’s December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had begun working on consumer projects including Verizon’s new consumer brand platform “It’s Your Verizon” and the recently launched NFL Sunday Ticket campaign. Diego Scotti,…

Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has…

Orangetheory Fitness Makes Mother in LA Its Lead Creative Agency 

Mother in LA did some heavy lifting to become fitness brand Orangetheory Fitness’ new creative agency. As such, Orangetheory Fitness is moving on from Tombras creatively, though the Knoxville agency will still handle media for the company. In its search for a new agency, Orangetheory was looking for a positioning refresh in the category to…

Exclusive: Following a Rebrand, Indie Creative Agency This January Wins Lufthansa’s American AOR

Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on strengthening the brand’s salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the…

McCann Worldgroup Extends Reckitt Relationship With Durex Remit in Europe

Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and brand ecosystem. The task will be led by MRM, which already worked with the Reckitt-owned brand in the U.S., while growing its remit…

‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency Relationships

One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current–or even new–business. But not all clients are alike–some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters…

What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching

Marketing and agency executives know that running or participating in agency reviews is costly. A single review’s collective expenses–in severe cases reaching $1.2 million–might surprise even the most tenured leaders. Today, the 4A’s, Association of National Advertisers (ANA) and Advertiser Perceptions released a joint report that measured these costs. The research, titled The Cost of…

Intuit TurboTax Names R/GA Its Lead Creative Agency

IPG creative agency R/GA has won Intuit TurboTax’s business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will work on increasing consumer adoption of TurboTax offerings TurboTax Live and TurboTax Full Service. To do this, it will take a full-funnel approach to strategy, spanning…

Bose Hires VaynerMedia as Global Brand Agency

VaynerMedia has been focused on expanding its global footprint and building linear buying expertise. This April, Bose wrapped up four multi-month reviews spanning brand, performance, analytics and public relations, culminating in the appointment of VaynerMedia as its global brand agency of record. It’s a momentous win for the agency, and one of the largest assignments…

Ogilvy Wins Global Creative Duties for Jameson

Pernod Ricard’s Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to Brendan Buckley, the global marketing director for Irish Distillers Pernod Ricard. The brand used R3 to run the pitch, which Buckley said ran a process…

Tan France and a Care Bear Remind Consumers Just How Much Alaska Airlines Cares

Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. “I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact…

Stellantis Names TKT & Associates First AOR Dedicated to Black Audience Marketing

Stellantis North America, maker of auto brands including as Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat, has added TKT & Associates to its North America creative roster. The agency, through its TKT Collaborative division, takes the role of the first agency of record focusing on Black audiences across Stellantis’ North American brand portfolio. TKT…

Exclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record

Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved out of GroupM’s EssenceMediacom, and with the transition complete, R&R is now managing media strategy, planning and buying for the brand….

Inside FCB New York’s Win as New Global Creative Partner for QuickBooks

Intuit’s QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York. FCB will be tasked with creating a new global platform for QuickBooks targeting small businesses to explain that QuickBooks is an entire suite of products that can help run their operations rather than just accounting…

7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023

Search consultants sit in a unique place in the industry, getting a bird’s eye view of the evolving agency landscape, but also the changing needs of clients. Working well with them is a must for agencies, as search consultants control a steady flow of new business opportunities for agencies large and small. That’s why the…

Uber Launches Global Media Agency Review for $600 Million Account

Uber kicked off a review of its global media account, Adweek has learned. The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. That’s expected to arrive later this month, followed by presentations in July and decisions by…