Earlier this week, the Association of National Advertisers held its annual Advertising Financial Management Conference that gives marketers and agencies a look inside procurement, the financial side of agency-client relationships and the economy as a whole. Adweek’s marketing and agencies team sat in on nine panels to highlight the biggest takeaways from the conference that…
Vital Farms stands out among egg producers by its concept of “conscious capitalism,” which benefits all involved in the farming process, from the farmers to the consumers and even the animals. The company also built up a reputation for standout advertising from agency Preacher. Both Austin, Texas-based companies buoyed each other by producing advertising that…
To underscore the beauty industry’s role in driving inclusion, Sephora tapped TBWAChiatDay LA to lead creative ideation and execution for its 2023 holiday campaign, eyeing the agency’s commitment to multicultural messaging. Sephora’s long term holiday campaign, dubbed “It’s The Beauty You Give,” rejects heteronormative holiday tropes by casting diverse couples and families in compilations that…
In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league’s marketing plans. In one suite sat some of baseball’s most outgoing rising stars–Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston…
VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting. The agency, which won the business following a competitive pitch, began its relationship with ADT in March of last year on its ecommerce business and started brand creative work in January of this year. “We partnered…
SharkNinja is awarding its media business to Carat U.S., following a competitive review that the brand led itself. The review was an “expeditious process,” said Michael Law, Carat’s North America CEO, estimating just six weeks passed from when Carat received the brief to when it learned of the decision. “In the world of pitches, this…
Adobe’s media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
IPG’s Mediabrands won Geico’s business following a competitive review that began last fall and concluded this week. The account is worth more than a billion dollars. By COMvergence’s estimates, it spent $1.38 billion last year on measured media. Of that, Geico funneled $827 million into offline spend, including TV. It spent $553 million on digital…
Philips Domestic Appliances has named Omnicom Media Group (OMG) as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in over 100 countries. The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the…
Mondel?z International has moved part of its global content production contract into WPP, two years after appointing S4 Capital to handle it alongside Publicis Groupe, which has also picked up a larger share as a result. The global confectionery and snack maker, which owns brands such as Cadbury, Philadelphia, Sour Patch, Milka, Toblerone, Ritz and…
German online fashion and shoe retailer Zalando is going through a period of change as it aims to “deepen” relationships with customers and partners across the 25 markets in which it currently operates. That latest element of change involved the consolidation of its media business into Dentsu’s iProspect as a means of “simplifying” the setup,…
McCormick & Company, the food industry giant behind French’s, Schwartz, Ducros, Frank’s RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review. After slowly increasing its scope over the years, the Dentsu Media agency won the chunk of McCormick’s business it was missing–namely, the Europe, Latin America and Southeast Asia…
Dunkin’ is making another change to its creative roster as the brand is making Publicis Groupe agency Leo Burnett its new lead creative agency, according to four sources familiar with the account change. After current projects are completed, it is unclear whether the brand will continue to work with Anomaly, which it previously named AOR…
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each….
Verizon is adding Ogilvy to its agency roster to handle the brand’s b-to-b account, the brand confirmed to Adweek. “Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities,” a Verizon spokesperson…
Goodbye dark diners and Liev Schreiber, hello R/GA and a more mirthful Mattress Firm. After putting its account up for review for five months–changing the scope as it went along–Mattress Firm whittled a field of seven top creative and advertising agencies down to two (the brand declined to name which agencies competed in the review)….
Ahead of a holiday season, the senior living advisory service A Place For Mom (APFM) has named Horizon Next, a division of Horizon Media, its media agency of record in a move to consolidate its media mix. The independent U.S. agency, which has managed traditional media investments for the brand since 2020, won its digital…
Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers….
Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to…
Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of “turning houses into homes.” The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation…
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