Tommy Hilfiger Hires New Global Creative Agency to Grow Gen Z Reach

Fashion house Tommy Hilfiger (TH) is set to target a younger demographic through the appointment of a new global creative agency. Having appointed London-based agency Sunshine, which has a background in working with brands in the entertainment space, the brief will be to grow TH’s audience reach to be more engaging to Gen Z consumers….

Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Keurig Dr Pepper (KDP) completed a U.S. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. 3. Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. KDP declined to…

Philips Domestic Appliances Names Droga5 London Global Creative Agency

Philips Domestic Appliances has named Droga5 London as its global advertising agency tasked with helping the brand achieve its ambition of “turning houses into homes.” The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has handed a three-year contract to the London operation…

Harman International Consolidates Global Advertising and Media Into Havas Group

Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record. Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automation solutions and connected services for auto-manufacturers…

Arts & Letters Will Revive the ‘This Is SportsCenter’ Campaign as ESPN’s Lead Creative Partner

One of advertising’s most prolific campaigns is getting a new jolt of life after going dormant for several years. ESPN is resuscitating its iconic “This Is SportsCenter” campaign with the help of its new lead creative partner, Richmond, VA.-based Arts & Letters. Wieden+Kennedy produced the bulk of the 400-odd ads that began airing in the…

Amazon-Bound iRobot Hires VMLY&R Commerce for European Brand Growth

Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by recently hired VMLY&R Commerce UK. The appointment sees the agency become iRobot’s EMEA connected brands agency, tasked to help accelerate the growth of the American technology company, which designs and builds consumer robots internationally. Among its products is…

Video Game Company Unity Names Media.Monks its First Media AOR

Unity Technologies, one of the world’s leading video game software companies, announced today that it named Media.Monks as its first media agency of record. Monks won the business after a competitive pitch that began in February. The brand and agency have already begun work together. The software company is well known in the tech space,…

American Airlines Chooses Walton Isaacson as Its Creative Agency of Record

Amid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans. As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting to…

Tripadvisor’s Viator Adds Fig as Creative AOR in Hopes of Becoming a Household Name

Viator, the experiences marketplace that is a part of Tripadvisor, is scaling its marketing this fall with the help of two new agencies of record: Fig for creative and Ocean Media for media. Viator, which simplifies planning excursions by allowing consumers to do everything from research to booking through its website, has added over 300,000…

Inside Audi’s 15-Year Relationship With VB&P

When Venables Bell and Partners fought to win over Audi 15 years ago, competing shops had years of automotive experience. VB&P had none. “We said ‘We’re going to put you on the map and you’re going to put us on the map’,” said founder and chairman Paul Venables. “That’s exactly what happened.” Giving the car…

Bud Light Picks Anomaly, Bud Light Seltzer Selects The Martin Agency as Creative Agencies of Record

Bud Light has selected Anomaly as its new creative agency of record for its main Bud Light brand and The Martin Agency for its various line extensions, such as Bud Light Seltzer and Bud Light Next. The decision comes following a review process the brand kicked off in late spring. Five agencies initially vied for…

Publicis Nabs a Bulk of Mondelez’s Global Media Business

Publicis Groupe won a bulk of Mondelez’s global media business following a review that kicked off in December and concluded this week. VaynerMedia and WPP retained some of the business. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also…

General Mills Names VCCP as International AOR for Old El Paso

Old El Paso, the General Mills-owned Mexican-inspired food brand, will continue to evolve its “Make Some Noise” brand platform but with a new agency partner in VCCP, which has been named its international agency of record. The appointment will see the agency develop and deliver international campaigns across the brand’s key markets of France, Australia…

As It Focuses on Its DTC Business, Nike Picks Initiative and PMG as Media Agencies of Record

The results of Nike’s global media review are in, and the brand has selected two new agencies. IPG Mediabrands’ Initiative will handle Nike’s media globally and in the EMEA and APLA regions, while independent media agency PMG is now Nike’s integrated media AOR in North America. The account is worth approximately $1 billion total and…

Hanes Puts Its Global Media Account Up for Review

Hanesbrands’ global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media’s (PM) Spark Foundry is the incumbent. The PM agency declined to say if it’s defending the…

Trainline Taps Wavemaker for Local Impact Across Europe

Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site–which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists–selected the WPP-owned media company based on…

Agencies Desperately Desire Better Feedback From Brands After New Business Pitches

No agency wants to find out in the trade press the results of a pitch they invested five or six figures in. But as Tom Denford, CEO of pitch consultancy ID Comms, lamented, it happens far too often. Sometimes that’s because trade publications circle like sharks at the end of a review. But more often…

How Indie Agency Terri and Sandy Use the Power of Relationships to Fuel New Business

For smaller agencies, dedicating significant resources to pitching for new business can get in the way of keeping their current clients properly staffed and happy. Winning new business through organic growth and prior relationships is key for growing independent shops, something New York-based indie agency Terri and Sandy has prioritized for years. Terri Meyer and…

McCann Bags Designer Outlet McArthurGlen’s European Creative Account

The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year. The appointment will see its creative…

Prudential’s Creative Account Leaps From StrawberryFrog to McCann

Prudential worked with StrawberryFrog on campaigns like last year’s “Who’s Your Rock?” spot, which brought back its retired boulder logo to celebrate parents, teammates and friends. The creative agency positioned the insurance company as one of these supportive forces, but after an extensive review process, Prudential has found a new rock. Prudential Prudential spent an…