Ogilvy Leadership Confronts Staff Concerns Over Customs and Border Protection Contract

WPP’s Ogilvy this week moved to address internal controversy about its ongoing work for U.S. Customs and Border Protection, the largest law enforcement agency of the Department of Homeland Security. An email from global chairman and CEO John Seifert appeared to be an attempt to quell growing concern among employees in recent days after a…

The Gap Names Johannes Leonardo as Lead Creative Agency

The Gap, or the banner brand of retail conglomerate Gap Inc., recently chose Johannes Leonardo to lead its creative marketing efforts, an agency spokesperson confirmed today. “We are working with Gap to help meet their business objectives and re-establish the brand’s cultural relevance once more,” read a statement from the representative. Spokespeople for the Gap…

Pepsi Sends Mountain Dew Account to TBWA After 46 Years With BBDO

Pepsi has chosen TBWAChiatDay New York as lead creative agency for the Mountain Dew brand following a closed, Omnicom-only review. “We enjoyed a long and fruitful relationship with BBDO New York and are grateful for the partnership,” Mountain Dew vice president of marketing Nicole Portwood said in a statement confirming the switch. “We’re excited about…

University of Phoenix Sends $188 Million Creative Account to TBWA and RAPP

University of Phoenix has transferred its creative account from 180LA to TBWAChiatDay Los Angeles and RAPP. “University of Phoenix is proud of the incredible work produced by 180LA to promote the University as a leading provider of quality higher education for working adults. This partnership will continue until the end of the current contract,” a…

Allergan Changes Course and Sends $378 Million U.S. Media Account to GroupM’s Mindshare

In an unusual move, pharmaceutical company Allergan has halted the transition of its U.S. media buying and planning business to Publics Groupe’s Spark Foundry and instead is sending the account to GroupM’s Mindshare, sources familiar with the matter told Adweek. The sudden shift comes after Allergan concluded a review by selecting Spark Foundry as its…

NRATV Shuts Down, Further Severing Ties Between the NRA and Its Longtime Agency

The National Rifle Association has halted “live TV” programming on NRATV, its online streaming network. CEO Wayne LaPierre said in a statement on the NRA’s website that the organization is “undergoing a significant change in our communications strategy.” The move marks the latest breakdown between the NRA and longtime agency Ackerman McQueen, which handled programming…

TGI Friday’s Sends Creative to McCann New York

McCann New York has won lead creative duties for TGI Friday’s without a formal review. MullenLowe’s Winston-Salem, N.C., office previously handled creative duties for the chain, which started working with the IPG agency in 2018. Earlier this year, MullenLowe created a TV and digital campaign called “TGIF*IT” that encouraged diners to forgo their New Year’s…

Global eBay Review Pits Incumbents WPP Against Publicis

American ecommerce company eBay has launched a review of its global media planning and buying responsibilities in an attempt to streamline that business, a spokesperson confirmed today. Its goal is to choose a single agency to handle this work around the world. “With eBay’s new markets organization, regional teams are working together more closely than…

Allergan Sends U.S. Media Account to Spark Foundry Following Review

Pharmaceutical company Allergan has concluded a review by selecting Spark Foundry as its U.S. media agency of record, multiple sources with direct knowledge of the matter told Adweek. According to one source, Spark Foundry will be tasked with media strategy and planning, content and analytics for the U.S. Allergan spent over $378 million on measured…

Wrangler Sends $40 Million Global Creative Account to Mother New York

Wrangler has named Mother New York as its global creative agency of record, following a review launched last fall. Sources close to the matter say the brand handled the review internally. Mother New York will be tasked with handling branding development and communications strategy development globally, spanning channels including broadcast, digital, OOH and print. The…

U.S. Army to Dissolve Marketing Division and Relocate Operations to Chicago

As its account moves from longtime AOR McCann to DDB, the U.S. Army will rebrand, relocate and reassign the division responsible for managing hundreds of millions in taxpayer dollars spent on marketing and recruitment efforts each year. According to a letter sent to leaders of the Army, Army National Guard and Army Reserve by Secretary…

Leo Burnett Wins Lead Creative Duties on Coors Light as Brand ‘Revamps Marketing Approach’

MillerCoors has ended a three-month review by choosing Leo Burnett to lead creative on top-selling brand Coors Light. According to a blog post and an email sent to the company’s distributors, operating managers and executives and contacts today on behalf of CMO Michelle St. Jacques, the Publicis agency will collaborate with other roster shops, including…

Ackerman McQueen Moves to Terminate 38-Year Contract With the NRA

An escalating legal fight between the National Rifle Association and Ackerman McQueen, its longtime partner in advertising, production and public relations, boiled over this week as the agency moved to terminate its contract with the gun rights group after nearly 40 years. The Wall Street Journal first reported the news this afternoon. This latest development…

AB InBev Follows the In-Housing Trend With Rollout of draftLine

The world’s largest brewer has gone all in on the in-house trend. AB InBev, the megalith behind Bud Light, Corona, Beck’s, Stella Artois and many more, has built up its own in-house agency called draftLine, which the company says it developed to be closer to the creative process. Although draftLine is not a new operation,…

Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs

Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some of the shops that received a call to pitch have voiced displeasure with the conditions listed in the RFP. This follows GM’s recent decision to move away from the agency of record model,…

Disney Prepares to Review $1 Billion-Plus Global Media Business

Disney will soon begin a closed review of its entire global media planning and buying business. Several sources close to the matter told Adweek that the pitch, expected to kick off in the fall, will involve a series of incumbent agencies from four major holding companies, as well as independent network Horizon Media. The pitch…

PlayStation Consolidates Global Brand Strategy and Names adam&eveDDB Agency of Record

Sony has concluded a six-month review process and settled on a new overarching strategy to promote its PlayStation brand around the world. The gaming giant also chose adam&eveDDB, part of Omnicom’s DDB network, as global creative agency of record, following a hard-fought competition. International consultancy R3 oversaw the review. A spokesperson for R3 declined to…

CarMax Sends $100 Million Creative Account to The Martin Agency

CarMax has selected The Martin Agency as its creative agency of record, following a four-month review. Incumbent McKinney did not defend in the review process. Dentsu Aegis Network’s Vizeum handles CarMax’s media work, which was not part of the review. “Martin impressed us throughout the selection process with their passion for our brand, strong strategic…

McCann Beat Droga5 and CPB to Win Creative and Strategic AOR Duties for ADT

Security company ADT has selected McCann as its creative and strategic agency of record, following a review. Two parties with direct knowledge of the review confirmed that CPB and Droga5 were the other finalists and that media buying and planning duties were not part of the review. Doner and Horizon Media had been creative and…

Software Giant Intuit Is Seeking a New Global Creative Agency of Record

From Silicon Valley software maker Intuit comes the latest example of an increasingly rare event: a global creative agency of record review. According to multiple sources with direct knowledge of the matter, the company issued an RFP earlier this month seeking a shop to handle work promoting its primary brand. Omnipresent advisory firm MediaLink is…