Jack in the Box Selects Cashmere as Social Media and PR Agency of Record

San Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations agency, following a two-month review involving 21 agencies. The assignment includes in-house production of social content across Twitter, Instagram and Facebook; consultation for brand community management; and public relations management. David&Goliath has…

NBCUniversal Entertainment Places Media Planning and Buying Business in Review

The Entertainment division of NBCUniversal recently issued an RFP for its media business, according to several parties familiar with the matter. The same individuals said Essence, the GroupM agency currently serving as incumbent on the account, will defend against several other unnamed holding group competitors. WPP’s Maxus had been NBC’s media agency of record since…

Keurig Dr Pepper Selects Initiative as Media Agency of Record for U.S. and Canada

Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant expansion of the IPG Mediabrands agency’s relationship with the company that has been AOR for Dr Pepper Snapple Group since 2008. Initiative declined…

Planet Fitness Names Barkley Its Lead Agency Across Creative and Media

Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and operator of 1,600 fitness centers build and strengthen its brand across creative, strategy, experience, design and media planning and buying. Planet Fitness has…

Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness Brand

IPG’s Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency’s New York office will lead the business moving forward. The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden…

Carl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s

Less than a year after launching its first campaign from then-new agency partner Havas, Carl’s Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE, which owns Carl’s Jr. and sister brand Hardee’s in addition to the Green Burrito and Red Burrito restaurants, positioned the review as an attempt…

WPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business

The agency fight for the U.S. Army’s advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP’s Possible officially withdrew its bid protest against the government from the U.S. Court of Federal Claims, meaning it will no longer contest the decision to award the account to…

UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company’s creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with…

Chevron to Review Its Global Media Business After 16 Years With WPP

Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. “Chevron’s global media agency of record has been in place for 16 years,” said the representative. “We’ve elected to test the marketplace to confirm that Chevron has the…

McCann Ends 4-Year Battle Over U.S. Army Contract

More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government, withdrawing a protest filed in the U.S. Court of Federal Claims to contest the Army’s decision to choose Omnicom’s Team DDB as agency…

WPP Files Legal Protest Against U.S. Government for Awarding Multibillion-Dollar Army Account to DDB

The seemingly endless fight over the U.S. Army’s advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government’s November decision to award the account to Team DDB, an Omnicom entity led by that agency’s Chicago office. According to the Army’s own estimates, the contract concerns up to…

Petco Adopts Anomaly as Its Creative Agency of Record

Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account, effective immediately. Anomaly will lead the pet supplies retailer’s marketing and “brand transformation” strategy, while being tasked with “delivering bold creative ideas and…

Reebok Is Seeking a New Global Creative Agency of Record

Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has been creative AOR since winning the business away from DDB in 2014. The news comes eight months after Melanie Boulden joined as…

Fiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s Starcom

Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company’s most important global market to Publicis Groupe’s Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram. The other…

Tourism Australia Sends $50 Million Global Account to M&C Saatchi

Tourism Australia has named M&C Saatchi as its global agency of record. The contract runs for three years, with an option to extend the assignment for two periods of 12 months. M&C Saatchi New York’s SS+K led the pitch for the U.S. account, aided by Technology, Humans And Taste (THAT), a New York-based boutique agency…

Badger & Winters Joins Recently-Formed Holding Company Plan A

Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The Wall Street Journal broke the story earlier this morning. Badger & Winters joins an agency roster that includes Untitled Worldwide, Van’s General…

Booking.com Sends $220 Million U.S. Creative Account to Anomaly

Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office. Anomaly deferred a request for comment to the client, which has yet to respond. A source with direct knowledge of the matter confirmed the selection, however, identifying BBDO and…

Omnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent McCann

Omnicom has emerged victorious in the long, highly contested review for the Army’s marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review….

U.S. Government Denies McCann’s Bid Protest in Multi-Billion Dollar Army Review

The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to Omnicom and WPP. A McCann…

Celebrity Cruises Picks TBWA’s Lucky Generals as Global Creative Agency of Record

Celebrity Cruises, part of the Royal Caribbean group, has awarded its global creative account to London-based Lucky Generals. The decision, which came down several weeks ago, followed a competitive review managed by the company’s internal team, said CMO and agency veteran Peter Giorgi. According to two parties close to the matter, the other shops involved…