Barclays Investment Bank has launched a global review to add a “digital specialist” to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one specific area of digital specialization but did not elaborate on specifics regarding the search. A Barclays spokesperson declined to comment. Another…
James Ortiz, a marketing director at the U.S. Army’s Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between himself and an account executive at McCann Worldgroup, the Army’s agency of record. The relationship occurred while McCann pitched to retain the Army’s marketing…
Sasquatch has a new agency partner. Jack Link’s named GSD&M as its new creative and strategic agency of record, following a review launched in February and conducted by agency search consulting firm Pile which initially included around 30 shops. Incumbent Carmichael Lynch declined to participate in the formal review process, opting instead to be judged…
Publicis Groupe’s Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from incumbent Carat following a review. “Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media…
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly ran social media for the brand. “We have made the decision to consolidate our Bud Light social and…
The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. “Pizza Hut and Droga5 have mutually agreed to part ways,” a Droga5 spokesperson said in a statement. “We are proud of the work produced together. The companies will continue to work together through June 2018.”…
Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review that was initiated to cut costs and adopt a new operating model, the Wall Street Journal reported this morning. News of the review was first published…
BMW has named Goodby, Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also handle regional and dealer work. The other four finalists in the review, as first reported by Adweek’s AgencySpy, were Wieden+Kennedy, Droga5, Anomaly and…
Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled by Ark Advisors, Omnicom Media Group confirmed. Omnicom sister shop SSCG retained media duties for Amgen brands marketed to healthcare professionals, with the possibility of future partnerships with Hearts…
The U.S. Air Force decided to continue its relationship with GSD&M following a review process that took about a year. GSD&M, which has partnered with the Air Force for 17 years, will continue to be responsible for advertising and special events to aid in recruitment efforts. The new contract is set to expire by Sept….
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWALondon as its new creative partner. The move occurred abruptly and without a review. According to earlier reports, the company’s incoming group marketing and creative director Deborah Bee…
The Campbell Soup Company has selected Publicis Groupe as its new agency partner for U.S. retail, creative for Canada and the Asia Pacific region, digital, technology and consumer promotion and global media buying and planning responsibilities, following a review that started in October. The U.S. retail assignment includes creative, strategy and digital duties for Campbell’s…
Barbarian announced it has been named global creative agency of record for L’Oreal’s Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took a sharp decline in 2015. The Cheil Worldwide-owned agency will be in charge of brand and business strategy, advertising…
Mondelez International, one of the world’s largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency partners. “I can confirm that we have selected Spark Foundry as one of our new partners for MDLZ North America as part of a…
America’s oldest brewery has a new creative partner. D.G. Yuengling & Son, Inc. selected Chicago-based independent agency Laughlin Constable as creative agency of record for Yuengling, following a review. Dan Fietsam, who joined Laughlin Constable as chief creative officer in June 2016, has a history working in the category, having worked on Bud Light earlier…
Sherwin-Williams Consumer Brands Group has selected Minneapolis-based independent agency mono as creative agency of record for its Valspar, Krylon and HGTV Home brands following a review. Mono will be tasked with creating integrated campaigns for the three brands and has already starting working on them. “We are thrilled to partner with an agency that is…
The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible. Today The Walt Disney Studios announced that it has chosen the self-described professional services company as Innovation Partner for StudioLab, an upcoming initiative that will focus on using emerging tech to create…
GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November. Sources close to the matter told Adweek that FCB beat out longtime incumbent BBDO (which had worked with the larger General Electric since 1920), Ogilvy…
Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark. The initial stages…
Marriott International has handed its global media buying and planning account to Publicis. The appointment concludes a review launched last October. MEC had handled media buying and planning for Marriott International since 2011. Publicis will create a dedicated Marriott One Media unit from its SapientRazorfish and Spark Foundry agencies, which will partner with Marriott’s internal…
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