Industry execs who know Fry say she’s got the expertise for her new role but will have to forge better relationships with advertisers to build Apple’s video ad business.
The German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its identity and the value of its portfolio of publishers in order to realize its goals, according to interviews with media buyers and…
A couple contemplates the cost of having a third child in a spot from financial services company Empower.
Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing. Fanatics Collectibles, which acquired trading card brand Topps last year, creates cards for sports properties including MLB, the NBA, and the players associations of MLB, the…
The agency has named Carina De Blois chief operating officer of Ogilvy North America; Darla Price becomes president of Ogilvy New York.
Adobe’s media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
Ad Age’s ranking of the most interesting recent food and beverage campaigns.
As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served. So-called large language model AI systems like ChatGPT could offer users a more interactive way to…
What you need to know before you enter the 2023 Young Creatives Contest.
Three strategies that diversified the business, empowered staff and reassured clients.
The consensus among publishers and buyers is that the TV ad market has seen better days. However, no one would’ve guessed that those better days were during the height of the Covid-19 pandemic in 2020. “This is weaker than it was during Covid,” Warner Bros. Discovery CEO David Zaslav said at an RBC conference last…
Ulta Beauty is trying to avoid the de-influencing trend by booking longer-term contracts with influencers.
Neal Arthur discusses the future of big advertising moments like the Super Bowl, remote work and more.
There are many eco-friendly alternatives to traditional disposable food trays that can help to mitigate waste as well as minimize the environmental impact of food packaging. Here, we are going to mention a few options indeed.
Biodegradable food trays are regarded as made from plant-oriented materials including sugarcane, cornstarch as well as bamboo fibre. They indeed break down naturally over time and are regarded as a great alternative to traditional plastic food trays.
Compostable food trays are regarded as materials that can be composted in commercial composting facilities. They can truly be made from a variety of materials including plant, paper, bioplastics, and fibres. The most important thing is that disposable food tray is regarded as the best option these days.
Reusable food trays can truly be washed and used multiple times, mitigating the requirement for disposable packaging. They are indeed typically made from durable materials such as metal, BPA-free plastic, or glass. Reusable food trays would be portraying a huge role in this context as well. The environment also gets safe when reusable food trays do portray a significant role truly.
Edible food trays are made from edible materials such as bread, cookies, or tortillas. They can truly be eaten along with the food, mitigating waste and providing a unique dining experience. You should not avoid the significance of disposable food tray indeed.
Some sorts of plastic food trays can truly be recycled, mitigating their environmental impact. It’s time to look for trays made from PET or HDPE and which are commonly accepted by recycling facilities.
Some companies are producing food trays made from plant-oriented plastics which are indeed biodegradable and can truly be composted. Plant-oriented plastic trays are in high demand these days indeed. The plant-oriented plastic trays also have emerged as an ideal business option.
These trays are regarded since they are made from recycled paper or pulp and can truly be easily composted after use. The most important thing is that pulp-based trays portray a major role in order to make all this happen.
The most important thing is durable metal trays can truly be used repeatedly, mitigating the requirement for disposable trays.
In some cultures, banana leaves are used in the form of a natural alternative to disposable food trays. Banana leaf trays look beautiful and outstanding as well. The most important thing is that they make the receiver feel special as well.
By using eco-friendly alternatives to traditional disposable food trays, we can mitigate waste and protect the environment for future generations.
The post Eco-Friendly Alternatives To Traditional Disposable Food Trays appeared first on 10AD Blog.
It started with an awkward run-in with a boss. In 2017, Farah Kabir was working as an investment banker at Goldman Sachs when she popped into a store on her lunch break to pick up a few items: food, deodorant, face wipes and a pack of condoms. While waiting in line, she bumped into her…
John Legend takes his health just as seriously as he takes his craft. But he’ll still find a way to make sure there’s a sweet (and fun) payoff in taking care of both. Especially for a compelling cause. The award-winning singer, producer and activist teamed up with Pfizer for the latest edition of its “Got…
(TrendHunter.com) From compostable polymer smartphone cases to candy-colored 5G smartphones, this comprehensive list of mobile trends in March 2023 highlights the demand for affordable, gaming-compatible smartphones….
Marketing leaders are experts at juggling competing priorities. At any given time, there are dozens of big ideas and business demands vying for space on our to-do lists. But when done right, working toward multiple goals shouldn’t scatter your focus. This year will be about understanding your customers on a granular level you may not…
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