Perhaps agriculture and frozen chips aren’t the likeliest inspiration for an online game but joining the stampede from brands to launch their own virtual experiences, McCain Foods has opened a space on Roblox that will aim to educate consumers about regenerative farming. This latest ‘metaverse’ project sees the world’s largest manufacturer of potato products introduce…
Along with the sluggish consumer sales forecast, AWS and Amazon’s advertising unit reported muted third-quarter revenue growth by their lofty standards.
Acquired and commissioned documentary movies and TV shows like ‘Navalny’ and ‘Stanley Tucci: Searching for Italy’ are going away.
Gymshark is bringing the online, offline. The British brand’s first bricks-and-mortar space has just crashed into London’s Regent Street, featuring racks, a “sweat room,” green juices, VIP personal shopping and more. “I want to create a 100-year brand here,” Gymshark chief executive (CEO) Ben Francis as he gave Adweek a tour of the space. “I…
Greg Hamilton was most recently senior VP of marketing at the “Pizza! Pizza!” chain.
Audio company Audacy released findings that show listeners intentionally setting aside time during their day to listen to their favorite audio content, adding another incentive for marketers to invest more ad dollars in the medium. Based on over 1,000 respondents, 74% say they set aside time to listen to audio. Weekly podcast listeners make up…
Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers 2022, and more.
This Halloween is shaping up to be a big one. Scary big. S&P Global Market Intelligence forecasts U.S. households are expected to spend a record-breaking $3.2 billion on candy during the spooky season. And brands are looking to get their slice of the pumpkin pie. Between Sept. 1 and Oct. 23, for example, companies spent…
Sports influencers, media deals and segmentation has helped Kadenwood overcome regulatory hurdles.
“Cuz I get what I want when I want it,” Katy Perry sings before chowing down on a taco to the catchy tune of global food delivery business JustEatTakeaway.com’s jingle. The pop star echoes a sentiment shared by people across the world about the joys of ordering takeout, a habit that grew rapidly during the…
A lot will happen that cuts against the grain of popular sentiment.
The social media company went public in 2013. But Elon Musk is taking it private as part of his acquisition of the firm. Here’s what that means.
Agencies celebrate Halloween, Empower wins Zaxby’s and Rethink Toronto names a new CCO.
Silicon Valley moguls used to buy yachts and islands. Now they are rich enough, and perhaps arrogant enough, to acquire companies they fancy.
Quick Response Ads developed by Outfront Media allow consumers to modify digital ad displays by scanning a QR code.
Google Pixel, the official fan phone of the NBA, wants rival smartphone makers to know they got next. In “Okay, I See You,” the energetic campaign created in collaboration with The Robot Company and DAPS/Anonymous Content, a small outdoor pick-up game becomes “the greatest of all time,” featuring a who’s who of athletes, superfans, some…
More adults than ever under 30 in the U.S. expressed trust in news they see on social media platforms, while fewer that ever said the same about national news, according to a new analysis from Pew Research Center. The think tank surveyed 12,147 U.S. adults between July 18 and Aug. 21, and it found that…
In today’s episode, Adweek’s senior TV reporter Mollie Cahillane sits down with Carolyn Kindle-Betz, the first female president and CEO of a Major League Soccer club, St. Louis City SC. Kindle-Betz is the face of the MLS’ newest expansion team, set to begin play in 2023. She led the majority-female owned ownership group through the…
When it comes to the new merch at Walmart, get ready to start seeing stranger things. Top Line On Thursday, the retail giant announced it’s expanding its Netflix Hub partnership to include a physical footprint of more than 2,400 stores. With the news, Walmart shoppers will now have the chance to grab official merch from…
The world’s richest man closed his blockbuster purchase of the social media service, thrusting Twitter into a new era.
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