Faux Action Flicks Starring Fruits and Veggies Take Aim at Food Waste

It’s not Jason Momoa, Dwayne Johnson, Gal Gadot or John Cena starring in these heart-pumping action flicks–it’s an avocado, a lime and an English cucumber. If that sounds like the set-up to a joke, it is, sort of. In a series of movie trailer-style spots, fruits and veggies get title billing, where they’re placed in…

Luxury Illuminated Puffer Jackets – Moncler and Palm Angels Present the Light Up Maya Jacket (GALLERY)

(TrendHunter.com) Moncler works in collaboration with Palm Angels on the new special light up Maya jacket for the colder seasons ahead. Francesco Ragazzi, the founder of Palm Angels talks about the new collaborative…

Argos Hopes AI Can Convince People to Break Up With Their Boring Neutral Décor

In recent years, opulence and maximalism in interior design have given way to minimalist, neutral palettes. The pervasiveness of grey and beige as trending colors on platforms like Pinterest and Instagram has given rise to “greige”–a portmanteau Argos believes is stifling creativity. That’s why the retailer has partnered with Ogilvy UK for a campaign that…

Uncommon appoints first international creative chief

Sanam Petri joins the London shop as it picks more U.S. and global briefs.

Dan Wieden, Adman of Nike ‘Just Do It’ Fame, Is Dead at 77

A mix of Norman Rockwell and Andy Warhol, the self-effacing co-founder of the advertising agency Wieden+Kennedy considered his success a “cosmic joke.”

John Fetterman Drama Shows Media’s Ignorance of Disability

It’s Disability Employment Awareness Month (DEAM). So why, in a nationally aired news piece, are we still questioning disability, employment and personhood and therefore placing an ableist lens on accommodations? Disability is part of the human experience. The way advertising, marketing, social media and news coverage frames the narrative has the potential to either advance…

Watch the newest commercials from Meta Quest, Ally, Kohl’s and more

Meta says the Meta Quest Pro VR headset offers “new ways to work, create and collaborate.”

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Squarespace Wants to Build Your Website With Help From Icons, Starting With Björk

Completing a product is only half the battle; monetizing, marketing and distributing are all things that entrepreneurs, creatives and SBOs alike must be well-versed in to find an audience. This applies to anyone in today’s world, but few artists have captured that sustained multidisciplinary spirit over the last few decades than Bj?rk. In celebration of…

Celebrity Cruises names Mediahub U.S. media agency of record

Celebrity Cruises named Interpublic Group of Cos.’ Mediahub its media agency of record in North America.

The Fight for the Soul of Pilates Moves From Instagram to Court

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Meta Avatars Store Offers Liverpool F.C. Merchandise

Fans of Liverpool F.C. can now outfit their Meta Avatars on Facebook and Instagram with the club’s home and away kits, as well as fashion wear looks, via a merchandise collection that was added to the Meta Avatars Store. The virtual merchandise is available in Canada, Italy, Mexico, Spain, Thailand, the U.K. and the U.S.,…

Floppy disk fever. The Curious Afterlives of a Flexible Medium

Floppy Disk Fever. The Curious Afterlives of a Flexible Medium explores the curious afterlives of the floppy disk in the twenty-first century by interviewing those involved with the medium today. It was edited by artist, musician and researcher Niek Hilkmann and graphic designer and researcher Thomas Walskaar. Published by Onomatopee.

Like many people, I had assumed that the habit of storing data inside a small-ish beige or black plastic square was long dead. I vaguely remember a time when they were glued to tech magazines but that’s about it. Floppy Disk Fever, however, demonstrates that the presence of the obsolete medium in contemporary culture is ensured by a surprisingly large community of enthusiasts, amateurs, artists and academics.

The book opens with an essay about the potential hazards and productive possibilities of nostalgia. Its author is Lori Emerson, an Associate Professor in the English Department and Director of the Intermedia Arts, Writing, and Performance Program at the University of Colorado at Boulder as well as the Founding Director of the Media Archaeology Lab. That’s the last time you’ll read from a woman in Floppy Disk Fever. The editors of the book acknowledge that floppy disk enthusiasts come from various backgrounds but that the vast majority of them are men from Europe and the US. It was thus challenging to reflect the full spectrum of humanity in a publication dedicated to floppy fervour.

Even though there is a man-cave vibe in these interviews, they are not about nostalgia, retro kitsch and ageing geekery. They are also about the contemporary world and the dematerialisation of most of our interactions with computing.


Pionierska Records


Floppies waiting to be shipped to customers of Floppydisk.com. Image via Teknofilo

Niek Hilkmann, the main editor of the book, organises floppy-centred events as part of the Floppy Totaal festival in Rotterdam. That is where he first got in contact with many of the people interviewed in this book. They are museum founders, archivists, artists, academics and amateurs and Hilkmann gets them to talk about the contemporary use and creative repurposing of the object.

The three most interesting interviews for me are the ones with Tom Persky, Florian Cramer and Adam Frankiewicz.

Tom Persky, the founder of floppydisk.com, a company dedicated to selling and recycling floppies, discusses the challenges of running his business in the 2020s. That is where i learnt that some medical equipment still requires floppies to function.

Florian Cramer, a research professor at the Willem de Kooning Academy and Piet Zwart Institute, has been developing measures of extreme compression in order to squeeze entire movies onto the 1.44 MB of floppy disks since 2009. In the interview, he talks about his interest in working with constraints and why his work with floppies shatters the myth that digital technology is virtual and dematerialised.

Adam Frankiewicz is a theatre director and electronic music composer who founded an independent record label Pionierska Records in 2014 which publishes music exclusively on floppy disks.

Other floppy fans include Clint Basinger who creates content with obsolete tech on the Lazy Game Review YouTube channel; Nick Gentry who uses floppies and other obsolete media as raw material for art; Foone Turing, a media collector and hacker who curated an exhibition on floppies at the Computer History Museum in Fountain View; Jason Curtis, a writer, librarian and collector who founded the Museum of Obsolete Media in 2006; Bart van den Akker, the founder of the Home Computer Museum; Jason Scott, archivist at Internet Archive, filmmaker, performer and historian of tech.

They talk about their relationship with the demoscene and with retro culture, the disappearance of physical media, making money from obsolete tech, going through the hassle of combining old and new tech, the appeal of “failed” formats, the interplay about old and new, online and offline, media archaeology, their importance as cultural artefacts, etc.

Reading the interviews didn’t turn me into a floppy aficionado but i could see the point of longing for a time when you could manipulate technology and see how it worked.

P.S.: I discovered 2 words in the book and looking at them online sucked me into a vortex of fascinating stories and anecdotes. The first one is Sneakernet, the transfer of electronic information by physically moving media (such as floppy disks or USB flash drives) rather than transmitting it over a computer network. The second is skeuomorphs, a derivative object that retains ornamental design cues from their real-world counterparts. The trash bin icon on your computer, for example.

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Play Beer Pong in the Metadorm, Leftover Pizza Included

The growing interest in the development of virtual environments, described by some as “the metaverse,” has reached a new audience sector–students–with the creation of “the Metakot” or “the Metadorm” for one of Belgium’s largest telecoms providers, Telenet. Created by TBWABelgium and VR specialists Cybernetic Walrus, this is a student house transported into a virtual experience…

Marketing winners and losers of the week

Hollister gives teens a new way to pay and CVS axes the tampon tax—plus why it was a bad week for Gannett and Dunkin’.

 

How an Agency Founded by a Drummer Sent Bands’ Merchandise Sales Soaring

David Puckett, a drummer in the metalcore band We Came As Romans, found it nearly impossible to connect with the band’s fans in the way he wanted. When the band went on tour in 2007, it did what bands typically do–rely on third-party merchandising and ticket vendors to manage sales. But those partners held onto…

Talk sells: the power of conversation in social shopping

The power of social shopping shows how conversation plays a key role, and why Twitter is carving out a unique space in this next big wave of commerce.

It’s ‘Return to Anxiety’ for B-to-B CMOs’ 2023 Planning Season

Wasn’t this supposed to be the start of the second Roaring Twenties? CMOs have gotten no respite as various crises have accumulated over the past two years. Hope for a light at the end of the pandemic tunnel faded when supply chain troubles persisted. This year, inflation and the worsening economic outlook have placed 2023…

How Geico, New Balance and Louis Vuitton brand affinity correlates to the videos people watch: Datacenter Weekly

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Agency news you need to know this week

VMLY&R lets employees work from anywhere for a week, Gale hands out monthly stipends, The Martin agency exceeds its diversity goal, an ode to delis, and more.