Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want. Except you can’t grab it. It’s sitting right there on the shelf among an assortment of brands and varieties, but it’s locked inside a plastic case. You press a button to alert a store employee…
In the realm of irreverent brands, Wendy’s stands apart from its fast-food peers. The brand’s marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim’s Rick and…
The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print and radio. Savvy marketers can use anything as a canvas for an ad, such as the ice of a hockey rink, footprints or eggs. It takes innovative strategists to develop unique media plans that can…
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add more is to perform better. We know acquisition is an expensive business, with a cost that’s multiple times higher than retaining existing customers. So if acquisition is more costly than retention, why do we glorify…
When Laurene Powell Jobs unveiled a website dedicated to the story of her late husband, historians wondered if it could change how influential people burnish their legacies.
With Mr. Musk’s $44 billion deal to buy Twitter set to close no later than Oct. 28, the company is trying to reassure workers about their employment and compensation.
YouTube and Facebook fared better in the experiment.
There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services. However, most…
Several legal cases were pending when a class-action lawsuit led by the Washington State Attorney General Bob Ferguson was filed against the multilevel marketing company, LulaRoe. This particular lawsuit alleged that the founders of LulaRoe made false and deceptive representations regarding their business, inspiring thousands of optimistic entrepreneurs to invest their money into the lucrative…
Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers 2022, and more.
The media landscape is at an inflection point, but it’s also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever. So do brands, clients and partners. All are looking for new opportunities and fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry’s…
The mustard brand announced limited-edition jars labeled with Olivia Wilde’s viral ‘special salad dressing.’
Taylor Swift’s latest album, Midnights, released Friday, and to celebrate, Instagram added a “Taylor Swift” chat theme inspired by the album. Our guide will show you how to use the Taylor Swift chat theme in the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Open the conversation you…
The mustard brand announced limited-edition jars labeled with Olivia Wilde’s viral ‘special salad dressing.’
This week’s edition of Marketing Morsels is stuffed with delightful and spooky samplings from American Horror Story, Heinz, the Humane Society and many more. Enjoy the assortment! Morsel #1: American Horror Story opens a BDSM-themed pop-up FX FX’s American Horror Story franchise is set to launch a new series, AHS: NYC, and to accompany the…
DoorDash and John Deere discussed several social impact projects at Advertising Week New York.
To mark the release of Taylor Swift’s latest album, Midnights, Messenger released a “Taylor Swift” chat theme users can activate in conversations. This theme adds lavender message bubbles to a conversation. When this chat theme is activated in a conversation, the conversation’s emoji will automatically be updated to the mantelpiece clock emoji. Our guide will…
IPG’s third-quarter organic revenue rose 5.6%.
As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers’ expectations, motivations and perceptions of value. BuzzFeed’s chief revenue officer,…
The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030. With Meta joining forces with Microsoft around the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
